The Zanetti AI Institute and The Conference Hub will present AI-Powered Marketing Performance on 18 and 19 November 2026 at the Leonardo Hotel in Sandton, Johannesburg.
Dates: 18 and 19 November 2026
Venue: Leonardo Hotel, Sandton, Johannesburg
Fee: R11,999 per delegate, excluding VAT (register three delegates and the fourth seat is free)
Registration: conferencehub.co.za/registration
From 2027 the Institute will focus on the Zanetti AI Academy, its online programme for large organisations. Bespoke masterclasses, workshops and keynotes carry on. Public masterclasses stop after this one.
Simone Zanetti, who created the Zanetti AI Framework™, also plans to speak at larger events next year, locally and internationally. For anyone who wants to attend one of his public masterclasses, this is the only date left.
Marketing teams are under pressure to deliver faster campaigns, better content, stronger customer insight, clearer reporting and measurable return on investment (ROI). AI brings its own set of risks on top of that. Many teams respond with scattered AI experiments.
The full title of the programme is AI-Powered Marketing Performance: Smarter Campaigns, Stronger Governance, Better ROI. It is a practical two-day masterclass that sets out to move marketing teams towards a structured, governed way of working focused on performance. Simone delivers it through the Zanetti AI Framework™ and applies AI across everyday marketing work, governance, analytics, automation, content production and practical implementation. Each delegate brings a real marketing challenge and leaves with a practical AI-powered performance plan.
Registration and welcome coffee open at 8am and the programme starts at 8.30am.
Session I, From AI Hype to Real Marketing Performance, looks at what AI can realistically do today, where its limits lie, what is happening globally and what it means in the South African and African context. It then introduces the Zanetti AI Framework™ as a working model.
Session II deals with control. AI is fast; it also brings risks to brand, compliance and quality. Delegates are introduced to ComplianceGate™, Zero Drift and the Control Loop, which keep AI aligned with brand expectations, business objectives and standards for responsible use. PrimeFusion™ comes next: a structured way to improve AI conversations across writing, planning, analysis, strategy and communication.
Many teams start from scratch with AI every time, which wastes time and gives inconsistent results. Session III shows how AI Injectors™ create portable, reusable skills for campaign planning, content development, research, audience insight, reporting, communication support and review. After lunch, in a practical lab, each delegate builds a Marketing AI Injector™ tied to their own role or challenge (ready to use straight away).
Session IV introduces simple agents, along with AgentNitro™ for building multi-skill agents and MissionChain™ for coordinating several specialised agents on larger marketing initiatives. Delegates finish by matching injectors and agents to their own workflows. Day one ends at 4.30pm.
Many marketing teams struggle to turn activity into insight and insight into action. Session V applies AI to marketing analysis, reporting summaries, insight extraction, performance interpretation and repeatable automation. The aim is to move from reporting what happened to understanding what it means and what should happen next.
Session VI covers voice, image, video and content production at scale, with the focus on workflow design, quality control, brand discipline and practical use cases.
Fragmented use of AI across teams, tools and workflows is one of the biggest risks in corporate AI adoption. Session VII shows how leadership, practitioners, agencies and the communication, content and analytics teams can align around one coherent AI working model. A session on responsible AI in marketing follows; it covers brand safety, approval workflows, accuracy, copyright and privacy.
In the final working session each delegate drafts a 30-day AI Marketing Performance Plan with priority use cases, quick wins, workflow changes, reporting improvements and governance actions. Final questions, delegate commitments and certificates close the masterclass at 1pm. A lunch and networking cocktail follows until 3.30pm.
The audience is mixed on purpose, so each major session speaks to three groups. The leadership lens is for CMOs, directors, heads of marketing and business leaders. It deals with strategy, governance, ROI, operating model, budget justification and decision making. The practitioner lens covers execution, workflows, prompting, content production, injectors and agent-assisted delivery. The performance lens suits analytics, customer experience (CX), agency, martech and commercial teams; its focus is measurement, reporting, customer insight, automation and performance improvement.
The masterclass is open to chief marketing officers, marketing directors and heads of marketing; brand, campaign, digital and performance marketing managers; content creators, copywriters, social media managers and creative teams; corporate communication, PR and reputation management professionals; customer experience and CRM leaders; marketing analytics, data, insights and marketing operations teams; sales enablement and customer relationship leaders; advertising, creative, digital and media agencies; and marketing consultants, AI consultants and martech solution providers.
Past delegates are invited too. The earlier AI Marketing Masterclasses covered AI tools, prompting, content generation, campaign planning and practical AI use. This upgraded programme moves on from exploring tools to a structured enterprise marketing AI model, using the Zanetti AI Framework™ to apply AI more safely, consistently and strategically across campaigns, content, insight, reporting, automation and governance. Past delegates learn to build reusable AI skills and assets and to improve governance and brand safety; they also leave with a 30-day plan. Having explored the tools, they can now learn how to make AI perform.
Each delegate receives an AI Marketing Performance pack. It contains an enterprise marketing AI framing and challenge brief; a ComplianceGate™, Zero Drift and Control Loop checklist; a PrimeFusion™ worksheet for everyday marketing use; the custom AI Injector™ built during the masterclass; a simple agent design blueprint with AgentNitro™ notes; a MissionChain™ application sketch for larger initiatives; an AI analytics and reporting workflow template; an automation opportunity map for marketing teams; ideas for generative AI production workflows; and the 30-day AI Marketing Performance Plan.
Simone Zanetti created the Zanetti AI Framework™ and co-founded the Zanetti AI Institute. There he develops practical methodologies that help non-technical leaders and professionals use AI with greater control, reliability and strategic impact. His experience in artificial intelligence goes back to 2002. Hundreds of large organisations have had his support. Each year he helps more than 2,000 executives and professionals get more value from AI without losing control or compliance. His methodologies are used in enterprise and public-sector environments.
Delegates need a laptop, access to their preferred AI assistant (ChatGPT Plus, Microsoft Copilot, ChatGPT Business or Team; any other corporate-approved assistant also works) and a high-level, non-confidential marketing scenario to work through.
The facilitator may also demonstrate Magnific for image improvement and creative production, ElevenLabs for voice and audio generation, Canva for design and marketing assets, Midjourney for AI image generation, CapCut for short-form video editing and Excel or Google Sheets for analysis and reporting exercises. Presentation and reporting outputs are handled in PowerPoint, Canva and Microsoft 365 tools.
Delegates do not need to subscribe to every tool beforehand. Free trials, existing company subscriptions or approved organisational platforms can be used where available. Corporate delegates should use all AI tools in line with their organisation's data privacy, software licensing, brand, compliance and information security policies. Confidential company strategies, customer data, financial information, unpublished campaign plans, proprietary reports and sensitive internal material stay out of the practical exercises; examples should be anonymised, simplified or based on a generic marketing challenge.
The fee is R11,999 per delegate, excluding VAT. Organisations that register three delegates get the fourth seat free. Payment by credit card is available. Registration is at https://conferencehub.co.za/registration and full event details are at https://conferencehub.co.za/event/details/AI-Powered%20Marketing%20Performance%20Masterclass.
For more information, contact The Conference Hub at Block 5, Fancourt Office Park, Northumberland Ave & Felstead Rd, Roodepoort, 2169, South Africa, on 011 875 2080, by email at info@conferencehub.co.za, or at www.conferencehub.co.za.
To Joe and everyone at The Conference Hub, everyone at the Institute says thank you, with real warmth and gratitude. Three years of working together has been a pleasure. The Institute wishes the team every success with the events ahead and looks forward to seeing them in the room on 18 November, for one last time.
