Online Media contributor articles in South Africa

Mentorship programme for the advertising industry

This Covid-19 pandemic has hit the advertising and communications industry very hard, so, in support of the advertising and communications industry, I am offering a mentorship programme, free of charge, to agencies of any discipline who comply with the following criteria...

By Ann Nurock, Issued by Relationship Audits and Management 27 May 2020

Building your personal brand

Simphiwe Ngema has achieved a following of over 1,6 million people on Instagram - here she shares some insights for aspiring social media influencers as well as a few tips on improving your following and brand...

By Simphiwe Ngema 27 May 2020

A new dawn for influencer marketing in SA is upon us

Covid-19 has brought many changes to various industries including marketing. Zubeida Goolam, co-founder and creative partner at Brandtruth//DGLT unpacks the new dawn of influencer marketing...

By Zubeida Goolam 20 May 2020

Let's talk about marketing after corona

Marketing, especially advertising, social media and sponsorship, is going to change radically even when Covid-19 is completely defeated...

By Chris Moerdyk, Issued by Chris Moerdyk 15 May 2020

What business can learn from amapiano

Sashin Pillay, digital growth consultant, Google Africa shares his thoughts on amapiano (specifically the Scorpion Kings) and what businesses can learn about customer-centricity...

By Sashin Pillay 13 May 2020

EXCLUSIVE: Susan Goldberg on National Geographic's special Earth Day flip issue

Susan Goldberg, editor in chief of National Geographic magazine, tell us more about this special Earth Day issue and provides a global perspective on the impact of the pandemic on the publishing industry and the magazine specifically, and how they're responding...

By Jessica Tennant 11 May 2020

"Breaking news" is breaking the news

Audiences are tuning out of the news. Not because there is a lack of interest, but rather because they simply "just can't" anymore, writes Dustin Chick - managing partner of Razor, a part of the M&C Saatchi Group...

By Dustin Chick 6 May 2020

Advertisers will benefit from continued use of trusted media

Media has a key role to play in shaping how we think and act during these uncertain times. South Africans are seeking out trusted, reliable sources of news and information, yet publishers across the board are suffering catastrophic losses of revenue as many advertisers reduce, pause or even stop advertising during lockdown...

By Josephine Buys 30 Apr 2020

Back to basics: brand-safe communication strategies for Covid-19 and beyond

'The plethora of fake news sites, and a wealth of disinformation that is almost as virulent as the disease gripping the globe, highlights the necessity for brands now to rethink their message - and the platforms they share it on.'...

By Gayle Edmunds 15 Apr 2020

South Africa ranks 2nd as country with most reliable Covid-19 news

As we all try to make sense of the unfolding Covid-19 pandemic, the prevalence of fake news has come under the spotlight more than ever before...

By Leigh Crymble 14 Apr 2020

Jon Savage, conceptualiser/co-developer of inBroadcast, a division of HaveYouHeard.

[Radio & Podcasts] "Integrated content is the most powerful space" - Jon Savage

Jon Savage believes integrated content is the most powerful space for both radio stations, audiences and brands because it is truly organic...

By Juanita Pienaar 7 Apr 2020

#FairnessFirst: The media industry needs your support

The global pandemic has certainly shifted business as usual, with increased pressure on media organisations to provide a trusted and reputable source of information while having to get creative in cutting costs and selling to advertisers...

By Jessica Tennant 6 Apr 2020

The printer market will suffer for two years but will recover

Chris de Beer, Africa regional manager at infoSource comments on how the print industry, like every other industry around the world, is going to be hard hit by the coronavirus pandemic...

By Chris de Beer 2 Apr 2020

#BehindtheSelfie with... Cindy Ann Diamond, group sales director at Mediamark

This week, we go behind the selfie with Cindy Ann Diamond, group sales director at Mediamark...

By Jessica Tennant 1 Apr 2020

#FairnessFirst: The impact of Covid-19 on the industry

It goes without saying that the marketing and media industry has been impacted by the coronavirus/Covid-19 pandemic...

By Jessica Tennant 30 Mar 2020

Five ways to digitally market your company during the lockdown

Mkhuseli Vangile, MD of DCF PR and marketing agency suggests that PR be approached in a creative way by utilising 5 key elements in digital PR...

By Mkhuseli Vangile 26 Mar 2020

The short to medium-term impact of the Covid-19 outbreak on the SA media environment

Chris Botha from Park Advertising Group has compiled 25 points that he believes will impact media habits over the next few weeks and months...

By Chris Botha 18 Mar 2020

#FairnessFirst: A fashion film for the #MeToo generation, "Be a lady," they said

'Girls. Girls. Girls.' magazine recently released a video titled 'Be a lady they said', words by Camille Rainville as published on her Writings of a Furious Woman blog in 2017 and narrated by Cynthia Nixon, best known for her role on Sex and the City...

By Jessica Tennant 9 Mar 2020

#DI2020: Patrick Thomas talks creative collaboration and interaction

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