Media investment | Bizcommunity

Media investment | Bizcommunity

News

Where are you losing sales?

Marketing

Where are you losing sales?

Ansa Leighton-Buys, Issued by Dentsu 13 hours

Africa does not need WhatsApp adoption. Brands need a stronger relationship strategy

Marketing

Africa does not need WhatsApp adoption. Brands need a stronger relationship strategy

Megan du Toit, Issued by Dentsu 1 day

IMC Conference

Africa is the shift: Dawn Rowlands join the Nedbank IMC 2026 line-up

Issued by IMC Conference 7 Aug 2026

The model did not fail. You applied it in the wrong market.

Marketing

The model did not fail. You applied it in the wrong market.

Wayne Tigere, Issued by Dentsu 16 Jul 2026

Kena Outdoor launches “From Inventory to Influence” as it joins the OMC

OOH

Kena Outdoor launches “From Inventory to Influence” as it joins the OMC

Issued by Kena Outdoor 16 Jul 2026

Why African marketing is moving beyond reach and demographics

Marketing

Why African marketing is moving beyond reach and demographics

Issued by Dentsu 15 Jul 2026

The dashboard is not the problem. Our definition of success Is

Marketing

The dashboard is not the problem. Our definition of success Is

Wayne Tigere, Issued by Dentsu 7 Jul 2026

Stop chasing speed

Advertising

Stop chasing speed

Izak van der Walt and Scott Reinders, Issued by The Up&Up Group 12 Jun 2026

Commerce decides who wins. Full stop.

Marketing

Commerce decides who wins. Full stop.

Ansa Leighton-Buys, Issued by Dentsu 26 May 2026

Africa’s most powerful media isn’t on the media plan

Media

Africa’s most powerful media isn’t on the media plan

Ingrid von Stein, Issued by Dentsu 11 May 2026

The Odd Number secures 2 bronze at 2026 Clio Awards

Advertising

The Odd Number secures 2 bronze at 2026 Clio Awards

Issued by The Odd Number 8 May 2026

The Cape Town OOH opportunity: Closing the gap between spend and impact

OOH

The Cape Town OOH opportunity: Closing the gap between spend and impact

Issued by Tractor Outdoor 29 Apr 2026

The most expensive lie in marketing

OOH

The most expensive lie in marketing

Dustin Martin, Issued by Tractor Outdoor 21 Apr 2026

Eye-tracking: the most potent ad testing tool in the attention economy

Research

Eye-tracking: the most potent ad testing tool in the attention economy

Issued by BMi Research 10 Apr 2026

Make every advertising rand work harder

Advertising

Make every advertising rand work harder

Gillian Rightford, Issued by Association for Communication and Advertising 10 Mar 2026

Effie and System1 launch new book on creative and media effectiveness

Effie Awards

Effie and System1 launch new book on creative and media effectiveness

28 Jan 2026

#BizTrends2026 | IAB SA’s Chris Borain: Continuous learning - digital marketing’s most powerful advantage

Digital

#BizTrends2026 | IAB SA’s Chris Borain: Continuous learning - digital marketing’s most powerful advantage

Chris Borain 27 Jan 2026

Legislative updates and industry news – November 2025

Financial Services

Legislative updates and industry news – November 2025

Danica Pretorius, Issued by Ambledown 22 Dec 2025

Tractor Outdoor integrates third-party verification into DOOH network

OOH

Tractor Outdoor integrates third-party verification into DOOH network

Issued by Tractor Outdoor 12 Dec 2025

Marketing & Media

Warc: Red flags deflate marketers optimism for 2026

4 Dec 2025

Paula Hulley, IAB South Africa connected commerce committee chair, explores the importance of integrating online and offline shopping to create seamless customer experiences and pave the way for a new era of retail (Image source: © 123rf )

Digital

How to integrate online and offline for a seamless customer experience

Paula Hulley 27 Oct 2025

Agency expands commerce division as shopping habits evolve

Digital

Agency expands commerce division as shopping habits evolve

19 Sep 2025

History in the making: What does it mean for women’s rugby in South Africa?

Sponsorship

History in the making: What does it mean for women’s rugby in South Africa?

Issued by Mscsports 17 Sep 2025

Source: © 123rf MRF has released the 19th edition Marketing All Product Survey with two significant updates

Research

2 updates in released Maps survey

12 Sep 2025

Source: © 123rf The South African Social Media Landscape Report 2025 explores how people in South Africa are using social media

Social Media

2025 the year of digital doubles: 5 key social media insights

28 Aug 2025

Juno ranked no. 1 attractive media agency according to SCOPEN

Media

Juno ranked no. 1 attractive media agency according to SCOPEN

Issued by Juno Media 10 Apr 2024

New head of video entertainment for SABC

TV

New head of video entertainment for SABC

1 Aug 2025

What if your YouTube ads could do more than just get views?

Digital

What if your YouTube ads could do more than just get views?

Issued by Dentsu 23 Jul 2025

White paper: Precision planning – how to build high-intent location-based campaigns

Media

White paper: Precision planning – how to build high-intent location-based campaigns

Issued by Vicinity Media 27 May 2025

Source: © BBC The BBC is the most trusted international news provider amongst all audiences as well as the UK’s most recognised cultural export internationally

Media

BBC the UK's most trusted news provider internationally

13 May 2025

WPP enhances AI marketing with strategic InfoSum acquisition

Artificial Intelligence

WPP enhances AI marketing with strategic InfoSum acquisition

4 Apr 2025

Triple industry award winner talks marketing effectiveness and delivering results that matter

IMC Conference

Triple industry award winner talks marketing effectiveness and delivering results that matter

Issued by IMC Conference 24 Feb 2025

The case for Cape Town

OOH

The case for Cape Town

Issued by Tractor Outdoor 7 Nov 2024

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

OOH

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

Issued by Primedia Out-of-Home 30 Oct 2024

Source: © Moonpreneur WPP recently announced a global partnership with Roblox, an immersive gaming and creation platform

Digital

WPP and Roblox partnerships unlocks gaming potential

14 Oct 2024

Image by Terry Levin @Bizcommunity.com. AI in Advertising is brought to you by the Association for Communication and Advertising. It examines AI and how it is changing the industry

Artificial Intelligence

AI in Advertising: AI - The most pressing challenge to the future of our industry

Jarred Cinman 30 Aug 2024

OOH

Tractor Outdoor introduces OOH brand lift attribution measurement in SA

Issued by Tractor Outdoor 26 Jul 2024

Brian Lesser will take on the role in September. Source: Supplied.

Advertising

WPP announces Brian Lesser as new global CEO of GroupM, succeeding Christian Juhl

18 Jul 2024

That's a wrap for Africa’s Big 7 2024

Exhibitions & Events

That's a wrap for Africa’s Big 7 2024

21 Jun 2024

Audio showing its ROMI prowess and the power of sounding odd

Media

Audio showing its ROMI prowess and the power of sounding odd

Issued by Mediamark 5 Jun 2024

Warc Creative has released its top 100. Source: YouTube.

Advertising

Warc Media 100 unveils top global media campaigns and companies of 2023

20 Mar 2024

Primedia Broadcasting launches Corporates that Care on World NGO Day

Radio & Audio

Primedia Broadcasting launches Corporates that Care on World NGO Day

Issued by Primedia Broadcasting 29 Feb 2024

#Trends: DMOs embrace AI and prioritise digital paid media in 2024

Marketing

#Trends: DMOs embrace AI and prioritise digital paid media in 2024

22 Nov 2023

Source: © Warc A new forecast by Warc puts global retail media ad investment at $141.7bn for 2024

Research

Retail Media: The advertising story of the decade with global advertising spend set to reach $128.2bn

20 Oct 2023

Source: © 123rf The Competition Commission’s stance on Google’s search dominance will afford many small companies a unique opportunity, but it has serious consequences for SA’s larger brands

Digital

Competition Commission remedial actions for Google: Good for small brands, not so much for big brands

10 Aug 2023

Marketing

More findings from Scopen's Agency Scope in Mexico

4 Aug 2023

Sho't Left Travel Week: A chance to boost South Africa's domestic tourism

Tourism

Sho't Left Travel Week: A chance to boost South Africa's domestic tourism

Robin Fredericks 6 Jun 2023

Part 2: Chile Agency Scope Study shows data is increasingly important

Marketing

Part 2: Chile Agency Scope Study shows data is increasingly important

2 Jun 2023

Attention OOH advertisers: This is your Western Cape wake-up call

OOH

Attention OOH advertisers: This is your Western Cape wake-up call

Ruchelle Mouton, Issued by Tractor Outdoor 16 May 2023

EssenceMediacom launches as the breakthrough agency in 120 offices globally

Marketing & Media

EssenceMediacom launches as the breakthrough agency in 120 offices globally

Issued by Mediacom South Africa: 31 Jan 2023