The new era of smart packaging, and consequently products, will connect, improve and transform industries and shape new consumer expectations...
Robert Lockyer 1 day ago
'Word-of-mouth marketing' can be solid gold for online sellers...
The top trends that Euromonitor believes will define consumer behaviour and influence business strategies in the year ahead...
The direct-to-consumer model allows deeper brand relationships and an omnichannel approach to deriving value...
Michael Smollan 14 Jan 2021
Despite the dissemination of vaccines in the months ahead, a larger portion of consumer spending will be impacted by recessionary conditions...
Ailsa Wingfield 11 Jan 2021
Brands need to be clear on consumers changing habits, specifically around their desire to connect with others and how they spend their time on shopping preferences...
Jason Stewart 6 Jan 2021
Francois van Dyk, head of operations at brand intelligence research company Ornico, tells us what he thinks communicators need to keep in mind for the coming year...
Francois van Dyk 6 Jan 2021
Even with the good news about successful vaccine trials around the world, we're most likely still months away from the end of the Covid-19 pandemic. Consumer behaviour is far from returning to normal...
Grant Lapping 18 Dec 2020
SAB has had to stop using the non-compliant labels and remove or withdraw all marketing and advertising in respect of their Brutal Fruit products...
Retailers will need to adapt to changing customer expectations to secure much-needed profits...
We've compiled our annual #BestofBiz 2020 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...
Brett Rogers explores the edges of culture and how things are changing, providing valuable insights for brands wanting to understand who and what is shaping culture...
Brett Rogers 14 Dec 2020
"The world is not as it was, and neither is retail. A new approach was needed that challenged the status quo and offered a way for local brands to be seen and bring excitement back to shopping malls..."
Lauren Hartzenberg 11 Dec 2020
The past few months have brought unprecedented uncertainty, complexity and change to the FMCG and retail industry across the globe...
Giuliana Dias 9 Dec 2020