[Biz Takeouts Podcast] 156: Where we stand on programmatic RTB buying

6 Nov 2015

On Thursday, 5 November 2015, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizwazza) focused on programmatic buying with Paula Raubenheimer (@paularaub), Managing Director of SouthernX (@_southernx), a programmatic RTB marketplace representing premium publishers in sub-Saharan Africa.

[Biz Takeouts Podcast] 156: Where we stand on programmatic RTB buying

We chat to Paula about the first year of SouthernX in South Africa, how programmatic buying works and what publishers and advertisers need to know. We look at trust as an issue as well as the kind of results programmatic can offer. We end off by looking at the current state of programmatic in South Africa, the trends expected in 2016 and the future of SouthernX.

Check out SouthernX here.

Get all the programmatic RTB buying insights by listening to this weeks podcast.

Tune in to see what happens live in studio every Thursday from 9am to 10am via 2oceansVibe Radio right here.

The news roundup:

If you are interested in getting interviewed on Biz Takeouts, or want to suggest a show topic, email Warren Harding (@bizwazza) on moc.ytinummoczib@stuoekatzib.

Podcast

If you missed the show, download (8.38MB) or listen to the podcast (36:37min).

Episode 156: The deal with programmatic buying and the info you need to know.

Date: 5 November 2015 Length: 36:37min File size: 8.38MB Host: Warren Harding

Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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