Data-driven marketing | Bizcommunity

Data-driven marketing | Bizcommunity

News

Outsmart rising fuel prices with hyperlocal targeting and in-store solutions

Retailers

Outsmart rising fuel prices with hyperlocal targeting and in-store solutions

Olav Westphal, Issued by Vicinity Media 1 Oct 2026

Retail Marketing

Massmart brings in Charmagne Mazhindu to strengthen brand and digital marketing

6 Aug 2026

Meet Sebastian Krogh: Helping brands turn data into better decisions

Marketing

Meet Sebastian Krogh: Helping brands turn data into better decisions

Issued by Vicinity Media 30 Jul 2026

#Newsmaker | Murat Gebeceli: Sony MEA's new marketing director

Marketing

#Newsmaker | Murat Gebeceli: Sony MEA's new marketing director

Karabo Ledwaba 5 Jun 2026

In the lead up to Cannes Lions 2026, Special Effects Media South Africa's Victoria Oyeboade says African brands need ecosystems, not just endorsements (Image supplied)

Cannes Lions

#Cannes2026 | The Lions creators reality check: Why African brands need ecosystems

Victoria Oyeboade 3 Jun 2026

Adclick Africa wins 2 MMA Smarties 2026 Awards for AI-driven campaign

Marketing

Adclick Africa wins 2 MMA Smarties 2026 Awards for AI-driven campaign

Issued by Oak Ventures 2 Jun 2026

Red Star shines at MMA Smarties with 8 award wins for Heineken Beverages

Marketing

Red Star shines at MMA Smarties with 8 award wins for Heineken Beverages

Issued by Dentsu 27 May 2026

Marketing

The 5 ways smart marketers balance brand and performance

Rirhandzu Shingwenyana 6 May 2026

6 ways brands need to rethink marketing in 2026

Marketing

6 ways brands need to rethink marketing in 2026

21 Jan 2026

WPP Media Sports wants to reinvent sport marketing (Image source: © National Geographic Kids

Marketing

WPP Media Sports wants to reinvent sport marketing

8 Jan 2026

Johannesburg delivers a highly successful International ECHO Awards Round 2 Judging Session

Direct Marketing

Johannesburg delivers a highly successful International ECHO Awards Round 2 Judging Session

Issued by DMASA 2 Dec 2025

Algorithm Agency and Mobiclicks celebrate a New Generation Awards win for data-driven marketing

Marketing

Algorithm Agency and Mobiclicks celebrate a New Generation Awards win for data-driven marketing

Issued by Algorithm Agency 29 Sep 2025

Assegai Awards 2025: A record-breaking season

Marketing

Assegai Awards 2025: A record-breaking season

Issued by DMASA 16 Sep 2025

Lumico voted 11th Best Digital Agency in sub-Saharan Africa

Digital

Lumico voted 11th Best Digital Agency in sub-Saharan Africa

Issued by Lumico 25 Jul 2025

Announcing the 2025 Echo Awards board of governors: Leading the future of data-driven marketing

Direct Marketing

Announcing the 2025 Echo Awards board of governors: Leading the future of data-driven marketing

Issued by DMASA 11 Jul 2025

Insights-driven marketing: Reshaping consumer market research

Research

Insights-driven marketing: Reshaping consumer market research

Issued by BMi Research 12 Jun 2025

Ethan September joins ANA International Echo Awards board of governors

Direct Marketing

Ethan September joins ANA International Echo Awards board of governors

Issued by DMASA 9 May 2025

Your credentials are your greatest pitch – IAS backs first 10 agency submissions for 2025

Direct Marketing

Your credentials are your greatest pitch – IAS backs first 10 agency submissions for 2025

Issued by DMASA 8 May 2025

Marketing

Best Lawyers forms advisory board to address evolving demands in legal marketing

23 Apr 2025

Dentsu and SAB unlock smarter, AI-powered YouTube buying with Google’s VRC

Online Media

Dentsu and SAB unlock smarter, AI-powered YouTube buying with Google’s VRC

Kevin Cogill & Kgabele Memela, Issued by Dentsu 20 Mar 2025

Vicinity Media disrupts DOOH measurement with industry leading data and analytics

OOH

Vicinity Media disrupts DOOH measurement with industry leading data and analytics

Issued by Vicinity Media 27 Feb 2025

Takalani Masikhwa appointed as head of strategy at iProspect South Africa

Recruitment

Takalani Masikhwa appointed as head of strategy at iProspect South Africa

Issued by Dentsu 17 Feb 2025

Penquin wins gold at the 2024 New Gen Awards

PR & Communications

Penquin wins gold at the 2024 New Gen Awards

Issued by Penquin 31 Oct 2024

Dentsu and Telkom partner to launch Merkury: Redefining consumer engagement across South Africa

Marketing

Dentsu and Telkom partner to launch Merkury: Redefining consumer engagement across South Africa

Issued by Dentsu 20 Nov 2024

How AAA prepares students for the future of advertising

Education

How AAA prepares students for the future of advertising

Issued by AAA School of Advertising 24 Oct 2024

Rapt Commerce, in partnership with the Akelo Group and its subsidiary Retail Engage has launched Rapt Emerge for emerging market retailers. Pictured: Garreth van Vuuren, CEO of Rapt Group (Image supplied)

Retail

Rapt Commerce: A powerful new offering for the informal and emerging retail markets

4 Oct 2024

Source: © 123rf This month AI in Advertising examines a key topic in AI: the state of regulation and all the legal issues that this topic raises

Artificial Intelligence

AI in Advertising: How AI regulation is shaping the future of advertising and its impact

Jarred Cinman 16 Sep 2024

International Echo Awards partners with DMASA/Assegai Awards

Direct Marketing

International Echo Awards partners with DMASA/Assegai Awards

Issued by DMASA 27 Aug 2024

Synthetic data: The AI revolution you didn't see coming

Research

Synthetic data: The AI revolution you didn't see coming

Alexander Brand, Issued by Rogerwilco 27 Aug 2024

Roanna Williams attended Kantar's talk on whether the industry has lost its funny bone. Source: Roanna Williams.

Cannes Lions

#Cannes2024: Creative Circle at Cannes - Roanna Williams on bringing back the funny

Roanna Williams 21 Jun 2024

Marketing

#Exclusive: Ethics in marketing - Just because you can, should you?

Anisa Fielding 18 Mar 2024

Marketing

Incubeta appoints Jacques van Niekerk as new global CEO

4 Mar 2024

Dragonfly South Africa announces its sponsorship of the Assegai Awards for the 3rd consecutive year

Direct Marketing

Dragonfly South Africa announces its sponsorship of the Assegai Awards for the 3rd consecutive year

Issued by DMASA 29 Feb 2024

Customer centricity is queen – why the global language of customer-first economy speaks volumes in Africa

SMEs

Customer centricity is queen – why the global language of customer-first economy speaks volumes in Africa

Issued by OriginalNerdsZA 12 Feb 2024

Image supplied. Digitlab’s industry report, Insight 2024: The State of Digital, offers a detailed analysis of the digital marketing arena

Digital

Insight 2024: The State of Digital report provides digital marketing insights

14 Nov 2023

Data driven creative - when marketing is indistinguishable from magic

Marketing

Data driven creative - when marketing is indistinguishable from magic

Issued by Incubeta 13 Nov 2023

Exah and Lucky Beard team up to offer data-driven marketing solutions

Data & Analytics

Exah and Lucky Beard team up to offer data-driven marketing solutions

19 Oct 2023

Image supplied. Micha Suarez De Koning, CTIO at Sprout Performance Partners, gives three tips to boost your data-driven marketing efforts

Marketing

3 Tips to boost your data-driven marketing efforts

28 Aug 2023

Source © Myriam Jessier New research is highlighting the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023

Research

Data and analytics important to protect budgets and prove ROI

19 May 2023

Image supplied. Last year's IAB Bookmark Awards' Agency of the Year, Ogilvy.

IAB Bookmarks Awards

#Bookmarks2023: The IAB SA Bookmark Awards 2023 jury panels announced

4 Apr 2023

Johan Walters, digital marketing transformation specialist at Incubeta.

Digital

#BizTrends2023: A growth in digital maturity helps local brands prepare for the year ahead

Johan Walters 31 Jan 2023

Carlyle to acquire international marketing agency Incubeta

Digital

Carlyle to acquire international marketing agency Incubeta

Issued by Incubeta 17 Nov 2022

Source: © Africa Feeds A Kenyan trading center in Nairobi

Marketing

New partnership to provide smart data-driven marketing for Africa

27 Jul 2022