Performance marketing | Bizcommunity

Performance marketing | Bizcommunity

News

Numbers are not the death of creativity. Bad measurement is

Marketing

Numbers are not the death of creativity. Bad measurement is

JG Bezuidenhout, Issued by Offernet 4 hours

Ad fraud: The cheapest lead may be the most expensive lead you ever buy

Digital

Ad fraud: The cheapest lead may be the most expensive lead you ever buy

JG Bezuidenhout, Issued by Offernet 10 Sep 2026

The Lead Creative | Marketing needs humanity, not more noise

The Lead Creative

The Lead Creative | Marketing needs humanity, not more noise

Danette Breitenbach 1 Sep 2026

AI is optimising for ad fraud… because you told it to

Artificial Intelligence

AI is optimising for ad fraud… because you told it to

JG Bezuidenhout, Issued by Offernet 26 Aug 2026

How to choose the right agency: A guide for founders

Partnerships

How to choose the right agency: A guide for founders

Issued by Civitas 26 Aug 2026

Competing with giants: How local brands can win in a high-budget digital landscape

Digital

Competing with giants: How local brands can win in a high-budget digital landscape

Issued by Traffic Brand 25 Aug 2026

Jarred Trembath to lead Influential

Marketing

Jarred Trembath to lead Influential

4 Aug 2026

Only one in four chief marketers report being highly advanced, adaptable and agile in embracing emerging martech solutions and innovations (Image source: © 123rf )

Marketing

CMOs struggle with fragmented “Frankenstack” environments and integration challenges

22 Jul 2026

The Interactive Advertising Bureau South Africa (IAB SA) has announced the finalists for the 2026 Bookmark Awards (Image supplied)

Digital

#Bookmarks2026 | All the IAB South Africa 2026 Bookmark Awards finalists

17 Jul 2026

The model did not fail. You applied it in the wrong market.

Marketing

The model did not fail. You applied it in the wrong market.

Wayne Tigere, Issued by Dentsu 16 Jul 2026

Marketing

SA leading marketers say brand and performance marketing are no longer rivals

13 Jul 2026

Your SEO is working. But you’re still missing most of the opportunity

Marketing

Your SEO is working. But you’re still missing most of the opportunity

Issued by Straider.ai 2 Jul 2026

CA&S Group advances digital commerce strategy with investment in TDMC

Media

CA&S Group advances digital commerce strategy with investment in TDMC

Issued by TDMC 18 Jun 2026

Elené Cooke: What performance marketing sees – and what it doesn’t

Marketing

Elené Cooke: What performance marketing sees – and what it doesn’t

Issued by Lumico 18 Jun 2026

Stop chasing speed

Advertising

Stop chasing speed

Izak van der Walt and Scott Reinders, Issued by The Up&Up Group 12 Jun 2026

The old playbook is finished. So is the way we measure TV in South Africa

TV

The old playbook is finished. So is the way we measure TV in South Africa

Issued by TDMC 10 Jun 2026

The era of marketing opinion is ending. Revenue science comes next

Marketing

The era of marketing opinion is ending. Revenue science comes next

JG Bezuidenhout, Issued by Offernet 8 Jun 2026

Cape Marketing Agency launches AdsEngine following multi-million rand Google Ads success

Marketing

Cape Marketing Agency launches AdsEngine following multi-million rand Google Ads success

Issued by Cape Marketing Agency 4 Jun 2026

Sydney Mbhele, group chief marketing & corporate affairs officer at Absa, talks about the shifts in marketing in banking (Image supplied)

Marketing

#BehindtheMarketer | Absa’s Sydney Mbhele: Trust and relevance will decide future banking winners

Danette Breitenbach 4 Jun 2026

Adclick Africa wins 2 MMA Smarties 2026 Awards for AI-driven campaign

Marketing

Adclick Africa wins 2 MMA Smarties 2026 Awards for AI-driven campaign

Issued by Oak Ventures 2 Jun 2026

Artificial Intelligence

Why AI made your brand your most valuable asset

Courtney Chapple, Issued by Brave Group 28 May 2026

Why creativity still matters when algorithms are marketing’s first audience

Advertising

Why creativity still matters when algorithms are marketing’s first audience

20 May 2026

The growing role of data and AI in media buying

Digital

The growing role of data and AI in media buying

Issued by TDMC 18 May 2026

Attraction remains advertising’s most powerful currency. David Edworthy gives insight into how brands position themselves in our imaginations long before we’re ever ready to buy. (Image supplied)

Advertising

What The Alchemist can teach us about advertising

David edworthy 8 May 2026

Marketing

The 5 ways smart marketers balance brand and performance

Rirhandzu Shingwenyana 6 May 2026

Your boss just came back from holiday with an AI-generated song. Now what?

Artificial Intelligence

Your boss just came back from holiday with an AI-generated song. Now what?

Michelle Geere, Issued by AdBot 28 Apr 2026

Branding

4 ways the “belief economy” is reshaping brand growth

Chelsea Lodewyk 23 Apr 2026

Algorithm Performance Marketing launches Lighthouse Geo: Africa's first AI visibility platform

Digital

Algorithm Performance Marketing launches Lighthouse Geo: Africa's first AI visibility platform

Issued by Algorithm Agency 23 Apr 2026

You're spending more to be heard less. That's not a growth strategy

Digital

You're spending more to be heard less. That's not a growth strategy

Musa Kalenga, Issued by Brave Group 21 Apr 2026

The short-term trap. Why your performance marketing is leaking loyalty

Marketing

The short-term trap. Why your performance marketing is leaking loyalty

Mathabatha Sexwale, Issued by Brave Group 15 Apr 2026

In 2006 Johanna McDowell founded the Independent Agency Search & Selection Company. This year the company celebrates 20 years (Image supplied)

Marketing

20 years in, the business nobody believed in is still very much open for business

1 Apr 2026

Artificial intelligence is reshaping customer experience at every touchpoint, but brands that win will be those that balance smart automation with genuine human connection. (Image supplied)

Artificial Intelligence

5 ways AI is transforming CX

Terena Chetty 27 Mar 2026

The IAB South Africa has announced full jury panel for The 2026 Bookmark Awards (Image supplied)

IAB Bookmarks Awards

#Bookmarks2026 | Jury chairs and jury members announced

26 Mar 2026

Mateen Suliman, business development executive for digital media at iqbusiness unpacks five common myths shaping digital marketing decisions (Image supplied)

Marketing

5 Common myths shaping digital marketing today

Mateen Suliman 25 Mar 2026

Lorraine Landon is the head of advertising solutions for Google in sub-Saharan Africa. Source: Supplied.

Marketing

Google’s Lorraine Landon: 3 growth blockers holding back ROI in Africa

Lorraine Landon 17 Mar 2026

The Investec zebra in front of Nelson Mandela Square. Image: Supplied.

Branding

#BehindtheBrand | Inside Investec’s global brand strategy

Karabo Ledwaba 18 Feb 2026

#BizTrends2026 | Second Rodeo's Dan Brocklebank: Why the most important marketing trend for 2026 is not new at all

Marketing

#BizTrends2026 | Second Rodeo's Dan Brocklebank: Why the most important marketing trend for 2026 is not new at all

Dan Brocklebank 5 Feb 2026

Marketing

The precision trap: Why the collapse of attribution is reviving the brand

Musa Kalenga, Issued by Brave Group 20 Jan 2026

Why affiliate marketing is tech’s most effective route to market

Marketing

Why affiliate marketing is tech’s most effective route to market

Bianca Leonard 15 Jan 2026

WOO president Tom Goddard. Source: WOO.

Media

#BizTrends2026 | WOO president Tom Goddard: How OOH is reinventing itself

Tom Goddard 15 Jan 2026

VML acquires digital innovation agency

Advertising

VML acquires digital innovation agency

8 Dec 2025

Black Friday retail records

E-commerce

Black Friday retail records

Issued by TDMC 5 Dec 2025

Marketing & Media

Warc: Red flags deflate marketers optimism for 2026

4 Dec 2025

Black Friday has become one of the loudest and most predictable days in the marketing calendar. Penquin’s strategy director, Thando Mxosa, says the noise has disguised how disconnected brands have become from the people they’re meant to serve (Image source: © 123rf )

Marketing

Has Black Friday become a reflex for brands?

Thando Mxosa 19 Nov 2025

Offernet wins 4 Assegai Awards for Innovation in South African Performance Marketing

Direct Marketing

Offernet wins 4 Assegai Awards for Innovation in South African Performance Marketing

Issued by Offernet 14 Nov 2025

Understanding the growing emotional drivers behind consumer choice

FMCG

Understanding the growing emotional drivers behind consumer choice

Issued by TLC Worldwide Africa 13 Nov 2025

Special Effects Media's Essi Koster examines how performance marketing can contribute to Black Friday success (Image supplied)

Marketing

Performance marketing: The key to #BlackFriday success

Essi Koster 10 Nov 2025

The Foschini Group's Fionna Ronnie appointed new MMA SA chair with international rebrand

Marketing

The Foschini Group's Fionna Ronnie appointed new MMA SA chair with international rebrand

6 Nov 2025

Branding

Half of B2B CMOs think brand doesn’t matter. They’re wrong

Musa Kalenga, Issued by Brave Group 22 Oct 2025

Fast tracking youth development in digital marketing requires industry action

Education

Fast tracking youth development in digital marketing requires industry action

Issued by Incubeta 16 Oct 2025