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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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VML Birdwatching at The Loeries | Episode 1: Insights from the jury presidents

South Africa’s largest online news publishers

South Africa’s largest online news publishersBroad Media

The BRC addresses market commentary about the timing of the Radio Audience Measurement Survey (Rams) data release (Image source: © ThisisEngineering )

Radio in good shape as BRC reassures industry that Rams is on track

Call for participation: 2026 social media landscape survey opens to South African marketers

Call for participation: 2026 social media landscape survey opens to South African marketersOrnico

2026 New Generation Awards open for early-bird entries

2026 New Generation Awards open for early-bird entries

Source:

Resonate Podcast Festival is coming to South Africa - Applications open for residency

#EndtfGBV: Build or Break challenges young men to reject toxic digital culture

#EndtfGBV: Build or Break challenges young men to reject toxic digital culture

The BRC addresses market commentary about the timing of the Radio Audience Measurement Survey (Rams) data release (Image source: © ThisisEngineering )

Radio in good shape as BRC reassures industry that Rams is on track

1 day

Call for participation: 2026 social media landscape survey opens to South African marketers

Call for participation: 2026 social media landscape survey opens to South African marketers

1 day

Company news

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Dentsu launches new influence model with CSA as brands shift from reach to relevance

Dentsu Dentsu launches new influence model with CSA as brands shift from reach to relevance

18 minutes

ESPN Africa brings French Top 14 rugby to African screens

The Walt Disney Company Africa ESPN Africa brings French Top 14 rugby to African screens

22 hours

Takealot and Cansa’s cheeky campaign reminds men to “check your package”

Joe Public Takealot and Cansa’s cheeky campaign reminds men to “check your package”

23 hours

40% of South Africa's programmatic ad spend is wasted and most boards don't know it

DY/DX 40% of South Africa's programmatic ad spend is wasted and most boards don't know it

23 hours

Cape Town Tourism wins global gold for “My Cape Town”

Cape Town Tourism Cape Town Tourism wins global gold for “My Cape Town”

21 hours

Get ready, Mzansi: ‘Free Meal Alert!! RocoMamas' Fire Wings challenge is back

OnPoint PR Get ready, Mzansi: ‘Free Meal Alert!! RocoMamas' Fire Wings challenge is back

1 day

Strategy does not win. Execution does

Dentsu Strategy does not win. Execution does

1 day

The Green Zone generates over R950,000 in revenue through Google Ads with Cape Marketing Agency

Cape Marketing Agency The Green Zone generates over R950,000 in revenue through Google Ads with Cape Marketing Agency

1 day

The short-term trap. Why your performance marketing is leaking loyalty

Brave Group The short-term trap. Why your performance marketing is leaking loyalty

1 day

Do you believe in AI?

Helm Do you believe in AI?

1 day

More news

2026 New Generation Awards open for early-bird entries

2026 New Generation Awards open for early-bird entries

1 day

Source:

Resonate Podcast Festival is coming to South Africa - Applications open for residency

2 days

#EndtfGBV: Build or Break challenges young men to reject toxic digital culture

#EndtfGBV: Build or Break challenges young men to reject toxic digital culture

9 Apr 2026

How to build trust with your target audience

How to build trust with your target audience

Broad Media 9 Apr 2026

Oratile Papo explains what four years of running a social media agency actually taught her (Image source: © 123rf )

Social media is not a vending machine, it’s a relationship

Oratile Papo 7 Apr 2026

Research consultancy Scopen has turned gratitude into action with the launch of a new bursary initiative linked to its flagship Agency Scope study in South Africa. Pictured: Khensani Nobanda CMO Nedbank, Omolemo Sehole bursary recipient, Johanna McDowell Scopenn Africa partner, Cesar Vacchiano CEO Scopen global (Image supplied)

Scopen Africa awards R90,000 inaugural bursaries

7 Apr 2026

Agency of experts acquires bass player

Agency of experts acquires bass player

Boundless 1 Apr 2026

Bizcommunity repositions for the future

Bizcommunity repositions for the future

Bizcommunity.com 1 Apr 2026

MDDA Board approves 32 community print and broadcast projects for grant funding

MDDA Board approves 32 community print and broadcast projects for grant funding

Media Development and Diversity Agency 1 Apr 2026

How the smartest South African companies build their marketing strategy

How the smartest South African companies build their marketing strategy

Broad Media 1 Apr 2026

Caxton Media puts SA brands at the heart of the world’s biggest sports event

Caxton Media puts SA brands at the heart of the world’s biggest sports event

Caxton Media 1 Apr 2026

Biz Most Read Award winners March 2026

Bizcommunity.com 1 Apr 2026

IAB SA 2026 Insights Series: How to upskill and build talent in an AI world

31 Mar 2026

Meta and YouTube’s wakeup call: A global warning South Africa cannot ignore

Faaiza Gangat, Rebecca Matle and Tsholofelo Makhathini 30 Mar 2026

SA radio stations feature in "Oscars of Radio Awards"

27 Mar 2026

Meta and Google just lost a landmark social media addiction case. A tech law expert explains the fallout

Rob Nicholls 26 Mar 2026

Digital marketing in South Africa – No longer optional for top companies

Broad Media 25 Mar 2026

Flash Gala’s marketing campaign reaches over 100 million globally

23 Mar 2026

NSFAS dismisses viral image of R630k student payment as fake

18 Mar 2026

South African businesses before vs after advertising with MyBroadband – the results

Broad Media 18 Mar 2026

World PR Day 2026 | "The Golden Age of Strategic PR”

17 Mar 2026

Exclusive | The growing appetite for curated newsletters and content

17 Mar 2026

Khaby Lame is the world’s most followed TikToker: the story of a Senegalese‑born star who sold his identity

Fanny Georges 16 Mar 2026

TikTok provides $200,000 in ad credits to expand AI media literacy in sub-Saharan Africa

11 Mar 2026

New storytelling platform celebrates young SA professionals

10 Mar 2026

Die Papier launches

6 Mar 2026

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