Data-driven marketing | Bizcommunity

Data-driven marketing | Bizcommunity

News

Baking media effectiveness into your video marketing strategy

Marketing

Baking media effectiveness into your video marketing strategy

Issued by Google 14 hours

Insights-driven marketing: Reshaping consumer market research

Research

Insights-driven marketing: Reshaping consumer market research

Issued by BMi Research 12 Jun 2025

Ethan September joins ANA International Echo Awards board of governors

Direct Marketing

Ethan September joins ANA International Echo Awards board of governors

Issued by DMASA 9 May 2025

Your credentials are your greatest pitch – IAS backs first 10 agency submissions for 2025

Direct Marketing

Your credentials are your greatest pitch – IAS backs first 10 agency submissions for 2025

Issued by DMASA 8 May 2025

Marketing

Best Lawyers forms advisory board to address evolving demands in legal marketing

23 Apr 2025

Dentsu and SAB unlock smarter, AI-powered YouTube buying with Google’s VRC

Online Media

Dentsu and SAB unlock smarter, AI-powered YouTube buying with Google’s VRC

Kevin Cogill & Kgabele Memela, Issued by Dentsu 20 Mar 2025

Humanz South Africa welcomes Michael Cost as head of strategy and client development

Marketing

Humanz South Africa welcomes Michael Cost as head of strategy and client development

Issued by Humanz 20 Mar 2025

Vicinity Media disrupts DOOH measurement with industry leading data and analytics

OOH

Vicinity Media disrupts DOOH measurement with industry leading data and analytics

Issued by Vicinity Media 27 Feb 2025

Takalani Masikhwa appointed as head of strategy at iProspect South Africa

Recruitment

Takalani Masikhwa appointed as head of strategy at iProspect South Africa

Issued by Dentsu 17 Feb 2025

Penquin wins gold at the 2024 New Gen Awards

PR & Communications

Penquin wins gold at the 2024 New Gen Awards

Issued by Penquin 31 Oct 2024

Dentsu and Telkom partner to launch Merkury: Redefining consumer engagement across South Africa

Marketing

Dentsu and Telkom partner to launch Merkury: Redefining consumer engagement across South Africa

Issued by Dentsu 20 Nov 2024

How AAA prepares students for the future of advertising

Education

How AAA prepares students for the future of advertising

Issued by AAA School of Advertising 24 Oct 2024

Rapt Commerce, in partnership with the Akelo Group and its subsidiary Retail Engage has launched Rapt Emerge for emerging market retailers. Pictured: Garreth van Vuuren, CEO of Rapt Group (Image supplied)

Retail

Rapt Commerce: A powerful new offering for the informal and emerging retail markets

4 Oct 2024

Source: © 123rf This month AI in Advertising examines a key topic in AI: the state of regulation and all the legal issues that this topic raises

AI in Advertising

AI in Advertising: How AI regulation is shaping the future of advertising and its impact

Jarred Cinman 16 Sep 2024

International Echo Awards partners with DMASA/Assegai Awards

Direct Marketing

International Echo Awards partners with DMASA/Assegai Awards

Issued by DMASA 27 Aug 2024

Synthetic data: The AI revolution you didn't see coming

Research

Synthetic data: The AI revolution you didn't see coming

Alexander Brand, Issued by Rogerwilco 27 Aug 2024

Roanna Williams attended Kantar's talk on whether the industry has lost its funny bone. Source: Roanna Williams.

Cannes Lions

#Cannes2024: Creative Circle at Cannes - Roanna Williams on bringing back the funny

Roanna Williams 21 Jun 2024

Marketing

#Exclusive: Ethics in marketing - Just because you can, should you?

Anisa Fielding 18 Mar 2024

Marketing

Incubeta appoints Jacques van Niekerk as new global CEO

4 Mar 2024

Dragonfly South Africa announces its sponsorship of the Assegai Awards for the 3rd consecutive year

Direct Marketing

Dragonfly South Africa announces its sponsorship of the Assegai Awards for the 3rd consecutive year

Issued by DMASA 29 Feb 2024

Customer centricity is queen – why the global language of customer-first economy speaks volumes in Africa

SMEs

Customer centricity is queen – why the global language of customer-first economy speaks volumes in Africa

Issued by OriginalNerdsZA 12 Feb 2024

Image supplied. Digitlab’s industry report, Insight 2024: The State of Digital, offers a detailed analysis of the digital marketing arena

Digital

Insight 2024: The State of Digital report provides digital marketing insights

14 Nov 2023

Data driven creative - when marketing is indistinguishable from magic

Marketing

Data driven creative - when marketing is indistinguishable from magic

Issued by Incubeta 13 Nov 2023

Exah and Lucky Beard team up to offer data-driven marketing solutions

Data & Analytics

Exah and Lucky Beard team up to offer data-driven marketing solutions

19 Oct 2023

Image supplied. Micha Suarez De Koning, CTIO at Sprout Performance Partners, gives three tips to boost your data-driven marketing efforts

Marketing

3 Tips to boost your data-driven marketing efforts

28 Aug 2023

Source © Myriam Jessier New research is highlighting the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023

Research

Data and analytics important to protect budgets and prove ROI

19 May 2023

Image supplied. Last year's IAB Bookmark Awards' Agency of the Year, Ogilvy.

IAB Bookmarks Awards

#Bookmarks2023: The IAB SA Bookmark Awards 2023 jury panels announced

4 Apr 2023

Johan Walters, digital marketing transformation specialist at Incubeta.

Digital

#BizTrends2023: A growth in digital maturity helps local brands prepare for the year ahead

Johan Walters 31 Jan 2023

Carlyle to acquire international marketing agency Incubeta

Digital

Carlyle to acquire international marketing agency Incubeta

Issued by Incubeta 17 Nov 2022

Source: © Africa Feeds A Kenyan trading center in Nairobi

Marketing

New partnership to provide smart data-driven marketing for Africa

27 Jul 2022

Brightest minds in CX to gather at CEM Africa this August

Exhibitions & Events

Brightest minds in CX to gather at CEM Africa this August

23 Jun 2022

Sales

Embracing automation in marketing and sales in insurance

Nelson Camara 25 Apr 2022

Marketing

Marketing report reveals customer experience and data trends

Loretta Shen 22 Apr 2022

Idea Hive forms partnership with GWI

Marketing & Media

Idea Hive forms partnership with GWI

24 Mar 2022

Reimagining marketing with data-driven measurement and attribution

Marketing

Reimagining marketing with data-driven measurement and attribution

James MacDonald 3 Mar 2022

Introducing the IIE Diploma in Digital Marketing at IIE Rosebank College

Higher Education

Introducing the IIE Diploma in Digital Marketing at IIE Rosebank College

Issued by Rosebank College 9 Feb 2022

Source: ©supplied. Paul van den Berg, CE for Oliver Africa

Trends

#BizTrends2022: Navigating digital transformation of brands into e-commerce

Paul van den Berg 14 Jan 2022

Marketing

The data ethics conversation should be on every brand's agenda

Tom Corey 11 Jan 2022

Advertising

The New York Festivals AME Report is out

15 Dec 2021

#BizTrends2022: View from on top of the world

Trends

#BizTrends2022: View from on top of the world

Cesar Vacchiano 7 Jan 2022

Vicinity 4D - Audience data and targeting with 4x the power

Marketing & Media

Vicinity 4D - Audience data and targeting with 4x the power

Issued by Vicinity Media 11 Oct 2021

Socioeconomic measures (SEMs) enable marketers to grasp realities for South Africans

Marketing

Socioeconomic measures (SEMs) enable marketers to grasp realities for South Africans

Issued by Ebony+Ivory 4 Aug 2021

Picking a future in media: An AMF webinar

Advertising

Picking a future in media: An AMF webinar

Issued by Advertising Media Forum 30 Jul 2021

Marketers, turn your data literacy into a data superpower

Marketing

Marketers, turn your data literacy into a data superpower

Denise Persson 22 Jul 2021