Performance marketing | Bizcommunity

Performance marketing | Bizcommunity

News

SME South Africa is the logical choice for SME-focused e-book

SMEs

SME South Africa is the logical choice for SME-focused e-book

Issued by SME South Africa 4 Sep 2025

Penquin celebrates 25 years of strategic brilliance and creative impact

Marketing

Penquin celebrates 25 years of strategic brilliance and creative impact

Issued by Penquin 28 Aug 2025

Source: © 123rf Chantelle Bowyer, founder and CEO at Metis Performance Marketing, looks at why Digital PR is the missing gear in modern SEO

PR & Communications

The new state of Search: Why Digital PR is the missing gear in modern SEO

Chantelle Bowyer 27 Aug 2025

Dentsu Performance marks 4 years of growth and innovation

Digital

Dentsu Performance marks 4 years of growth and innovation

Issued by Dentsu 27 Aug 2025

Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing

Artificial Intelligence

Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing

Issued by Irvine Partners 26 Aug 2025

Marketing effectiveness is broken

Marketing

Marketing effectiveness is broken

Musa Kalenga, Issued by Brave Group 15 Aug 2025

Marketers: Adaptability is no longer optional – it’s essential, here’s why

Marketing

Marketers: Adaptability is no longer optional – it’s essential, here’s why

13 Aug 2025

The 7th edition of the South African Customer Experience Report has been released (Image supplied)

CRM, CX, UX

SA CX Report: The rise of Bothism

Danette Breitenbach 12 Aug 2025

Creators and creatives: Advertising in a world of social influence

Advertising

Creators and creatives: Advertising in a world of social influence

Andile Rapiya, Managing Director, Bravado at Brave, Issued by Brave Group 28 Jul 2025

Baking media effectiveness into your video marketing strategy

Marketing

Baking media effectiveness into your video marketing strategy

Issued by Google 4 Jul 2025

Source: © 123rf Saul Marquez, CEO of Outcomes Rocket, examines what Prime Day reveals about the future of performance marketing

Marketing

Prime Day: A new performance marketing landscape

Saul Marquez 3 Jul 2025

Brandhead evolves: From media owner to full-service creative digital advertising agency

Digital

Brandhead evolves: From media owner to full-service creative digital advertising agency

Issued by Gida Media 1 Jul 2025

Google’s Veo 3: Advertising’s new AI tipping point

Marketing

Google’s Veo 3: Advertising’s new AI tipping point

Musa Kalenga, Issued by Brave Group 19 Jun 2025

Advertising

Global ad spend projected to hit $1.16tn, despite economic volatility

12 Jun 2025

Branding

EchoHouse: 17 Years In; An Emerging African Brand. A Fresh Look!

Issued by BA:KO by EchoHouse 7 Feb 2025

Welcome Tomorrow and YOUKNOW tackle Africa’s app retention gap at App Growth Summit Africa

Mobile

Welcome Tomorrow and YOUKNOW tackle Africa’s app retention gap at App Growth Summit Africa

Issued by YOUKNOW Technologies 27 May 2025

Why your digital media might not be scaling

Digital

Why your digital media might not be scaling

Issued by TDMC 22 May 2025

The 2025 Bookmark Awards Learner Jury features 18 promising early-career professionals already making an impact in their respective fields (Image supplied)

IAB Bookmarks Awards

#Bookmarks2025 Awards Learner Jury: More than just a seat at the table

14 May 2025

Diary of a CMO: What’s marketing’s contribution to profit?

Research

Diary of a CMO: What’s marketing’s contribution to profit?

Mary Kyriakidi, Issued by Kantar 23 Apr 2025

TDMC HQ’s 8 key digital marketing insights from the past year

Digital

TDMC HQ’s 8 key digital marketing insights from the past year

Issued by TDMC 9 Apr 2025

Source: © 123rf Agency Scope South Africa 2025/26 is set to launch in May 2025, and has been expanded to include AI, influencer marketing and retail media as well as a wider industry scope

Marketing & Media

Agency Scope South Africa 2025/26 to launch in May, with expanded categories and reach

4 Apr 2025

Subaru South Africa and ghd expand digital partnership with Algorithm

Digital

Subaru South Africa and ghd expand digital partnership with Algorithm

Issued by Algorithm Agency 28 Mar 2025

The Interactive Advertising Bureau South Africa's (IAB SA) 17th annual Bookmark Awards has appointed nine jury chairs and a full panel of judges alongside Elizabeth Mokwena, the jury president (Image supplied)

IAB Bookmarks Awards

IAB South Africa 2025 Bookmark Awards names nine jury chairs

11 Mar 2025

New creative updates to help advertisers generate lifestyle imagery

Digital

New creative updates to help advertisers generate lifestyle imagery

Issued by Google 6 Mar 2025

Take control: Why CMOs are building internal agencies to drive growth

Digital

Take control: Why CMOs are building internal agencies to drive growth

Issued by Hoorah Digital 5 Mar 2025

Marketing

Rogerwilco joins the B Corp movement: What it means for employees, clients, and the industry

Mongezi Mtati 5 Mar 2025

From paid media to Pavlov: The psychology of performance marketing

Marketing

From paid media to Pavlov: The psychology of performance marketing

Issued by Correlate 18 Feb 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

Marketing

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

Branding

Key branding insights from the WEF, Davos 2025

10 Feb 2025

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Marketing

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Issued by Google 5 Feb 2025

(Image supplied)

Marketing

Warc's The Multiplier Effect - A CMO’s guide to brand building in the performance era

29 Jan 2025

#BizTrends: Ann Nurock – It’s time to embrace the transformative power of emotion

Advertising

#BizTrends: Ann Nurock – It’s time to embrace the transformative power of emotion

Ann Nurock 27 Jan 2025

#BizTrends2025: Top automotive trends for 2025

Trends

#BizTrends2025: Top automotive trends for 2025

Felipe Yagi 13 Jan 2025

6 key trends shaping digital marketing in SA in 2025

Marketing

6 key trends shaping digital marketing in SA in 2025

Issued by TDMC 8 Jan 2025

From SEO to DCO: Bridging search and dynamic advertising

Advertising

From SEO to DCO: Bridging search and dynamic advertising

Xolani Nondabula, Issued by Dentsu 25 Nov 2024

Advertising

Bravado uses AI to supercharge Nedbank’s brand

Bongani Chinkanda, Issued by Brave Group 19 Nov 2024

Marketing

Mickey Llew appoints Reagan Moyo as CPT organic search lead

18 Nov 2024

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Forge By Brave built to democratise marketing

Advertising

Forge By Brave built to democratise marketing

Musa Kalenga, Issued by Brave Group 22 Oct 2024

Marketing

Why brand marketing is important for your business even though you only want sales

Issued by Firejuice 18 Oct 2024

Swipe right. Full transparency, no filter

Marketing

Swipe right. Full transparency, no filter

Issued by Correlate 11 Oct 2024

Precision boost: Mastering search marketing on Google and Bing

Marketing

Precision boost: Mastering search marketing on Google and Bing

Samantha Qeja, Issued by Dentsu 9 Oct 2024

New client acquisition: TDMC enters financial service sector and makes waves in just 4 months

Digital

New client acquisition: TDMC enters financial service sector and makes waves in just 4 months

Issued by TDMC 16 Sep 2024

7 performance marketing lessons in 7 years

Digital

7 performance marketing lessons in 7 years

Issued by Correlate 19 Aug 2024

Jaco Lintvelt says it's time to clear up the digital clutter. Source: Supplied.

Digital

Clearing the digital clutter: The importance of simplicity in marketing

Jaco Lintvelt 30 Jul 2024

How local digital agency used its paid media intellect to boost SA's NSRI's coffers

ESG

How local digital agency used its paid media intellect to boost SA's NSRI's coffers

Issued by TDMC 23 Jul 2024

(Image supplied) Off the back of Youth Month, the IAB South Africa Bookmark Awards has launched its Learner Jury Initiative

IAB Bookmarks Awards

IAB SA Bookmark Awards launches Learner Jury initiative

17 Jul 2024

Can you Correlate it? We can

Digital

Can you Correlate it? We can

Issued by Correlate 15 Jul 2024

Ex publicis duo redefines agency agility

Marketing

Ex publicis duo redefines agency agility

Issued by Usably 9 Jul 2024

What do I do now that I have become the 'challenged' and need to respond to the feisty young startup?

Branding

What do I do now that I have become the 'challenged' and need to respond to the feisty young startup?

David Blyth, Issued by eatbigfish 3 Jul 2024