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Explaining the explainer video: how to write a good video script

Explainer videos. Also known as whiteboard animations, illustrated stories, and fast-draw videos. They're either the best thing ever for your product, service or brand, helping you to unpack what you do quickly and compellingly. Or they're an expensive piece of website filler that few visitors watch, and almost no one views all the way to the end...

By Tiffany Markman 6 May 2019

#Bookmarks2019: Bravery in telling stories without fear or favour
#Bookmarks2019: Bravery in telling stories without fear or favour

Eyewitness News recently won a Bookmarks' Gold for its Poisonous Bullets: The Silent Betrayal of Sindiso Magaqa three-part podcast series...

By Jessica Tennant 16 Apr 2019

4 best practices for making mobile video work for your brand
4 best practices for making mobile video work for your brand

When it comes to mobile video advertising, most marketers would intuitively think that what matters most is how long a viewer engages with the content. But new research shows that there is no correlation between total average view time and aided brand awareness...

By Elizma Nolte 15 Apr 2019

The rise of e-gaming
The rise of e-gaming

With fibre and internet access becoming more and more accessible in the country, we have started to tap into gaming communities around the world. Brands and businesses are noticing this trend, leading to increased investment into this platform...

By Prince Ndlovu 3 Apr 2019

#Bookmarks2019: King James Group dominates
#Bookmarks2019: King James Group dominates

The King James Group not only took home Best Agency and its client Sanlam, Best Brand, the agency also won a whopping 32 awards at the 11th annual Bookmarks last night.

By Danette Breitenbach 29 Mar 2019

#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson
#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson

Brand Cartel's newly appointed Cilla Thompson tells us what it's like to be the oldest in the team and that all the office is missing is literally a pool and a flamingo. Oh and that she's rubbed shoulders with David Beckham and Antonio Banderas on shoot...

By Jessica Tennant 13 Mar 2019

#Newsmaker: Good things come to Brent Lindeque
#Newsmaker: Good things come to Brent Lindeque

The year is off to a great start for Brent Lindeque, founder of South Africa's Good Things Guy, having recently won 'Best South African Blog of the Year' and been named the category winner of 'Social Enterprise and Philanthropy' and the fourth most influential South African in the '100 Most Influential Young South Africans' poll...

By Jessica Tennant 12 Mar 2019

#NewCampaign: "Periods are normal, showing them should be too"
#NewCampaign: "Periods are normal, showing them should be too"

A new campaign by Libresse, called #BloodNormal, aims to encourage positive cultural change around euphemisms and end period shaming by showing realistic depictions of periods...

By Jessica Tennant 25 Feb 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

#BizTrends2019: Convergence, connections and trust
#BizTrends2019: Convergence, connections and trust

Jessica Tennant reports back on Charles Stuart's analysis of the annual 'Entertainment Media Outlook: An African Perspective', specifically with regard to three key trends in the entertainment and media space...

By Jessica Tennant 31 Jan 2019

Lisa MacLeod, head of digital, Tiso Blackstar Group.
#BizTrends2019: Alexa, what are your predictions for 2019?

Part of our job [as publishers] is to connect readers and advertisers successfully, in a brand safe environment and to the benefit of both - and while we've been a bit slow thus far, the door is now open. Watch this space...

By Lisa Macleod 23 Jan 2019

#VWDriveDry: Take home lessons
#VWDriveDry: Take home lessons

On Thursday, 10 January 2019, Twitter went into a frenzy over what appeared to be Nomuzi "Moozlie" Mabena in a car crash captured on InstaLive...

By Sheila Afari 22 Jan 2019

Styli Charalambous, publisher and CEO at Daily Maverick.
#BizTrends2019: The pivot to reality for news media

After a decade of doom, and silver bullets that mostly fired blanks, the news media seems to be adjusting to its pivot to reality and acknowledging the death of the primarily ad-supported funding model for hard news...

By Styli Charalambous 18 Jan 2019

Esports: Geemax on streaming for South Africa
Esports: Geemax on streaming for South Africa

George Smith AKA Geemax is a 28-year-old South African video game streamer hailing from Johannesburg. He is currently one of the most popular South African video game streamers around and is also a well-known shout caster...

By Iain Fenton 15 Jan 2019

Radio's recipe for growth in 2019
Radio's recipe for growth in 2019

Radio is not a "sunset medium", it's as healthy and relevant now as it has been for the last 20 years - perhaps more so - and there's room for more growth in terms of reach and impact to the lives of its audiences...

By Nick Grubb 14 Jan 2019

#BizTrends2019: The revival of print
#BizTrends2019: The revival of print

"Print is dead" they said, "go digital" they said - we've heard the maxim time and time again and resultantly relegated print to the sidelines, we've left it feeling hapless and irrelevant...

By Sam Swaine 14 Jan 2019

#Newsmaker: Behind the keyboard w/ Mninawa Ntloko, SAB Sports Columnist of the Year
#Newsmaker: Behind the keyboard w/ Mninawa Ntloko, SAB Sports Columnist of the Year

Tiso Blackstar digital sports editor, Mninawa Ntloko, was named Sports Columnist of the Year at the SAB Sports Media Awards last month, for his weekly Business Day column Finding the net...

By Jessica Tennant 17 Dec 2018

TechCrunching the African Startup Battlefield with Mike Butcher
TechCrunching the African Startup Battlefield with Mike Butcher

As a writer, editor, interviewer, moderator and columnist in the tech media world, Mike Butcher covers everything - from the smallest tech startups to the largest tech giants...

By Evan-Lee Courie 7 Dec 2018

#StartupStory: Double Apex Media
#StartupStory: Double Apex Media

Sudhir "Banzai" Matai, founder and managing editor of Double Apex Media, previous associate editor at Car Magazine, tells us how his online store for motoring-themed T-shirts turned into an automotive media portal...

By Jessica Tennant 29 Nov 2018

Fashion blogger, Aqeelah Harron-Ally.
Blogging success: Find ways to add value to the lives of others

Aqeelah Harron-Ally, one of South Africa's first fashion bloggers, shares how she still manages to keep her content fresh and relevant...

By Juanita Pienaar 26 Nov 2018

Malusi Gigaba is caught in South Africa's latest sex tape fiasco
Malusi Gigaba is caught in South Africa's latest sex tape fiasco

South Africa's minister of home affairs Malusi Gigaba is at the centre of the internet's and the country's latest sex tape scandal, the politician confirmed on Sunday...

By Andy Walker 29 Oct 2018

Does traditional 'offline' media still have a place in the digital online media space?
Does traditional 'offline' media still have a place in the digital online media space?

My career in media started somewhere in the 80's. Needless to say, what we do today in media and what we did 'back in the day' is poles apart, mostly due to media choices being extremely limited...

By Margie Knap 15 Oct 2018

How to stay afloat when fake online reviews could sink your business
How to stay afloat when fake online reviews could sink your business

Fake news is a pervasive epidemic. Insidious distortion of truth, fueled by hidden (or blatant) agendas is now accepted as a fact of life...

By Daniella Shapiro 27 Sep 2018

Happy 20th Birthday, Google!
Happy 20th Birthday, Google!

September 2018 marks the celebration of 20 years of Google...

By Evan-Lee Courie 13 Sep 2018

The audience at the Heavy Chef Sextech event of which the first part was presented by Heidi Patmore. Image: Heavy Chef.
#Sextech: Chatbots, sex robots and impact on society (Part 2)

Heavy Chef invited Heidi Patmore, to talk about an incendiary topic: sextech, and how it is irrevocably impacting our lives...

By Juanita Pienaar 12 Sep 2018

For true SEO, remember the human element
For true SEO, remember the human element

Six tips for achieving better search traffic to your website...

By Tiffany Markman 6 Sep 2018

Heidi Patmore, a tech marketing consultant up on the Heavy Chef stage. Image supplied by Heavy Chef.
#Sextech: Smart condoms, KinkBNB and VR porn (Part 1)

Heavy Chef invited Heidi Patmore, to talk about an incendiary topic: sextech, and how it is irrevocably impacting our lives...

By Juanita Pienaar 5 Sep 2018

#Loeries2018: Welcome to the hypermarket
#Loeries2018: Welcome to the hypermarket

The second speaker at the 2018 DStv Seminar of Creativity was Lethepu Matshaba, vice president of Homecare Southern Africa at Unilever SA, who spoke on the relevance of creativity in a hyper-fragmented world...

By Angie White 17 Aug 2018

A scene from the masterclass. © Al Nicoll, Gallo Images.
#Loeries2018: WiM Africa masterclass on the progress of women in media

The Loeries masterclasses started off with a bang, with the well-supported launch of the Women in Marketing: Africa initiative...

By Angie White 16 Aug 2018

#NewCampaign: Shield is going for gold at the Sport Industry Awards
#NewCampaign: Shield is going for gold at the Sport Industry Awards

Shield announced yesterday that it has been nominated for 'Best New Sponsorship' and 'Campaign of the Year' at this year's Sport Industry Awards taking place at the Sandton Convention Centre this Friday, 17 August...

By Jessica Tennant 14 Aug 2018

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