#BizTrends2019

Marketing & Media trends

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Gillette's 'We Believe' ad receives mixed feedback
Gillette's 'We Believe' ad receives mixed feedback

NEWSWATCH: Gillette has released a #MeToo-inspired ad called 'We Believe' that plays on its 30-year old tagline, 'Best a Man Can Get' to help put an end to 'toxic masculinity'...

21 hours ago

Olesia Bilkei ©
#BizTrends2019: Social marketing, and true word (of mouth) power

When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things social marketing trend-related over coffee at the end of 2018, I jumped at the chance. This is the first of three overviews of our talking points...

By Leigh Andrews 22 hours ago

#BizTrends2019: Selling to the other 98% - the move to physical retail

We believed that e-commerce was such an obviously better way of shopping. We were wrong...

By Andrew Smith 2 hours ago

Elevated sensorial experiences drive shoppers back to stores

According to a new global report by in-store media company Mood Media, sensory experiences drive 9 out of 10 shoppers back to stores...

1 day ago

#BizTrends2019: The humanising factor

In 2019 marketers will be focused on how to best implement the potential wave of artificial intelligence flooding our homes, vehicles, online habits and workplace. But there are important humanising pockets of influence which brands should also take note of...

By Jainita Khatri 1 day ago

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...

By Ailsa Wingfield 1 day ago

#BizTrends2019: Don't miss out on Google Shopping power because of poor feeds

Google Shopping and Facebook Dynamic Product Ads are a powerful way for retailers to reach new customers and drive sales...

By Andrew Smit 2 days ago

Woolworths, Ubuntu Baba saga contains digital lessons for brands of all sizes

South African social media has been in an uproar following allegations that Woolworths had stolen the design of a baby carrier made by a local entrepreneur. This a typical David vs Goliath story. While that may be true, the saga contains digital lessons for brands of all sizes...

By Vumani Ncube 10 Jan 2019

#BizTrends2019: 4 niche e-commerce stores driving innovation in online shopping

Service is the new selling. This dedication towards offering tailored service is what differentiates mass from niche online retailers. We're no longer selling things, but the experience of buying them...

By Graham van der Merwe 10 Jan 2019

#BizTrends2019: Youth marketing techniques to target the real SA youth market

We often have to look back at the path we've travelled in order to see the road ahead more clearly. Here's what I've learned about youth marketing over the past few months and what I predict we'll see in 2019...

By Leigh Andrews 10 Jan 2019

Woolworths accused of copying baby carrier design

Woolworths has once again been accused of plagiarising the product design of a smaller business. This time, the item in question is a Woolworths baby carrier, which entrepreneur Shannon McLaughlin claims is a copy...

9 Jan 2019

Dimitri Jansen appointed Pernod Ricard SA's new marketing director

Pernod Ricard South Africa has appointed Dimitri Jansen to replace Charl Bassil as marketing director...

8 Jan 2019

Edgars campaign celebrates self-expression and creative collaboration

As part of Edgars' refreshed branding strategy, the department store chain is collaborating more with South African creatives. The recently released Sho Madjozi Collection is one of the fruits of the approach...

4 Jan 2019

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