Adiv Maimon is the Head of Product at Continuon, the social media analytics tool that identifies, and segments, influencers to help brands create real relationships that deliver business benefit. A mechatronic engineer, Adiv has crafted a successful career using technology to create real value for brands and businesses. Adiv is an entrepreneur who founded and grew, a highly successful marketing company, before exiting. Deeply skilled in User Experience Design, Adiv is passionate about Software As A Service and innovation.
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#BizTrends2019: Influencer marketing goes mainstream. And matures.

Influencer marketing exploded during the past two years. Take a look at the search term "influencer marketing" on Google Trends, and you'll see that this concept has risen in popularity globally.

By Adiv Maimon 23 Jan 2019

Become a better marketer with marginal gains

In 2010, David Brailsford pioneered a new way of thinking (marginal gains). He was tasked with taking over management of the British cycling team, which had never won the Tour de France, and expected to change that...

By Adiv Maimon 9 Nov 2015

B2B digital marketing tools and tips

B2B marketing is a tricky endeavour. Above-the-line advertising is ineffective, and it can be incredibly difficult to reach the right decision-makers in companies...

By Adiv Maimon 9 Oct 2015

21 powerful tips for maximising lead generation

It's not always easy to get the right kind of leads for your business, particularly when it comes to B2B marketing. But the potential for new business is worth the effort that it takes - and sometimes the effort isn't all that much...

By Adiv Maimon 9 Sep 2015

Why custom solutions work

It's common practice in the digital marketing industry to approach clients with a one-size-fits-all template. But does this actually work? Many people simply assume the guy selling this website template to them knows what he's talking about. But as with everything in life, one needs to make an informed decision to get the best out of a project...

By Adiv Maimon 4 Sep 2015

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