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South Africans are open to AI but still expect access to a person

Juliet Mogorosi

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Your customers know when you’re faking it

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Join Millward Brown as they dig into findings from SA and learn how to optimise video creative across screens

Millward Brown's annual AdReaction study explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens.

Issued by Kantar

4 Nov 2015

Join Millward Brown as they dig into findings from SA and learn how to optimise video creative across screens

The study analyses video viewing among more than 13,500 multiscreen consumers, and includes learnings from parallel copy testing conducted across TV, online video and mobile video ads. If you would like to learn more about the findings and implications for managing media and digital marketing in South Africa, join our BrightTALK webinar on Tuesday, 17th November, at 10am. Simply follow the link below to register.

Our global report with country specific results can be downloaded via our online interactive and if you have any questions, please contact us at moc.nworbdrawllim@scitanafda

Kantar is the world's leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology we help our clients understand people and inspire growth.

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