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Moms buys everywhere for everyone. Is she buying your brand?

You may have heard that 73% of moms make the purchasing decisions in the home, but how do you tap into that purchasing power?...

Issued by Exposure Marketing 1 day ago

Brandwatch appoints YOUKNOW as African channel partner

After four years of supporting Crimson Hexagon in Africa as well as the successful merger of Brandwatch and Crimson Hexagon in 2018, YOUKNOW Digital has been appointed as the official distribution partner to Brandwatch...

Issued by YOUKNOW Digital 2 days ago

How metrics are changing editorial decisions in African newsrooms

Newsrooms in Africa, like their counterparts around the world, are embracing new media tools like analytics or editorial metrics to aid in the editorial decision-making process...

By Dr Admire Mare and Dumisani Moyo 2 days ago

Pippa Green appointed as the new Press Ombud

The South African Press Council has appointed Pippa Green, a renowned and seasoned journalist and writer as the new Press Ombud...

19 Feb 2019

Why anti-vaccine beliefs and ideas spread so fast on the internet

There's been a recent increase globally in outbreaks of vaccine-preventable diseases....

By Marina Joubert & Francois van Schalkwyk 14 Feb 2019

365 Digital launches the Ad Tech Masterclass Series

365 Digital, supported by Google, are hosting a series of Ad Tech Masterclasses during 2019 aimed at fostering a greater unified online advertising ecosystem.

Issued by 365 Digital 6 Feb 2019

MyBroadband hits biggest South African IT readership in history

MyBroadband topped the January 2019 South African IT readership rankings with 2.78 million unique monthly visitors and 10 million page views...

Issued by MyBroadband 5 Feb 2019

Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

#FairnessFirst: Diversity behind the scenes makes for better reporting

One of the basic tenets of journalism is to tell the true story. But everyone's version of the story is shaded by personal background - and what if your background doesn't match that of the subject? It shouldn't make a difference, but it does. Here's why UK publishers are now hiring diversity executives...

By Leigh Andrews 4 Feb 2019

New data reveals the best place for South African tech companies to advertise

New data from a large online marketing campaign reveals that MyBroadband has outperformed all other channels for exposure, engagement, and lead generation...

Issued by MyBroadband 1 Feb 2019

#BizTrends2019: Melissa Attree's top content marketing trends for right now

Those that fail to prepare, prepare to fail. Luckily, in the January 2019 Meltwater webinar, Ogilvy Cape Town's creative director Melissa Attree explained how to evolve your content marketing strategy for success in 2019...

By Leigh Andrews 31 Jan 2019

Driving value in Africa's e-commerce landscape

Seven of the top ten fastest growing internet populations in the world are in Africa, and there is an 81% mobile penetration rate on the continent...

By Mike Higley 31 Jan 2019

#BizTrends2019: Convergence, connections and trust

Jessica Tennant reports back on Charles Stuart's analysis of the annual 'Entertainment Media Outlook: An African Perspective', specifically with regard to three key trends in the entertainment and media space...

By Jessica Tennant 31 Jan 2019

BusinessTech appoints new deputy editor

BusinessTech has announced the promotion of Quinton Bronkhorst to the position of deputy editor, where he will be responsible for editorial guidance and growing the publication...

Issued by MyBroadband 30 Jan 2019

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