Performance marketing | Bizcommunity

Performance marketing | Bizcommunity

News

Expert paid advertising agency now offers ChatGPT ads for South African brands

Advertising

Expert paid advertising agency now offers ChatGPT ads for South African brands

Issued by Woww 3 days

New ad platform pilot generates R100m in sales

Banking & Finance

New ad platform pilot generates R100m in sales

21 Oct 2026

The in-house versus agency debate is becoming less useful as the research doesn’t point to a one-way trip (Image source: @Brendan Church, UnSplash

Marketing & Media

Research shows the in-house versus agency debate is becoming less useful

20 Oct 2026

Nawty Water’s big retail push: from local demand to national rollout

FMCG

Nawty Water’s big retail push: from local demand to national rollout

Evan-Lee Courie 9 Oct 2026

Remuneration & Payroll

The cost of great talent: Inside the 2026 Ad Talent Salary Survey

7 Oct 2026

CMOs have shorter tenures than CEOs as their roles have become increasingly complex and tenuous (Image source: © 123rf )

Marketing

CMOs on shorter clock than the CEO as role is increasingly complex and tenuous

30 Sep 2026

Net 75% of marketers plan to increase investment in AI visibility, including ads

Media

Net 75% of marketers plan to increase investment in AI visibility, including ads

Issued by Kantar 29 Sep 2026

Marketing

Can one agency deliver brand and performance marketing... marketers don't think so

28 Sep 2026

TikTok One is now live in South Africa. Pictured: US beauty and lifestyle influencers: Charlotte Palermino, Toni Bravo, Cyrus Veyssi, Golloria George(Image source@ WWD

Social Media

The creator economy shifts from influence to infrastructure: Why marketers need to pay attention

Roonie Mutsinze 25 Sep 2026

Award-winning digital marketing agency puts performance marketing first in South Africa

Digital

Award-winning digital marketing agency puts performance marketing first in South Africa

Issued by Oak Ventures 23 Sep 2026

Numbers are not the death of creativity. Bad measurement is

Marketing

Numbers are not the death of creativity. Bad measurement is

JG Bezuidenhout, Issued by Offernet 15 Sep 2026

Ad fraud: The cheapest lead may be the most expensive lead you ever buy

Digital

Ad fraud: The cheapest lead may be the most expensive lead you ever buy

JG Bezuidenhout, Issued by Offernet 10 Sep 2026

The Lead Creative | Marketing needs humanity, not more noise

The Lead Creative

The Lead Creative | Marketing needs humanity, not more noise

Danette Breitenbach 1 Sep 2026

AI is optimising for ad fraud… because you told it to

Artificial Intelligence

AI is optimising for ad fraud… because you told it to

JG Bezuidenhout, Issued by Offernet 26 Aug 2026

How to choose the right agency: A guide for founders

Partnerships

How to choose the right agency: A guide for founders

Issued by Civitas 26 Aug 2026

Competing with giants: How local brands can win in a high-budget digital landscape

Digital

Competing with giants: How local brands can win in a high-budget digital landscape

Issued by Traffic Brand 25 Aug 2026

Jarred Trembath to lead Influential

Marketing

Jarred Trembath to lead Influential

4 Aug 2026

Only one in four chief marketers report being highly advanced, adaptable and agile in embracing emerging martech solutions and innovations (Image source: © 123rf )

Marketing

CMOs struggle with fragmented “Frankenstack” environments and integration challenges

22 Jul 2026

The Interactive Advertising Bureau South Africa (IAB SA) has announced the finalists for the 2026 Bookmark Awards (Image supplied)

Digital

#Bookmarks2026 | All the IAB South Africa 2026 Bookmark Awards finalists

17 Jul 2026

The model did not fail. You applied it in the wrong market.

Marketing

The model did not fail. You applied it in the wrong market.

Wayne Tigere, Issued by Dentsu 16 Jul 2026

Marketing

SA leading marketers say brand and performance marketing are no longer rivals

13 Jul 2026

Your SEO is working. But you’re still missing most of the opportunity

Marketing

Your SEO is working. But you’re still missing most of the opportunity

Issued by Straider.ai 2 Jul 2026

CA&S Group advances digital commerce strategy with investment in TDMC

Media

CA&S Group advances digital commerce strategy with investment in TDMC

Issued by TDMC 18 Jun 2026

Elené Cooke: What performance marketing sees – and what it doesn’t

Marketing

Elené Cooke: What performance marketing sees – and what it doesn’t

Issued by Lumico 18 Jun 2026

Stop chasing speed

Advertising

Stop chasing speed

Izak van der Walt and Scott Reinders, Issued by The Up&Up Group 12 Jun 2026

The old playbook is finished. So is the way we measure TV in South Africa

TV

The old playbook is finished. So is the way we measure TV in South Africa

Issued by TDMC 10 Jun 2026

The era of marketing opinion is ending. Revenue science comes next

Marketing

The era of marketing opinion is ending. Revenue science comes next

JG Bezuidenhout, Issued by Offernet 8 Jun 2026

Sydney Mbhele, group chief marketing & corporate affairs officer at Absa, talks about the shifts in marketing in banking (Image supplied)

Marketing

#BehindtheMarketer | Absa’s Sydney Mbhele: Trust and relevance will decide future banking winners

Danette Breitenbach 4 Jun 2026

Adclick Africa wins 2 MMA Smarties 2026 Awards for AI-driven campaign

Marketing

Adclick Africa wins 2 MMA Smarties 2026 Awards for AI-driven campaign

Issued by Oak Ventures 2 Jun 2026

Artificial Intelligence

Why AI made your brand your most valuable asset

Courtney Chapple, Issued by Brave Group 28 May 2026

Why creativity still matters when algorithms are marketing’s first audience

Advertising

Why creativity still matters when algorithms are marketing’s first audience

20 May 2026

The growing role of data and AI in media buying

Digital

The growing role of data and AI in media buying

Issued by TDMC 18 May 2026

Attraction remains advertising’s most powerful currency. David Edworthy gives insight into how brands position themselves in our imaginations long before we’re ever ready to buy. (Image supplied)

Advertising

What The Alchemist can teach us about advertising

David edworthy 8 May 2026

Marketing

The 5 ways smart marketers balance brand and performance

Rirhandzu Shingwenyana 6 May 2026

Your boss just came back from holiday with an AI-generated song. Now what?

Artificial Intelligence

Your boss just came back from holiday with an AI-generated song. Now what?

Michelle Geere, Issued by AdBot 28 Apr 2026

Branding

4 ways the “belief economy” is reshaping brand growth

Chelsea Lodewyk 23 Apr 2026

Algorithm Performance Marketing launches Lighthouse Geo: Africa's first AI visibility platform

Digital

Algorithm Performance Marketing launches Lighthouse Geo: Africa's first AI visibility platform

Issued by Algorithm Agency 23 Apr 2026

You're spending more to be heard less. That's not a growth strategy

Digital

You're spending more to be heard less. That's not a growth strategy

Musa Kalenga, Issued by Brave Group 21 Apr 2026

The short-term trap. Why your performance marketing is leaking loyalty

Marketing

The short-term trap. Why your performance marketing is leaking loyalty

Mathabatha Sexwale, Issued by Brave Group 15 Apr 2026

In 2006 Johanna McDowell founded the Independent Agency Search & Selection Company. This year the company celebrates 20 years (Image supplied)

Marketing

20 years in, the business nobody believed in is still very much open for business

1 Apr 2026

Artificial intelligence is reshaping customer experience at every touchpoint, but brands that win will be those that balance smart automation with genuine human connection. (Image supplied)

Artificial Intelligence

5 ways AI is transforming CX

Terena Chetty 27 Mar 2026

The IAB South Africa has announced full jury panel for The 2026 Bookmark Awards (Image supplied)

IAB Bookmarks Awards

#Bookmarks2026 | Jury chairs and jury members announced

26 Mar 2026

Mateen Suliman, business development executive for digital media at iqbusiness unpacks five common myths shaping digital marketing decisions (Image supplied)

Marketing

5 Common myths shaping digital marketing today

Mateen Suliman 25 Mar 2026

Lorraine Landon is the head of advertising solutions for Google in sub-Saharan Africa. Source: Supplied.

Marketing

Google’s Lorraine Landon: 3 growth blockers holding back ROI in Africa

Lorraine Landon 17 Mar 2026

The Investec zebra in front of Nelson Mandela Square. Image: Supplied.

Branding

#BehindtheBrand | Inside Investec’s global brand strategy

Karabo Ledwaba 18 Feb 2026

#BizTrends2026 | Second Rodeo's Dan Brocklebank: Why the most important marketing trend for 2026 is not new at all

Marketing

#BizTrends2026 | Second Rodeo's Dan Brocklebank: Why the most important marketing trend for 2026 is not new at all

Dan Brocklebank 5 Feb 2026

Marketing

The precision trap: Why the collapse of attribution is reviving the brand

Musa Kalenga, Issued by Brave Group 20 Jan 2026

Why affiliate marketing is tech’s most effective route to market

Marketing

Why affiliate marketing is tech’s most effective route to market

Bianca Leonard 15 Jan 2026

WOO president Tom Goddard. Source: WOO.

Media

#BizTrends2026 | WOO president Tom Goddard: How OOH is reinventing itself

Tom Goddard 15 Jan 2026