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Beyond the hype: How brands can take concrete steps to support the Black community

Ali Diallo, founder at United Global Alliance (or United), an American impact group and technology venture studio comments on the civil unrest in the US and lists concrete steps how American brands can show support to the Black community...

By Ali Diallo 18 hours ago

GLOBAL

Top marketers to select The One Show 2020 CMO Pencil winner
Top marketers to select The One Show 2020 CMO Pencil winner

A jury of leading brand marketers will review the 18 highest-scoring entries in this year's One Show and select the one that had the greatest positive impact on a brand and its bottom line...

2 days ago

GLOBAL

1 in 4 consumers tried a new brand during pandemic - global report
1 in 4 consumers tried a new brand during pandemic - global report

A new global report highlights challenges and opportunities for retailers as the Covid-19 pandemic drives permanent shifts in consumer behaviour now and beyond the holiday season...

2 days ago

UNITED STATES

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Is grassroots marketing still effective?

Ron Stefanski, internet entrepreneur and marketing professor at National Louis University, unpacks what grassroots marketing is and how this powerful marketing tool is still effective for helping companies find new customers for their products and services...

By Ron Stefanski 6 Aug 2020

GLOBAL

Ad Stars 2020 finalists announced
Ad Stars 2020 finalists announced

Ad Stars has announced its 2020 shortlist...

3 Aug 2020

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