#BizTrends2021

Marketing & Media trends

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Why smart packaging can be a valuable brand differentiator

The new era of smart packaging, and consequently products, will connect, improve and transform industries and shape new consumer expectations...

By Robert Lockyer 1 day ago

The role of community and referrals in online retail success

'Word-of-mouth marketing' can be solid gold for online sellers...

3 days ago

Top 10 global consumer trends for 2021 - Euromonitor

The top trends that Euromonitor believes will define consumer behaviour and influence business strategies in the year ahead...

3 days ago

#BizTrends2021: The rise of D2C

The direct-to-consumer model allows deeper brand relationships and an omnichannel approach to deriving value...

By Michael Smollan 14 Jan 2021

#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

Despite the dissemination of vaccines in the months ahead, a larger portion of consumer spending will be impacted by recessionary conditions...

By Ailsa Wingfield 11 Jan 2021

#BizTrends2021: Consumer habits and shopping preferences

Brands need to be clear on consumers changing habits, specifically around their desire to connect with others and how they spend their time on shopping preferences...

By Jason Stewart 6 Jan 2021

#BizTrends2021: The impact of the media evolution on PR and communication

Francois van Dyk, head of operations at brand intelligence research company Ornico, tells us what he thinks communicators need to keep in mind for the coming year...

By Francois van Dyk 6 Jan 2021

Lockdown has expanded the data universe for South African marketers

Even with the good news about successful vaccine trials around the world, we're most likely still months away from the end of the Covid-19 pandemic. Consumer behaviour is far from returning to normal...

By Grant Lapping 18 Dec 2020

SAB ordered to remove misleading labelling from Brutal Fruit products

SAB has had to stop using the non-compliant labels and remove or withdraw all marketing and advertising in respect of their Brutal Fruit products...

15 Dec 2020

SA consumers plan to spend much less this festive season - SAS

Retailers will need to adapt to changing customer expectations to secure much-needed profits...

14 Dec 2020

#BestofBiz 2020: Marketing & Media

We've compiled our annual #BestofBiz 2020 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...

14 Dec 2020

What is shaping culture? Online shopping

Brett Rogers explores the edges of culture and how things are changing, providing valuable insights for brands wanting to understand who and what is shaping culture...

By Brett Rogers 14 Dec 2020

Egg aims to disrupt SA retail's status quo

"The world is not as it was, and neither is retail. A new approach was needed that challenged the status quo and offered a way for local brands to be seen and bring excitement back to shopping malls..."

By Lauren Hartzenberg 11 Dec 2020

The 'new normal' behaviour driving SA's retail environment

The past few months have brought unprecedented uncertainty, complexity and change to the FMCG and retail industry across the globe...

By Giuliana Dias 9 Dec 2020



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