Game on: The next big brand opportunity to embrace
Game on: The next big brand opportunity to embrace

You could certainly be forgiven for thinking that gaming is a niche interest - the reserve of kids, nerds and techies. Because until fairly recently, it was! But that's no longer the case...

By Shaune Jordaan 3 days ago

EXCLUSIVE: Kevin Bermeister & Johannes Booysen launch AdFreeway in South Africa
EXCLUSIVE: Kevin Bermeister & Johannes Booysen launch AdFreeway in South Africa

Digital pioneers, Kevin Bermeister (think Skype and Kazaa) and Johannes Booysen (Yonder), have partnered to launch what they believe, is the next evolution in digital advertising - AdFreeway...

By Evan-Lee Courie 20 Apr 2021

#OrchidsandOnions: Setting the standard
#OrchidsandOnions: Setting the standard

Blue and gold: Nothing tatty or condescending about this mag; Has good mix of corporate speak and stories about the common man...

By Brendan Seery 23 Mar 2021

#BizTrends 2021: Not all news is trusted news
#BizTrends 2021: Not all news is trusted news

Last year I predicted that "at the dawn of this new decade it is clear that traditional print publishing as we know it will never return to the glory days of record-breaking advertising revenue and circulation."...

By Josephine Buys 29 Jan 2021

#BizTrends2021: Ndeye Diagne: How Gen Z is building a better Africa
#BizTrends2021: Ndeye Diagne: How Gen Z is building a better Africa

Afro-centrist and data storyteller, Ndeye Diagne, managing director at Kantar Nigeria and Ghana, takes a look at how Gen Z is influencing societal and cultural trends...

By Evan-Lee Courie 29 Jan 2021

#BizTrends2021: How do brands get noticed amidst the online clutter?
#BizTrends2021: How do brands get noticed amidst the online clutter?

No prediction piece would be complete without first acknowledging that Covid-19 has changed our world forever. Remote working across industries and an exponential uptake of e-commerce and digital marketing has changed the face of brands...

By Tracy Jones 13 Jan 2021

#BizTrends2021: The impact of the media evolution on PR and communication
#BizTrends2021: The impact of the media evolution on PR and communication

Francois van Dyk, head of operations at brand intelligence research company Ornico, tells us what he thinks communicators need to keep in mind for the coming year...

By Francois van Dyk 6 Jan 2021

Fierce and fearless, Lifestyling.co.za launches in lockdown
Fierce and fearless, Lifestyling.co.za launches in lockdown

Despite the grim reaper circling South African publishing, new design-focused and lifestyle-led online magazine, Lifestyling.co.za came alive whilst we were still being birthed into a brave, new world...

By Sam Swaine 5 Nov 2020

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New creative mediums can help bring back warm and fuzzy

Standard definitions of creativity often refer to the creation of something new and potentially valuable. This focus on the obvious creation aspect of creativity neglects the fact that creativity can exist in not just the creation of something but equally in the execution of something...

By Devon Meerholz 22 Oct 2020

#OrchidsandOnions: Iconic channelling
#OrchidsandOnions: Iconic channelling

Kudos for Showmax Pro: makes the point elegantly; Onion for grating American accent in RDG Gearboxes ad...

By Brendan Seery 13 Oct 2020

#DoBizZA: Just Brands Africa gives back to SA by helping educate future leaders
#DoBizZA: Just Brands Africa gives back to SA by helping educate future leaders

Just Brands Africa develops creative experiences for established brands and businesses seeking new ways to communicate with their audiences...

By Juanita Pienaar 30 Sep 2020

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Navigating the evolving media mindscape

Like so many sections of society, the media landscape has changed in the last six months. Kim Polley, managing partner at Instinctif Partners, reflects on what it means for companies, and the communications professionals working to engage journalists on their behalf...

By Kim Polley 29 Sep 2020

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Putting you back in charge of your comms

Dale Isaac from Open Communications, talks us through how you can create a unified communications platform with all your devices joined up in one simple solution that will bring you some calm in the chaos...

By Dale Isaac 29 Sep 2020

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5 ways your business can reach more people with hashtags

Hashtags play a crucial part of social media marketing and a great way of promoting your brand organically when used correctly. Zubeida Goolam, co-founder and creative partner at Brandtruth//DGLT details the significant role of hashtags and how businesses can reach more people by utilising them effectively...

By Zubeida Goolam 23 Sep 2020

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What can marketers learn from the phenomenon that is "Jerusalema"?

Siya Metane, founder and CEO, SlikourOnLife, talks about how the song "Jerusarema" by Master KG has taken the world by storm unexpectedly and what marketers can learn for this whole phenomenon...

By Siya Metane 22 Sep 2020

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Post-millennium viewership and instant culture in broadcasting - adapting to the demands of Gen-Z consumers

Roman Magis, principal director: Video, Advertising and Content for Accenture in Africa, explores how post-millennium viewership and instant culture in broadcasting presents a unique opportunity for content creators in South Africa...

By Roman Magis 16 Sep 2020

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The journey from influencers to digital-first influencer marketing

Stephane Rogovsky, founder and CEO of R-Squared comments on how influencers have evolved over the years...

By Stephane Rogovsky 2 Sep 2020

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7 strategies to grow your business using YouTube

YouTube is a great platform to share your expertise in a wide range of topics. Since the creation of this video sharing platform, it has grown to become the second biggest search engine in the world, surpassed only by Google, its owner...

By Ron Stefanski 28 Aug 2020

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Social media publishing and online marketing using a CMS

In the land of CMS systems, the power to manage your social media publishing and online marketing lie in the hands of a few...

By Chris Doyle 20 Aug 2020

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The story of content marketing

It's always been about making sure your investment is working hard, writes New Media's CEO, Aileen Lamb. In this game, you need to be able to prove what you've created has had a real commercial impact on your client's bottom line - now more so than ever...

By Aileen Lamb 18 Aug 2020

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Stop spreading the news

Kim Furman, Synthesis marketing manager writes that fake news might be an old-world problem but there are new world solutions to tackle it...

By Kim Furman 11 Aug 2020

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