Growth Agency, a specialist digital marketing agency, has been established alongside award-winning Adclick Africa as part of an expanded group offering with the goal of bringing performance marketing growth and success to brands and businesses in South Africa.
Growth Agency, a specialist digital marketing agency, has been established alongside award-winning Adclick Africa as part of an expanded group offering with the goal of bringing performance marketing growth and success to brands and businesses in South Africa.
Adclick Africa will continue operating as the group’s media sales agency, with Growth Agency complementing this established media offering with an expanded suite of digital marketing and performance marketing services. Together, the two agencies provide South African brands with access to specialist capabilities across both media and digital marketing driven by performance marketing and growth strategies.
With over a decade of experience driving performance marketing in the region, Growth Agency is well positioned to continue meeting the growth demands of modern enterprises. Velly Bosega, CEO of Growth Agency, emphasises this:
“We recognise that the digital marketing landscape is constantly changing, and we need to evolve with it. The establishment of Growth Agency realigns our brand positioning and strengthens our offering as one of the leading performance-driven digital marketing agencies in South Africa.”
The evolution of growth marketing in South Africa
Modern growth marketing moves beyond running campaigns to activating growth by leveraging data and constant experimentation. This engine engages the entire marketing funnel, transforming customers from simple buyers into long-term brand advocates.
While retaining traditional elements of engagement, this model utilises A/B testing and omnichannel strategies to gain a deeper understanding of the customer journey. This approach is critical, as 33,9% of marketing teams now prioritise lead-to-customer conversion as their primary KPI.
Performance marketing ties this together by focusing on defined deliverables that impact business value, ensuring all campaigns remain commercially accountable.
Integrated digital marketing services
Growth Agency provides a full suite of digital marketing services designed for measurable impact, including:
- Media strategy: Align media investment with audience behaviour, channel selection and commercial objectives.
- Advertising services: Plan and optimise paid campaigns for reach, leads, conversions and revenue.
- SEO services: Increase organic visibility through technical SEO, content optimisation and authority building.
- Website services: Design, develop and manage high-performance websites that support acquisition and conversion.
- Email marketing: Nurture prospects and customers through targeted, automated communication.
- Social media: Strengthen brand visibility and community engagement through organic and paid activity.
- Content marketing: Build authority and guide audiences through the customer journey with useful, relevant content.
Relationship between Growth Agency and Adclick Africa
Growth Agency serves as the group’s dedicated digital marketing and performance marketing agency, bringing together digital marketing services by combining media strategy, digital advertising, content marketing, social media, email marketing, web development and SEO agency services into one performance-led offering. Adclick Africa continues as the group’s media sales house, specialising in media strategy, planning, buying and AdTech solutions.
This structure responds to increasing pressure on marketing teams to demonstrate commercial value from increasingly constrained budgets. Growth Agency provides the digital and performance capabilities required to drive measurable outcomes.
“Performance and ROI have become non-negotiable,” Bosega adds. “By bringing Growth Agency and Adclick Africa together as complementary specialists, we can offer clients transparent expertise, measurable attribution, and greater accountability across their marketing investment.”
An award-winning foundation for growth
Growth Agency builds on the group’s established record of award-winning work, including campaigns previously delivered under the Adclick Africa banner.
Most recently, it walked away with two awards at the MMA Smarties Awards 2026 for the Doctor B – AI Influencer Experience. It was awarded silver for AI-Driven Creative Excellence and bronze for Innovative Use of AI in Advertising.
At the 2025 New Generations Awards, it was awarded bronze in both the corporate and agency categories for the Best CRM Strategy Campaign. The winning campaign, For All Life Stages, was created for Bonitas Medical Fund and is an example of the agency’s commitment to performance marketing. The group has also been named a finalist across five categories at the 2026 New Generation Awards.
These award-winning campaigns show that performance is not only integral to campaign success but also to business growth. Growth Agency brings together the digital marketing and performance marketing capabilities brands need to achieve measurable growth.
