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Digital signage in retail - Content driven by strategy

The major challenges faced by retailers are screens not displaying focussed content based on a solid content strategy, and the content on display not being created to focus on that strategy...

Issued by One Digital Media 3 days ago

How blackouts impact the shopper behaviour of everyday South Africans

Billions. By now we all know how much loadshedding cost the South African economy. But what was the cost to South African shoppers trying to get the most out of their rands?...

Issued by 34° 3 days ago

Ubuntu Baba founder on navigating family life and a growing business

A mother and entrepreneur, Shannon McLaughlin is the founder of South African babywear brand Ubuntu Baba. If the company name rings a bell, it's because it made headlines for its battle with Woolworths...

3 days ago

No booze in our hot cross buns, says Checkers

Checkers hot cross buns have garnered extra attention on social media following the release of a video in which a false-positive breathalyser reading was recorded...

3 days ago

Using e-commerce data to build successful pricing strategies

Euromonitor International's new report looks at how building an effective pricing strategy is critical to the successful sales and marketing of any product...

17 Apr 2019

The decoy effect: how you are influenced to choose without really knowing it

Price is the most delicate element of the marketing mix, and much thought goes into setting prices to nudge us towards spending more...

By Gary Mortimer 17 Apr 2019

#CNILux: The creative cultural legacy of MaXhosa by Laduma

The striking textile and knitwear designs conceived by South African golden boy Laduma Ngxokolo are not simply stylish collectables, they're vehicles of cultural preservation...

By Lauren Hartzenberg 16 Apr 2019

Advertising in-store; everything you need to know

Advertising can be a weird thing. On the one hand, you cannot build a brand without it. On the other, it seems to be the first thing to go when times are tough and budgets are constrained...

Issued by MegaVision Media 15 Apr 2019

#CNILux: Models of colour are not a trend, we are here to stay - Naomi Campbell

Naomi Campbell wants to see better representation among designers and more African-based designers reaching the international fashion arena...

By Liam Freeman 15 Apr 2019

Macy's new creative in-store retail concept, Story

Macy's new Instagram-friendly retail concept shop, Story, has launched in 36 stores across the United States. The narrative-driven space opened with 'Colour' as its inaugural theme...

12 Apr 2019

#CNILux: Global luxury industry shifts gaze to Africa

The fifth annual Condé Nast International Luxury Conference kicked off in Cape Town yesterday, bringing some of the biggest names in global luxury to African soil...

By Lauren Hartzenberg 11 Apr 2019

NMPi in SA-first partnership with global product feeds specialist, Feedonomics

IncuBeta Group, through its specialist digital marketing agency, NMPi, has launched a shopping feeds optimisation service together with global product feeds platform specialist, Feedonomics...

Issued by incuBeta 10 Apr 2019

Timing is everything when it comes to marketing

When it comes to business, timing is everything. However, this is a factor that is often overlooked by many companies, especially those with small teams and even smaller budgets...

By Louise Robinson 10 Apr 2019

Bizcommunity sends a clear message that Africa is open for business

The adoption continues for the .africa (dotAfrica) geographic Top Level Domain (gLTD) as Africa's biggest multi-industry website, Bizcommunity, announced the launch of its dotAfrica website...

Issued by dotAfrica 9 Apr 2019

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