Creative strategy | Bizcommunity

Creative strategy | Bizcommunity

News

Research

Social marketing faces 3 limits, latest Warc research finds

2 days

SEM's Eden Marais explores the role businesses and the creative industry can play in creating meaningful pathways for young talent. (Image supplied)

Youth Month

#YouthMonth | The next generation isn't a risk - they're your ROI

Eden Marais 30 Jun 2026

Publicis Africa has won a Bronze Lion under strategy. Source: YouTube.

Cannes Lions

#Cannes2026 | Kenya’s The Partnership Agency wins Bronze Lion

Karabo Ledwaba 26 Jun 2026

The human side of digital performance: The TrafficBrand story

Digital

The human side of digital performance: The TrafficBrand story

Issued by Traffic Brand 25 Jun 2026

WPP Enterprise Solutions has signed a strategic collaboration agreement with AWS to operationalise agentic AI for brands (Image source: © 123rf )

Artificial Intelligence

Delivering AI systems at the speed and scale to meet consumer demand

25 Jun 2026

Several South African agencies have been shortlisted at Cannes Lions (Image source: @ Media Marketing )

Cannes Lions

#Cannes2026 | Philipstown WireCar Grand Prix leads SA shortlist

Danette Breitenbach 23 Jun 2026

WPP will become the first advertising partner to pilot Meta's new creative solution. Source: Supplied.

Artificial Intelligence

WPP and Meta expand partnership with new creative AI pilot

23 Jun 2026

Why we get in the way of our best ideas

Advertising

Why we get in the way of our best ideas

Tina Mgobozi, Issued by M+C Saatchi Abel 20 May 2026

The 2026 Cannes Lions Shortlisting Jury includes increased representation from Africa (Image supplied)

Cannes Lions

#CannesLions2026 | Increased representation from Africa on shortlisting juries

8 May 2026

(Image source: © Firece Pharma Ten South Africans have been named to the Cannes Lions awarding juries

Cannes Lions

#CannesLions2026 | Awarding juries feature top South Africans

17 Apr 2026

Advertising

The Pitcher Awards 2026 unveils dynamic jury

14 Apr 2026

Liesl Lategan. Source: Supplied.

Cannes Lions

#CannesLions2026: Spitfire's Liesl Lategan selected for SIBI programme

13 Apr 2026

Marketing

Global marketing firms embrace remote hiring models

16 Feb 2026

Seasoned communications professionals Melissa Attree (left) and Keri-Ann Stanton (right) have launched a new type of agency that doesn’t follow the rules, it makes them (Image Lesley Svenson @Bizcommunity)

PR & Communications

A new agency open from Thursday to Monday, with a twist

12 Feb 2026

Advertising

UK introduces landmark junk food advertising ban

Karabo Ledwaba 6 Jan 2026

SA creatives secure 8 spots on The One Show 2026 Jury

The One Club for Creativity

SA creatives secure 8 spots on The One Show 2026 Jury

10 Dec 2025

#BehindtheCampaign: FCB's global campaign for Intuit QuickBooks showcases AI's potential

Advertising

#BehindtheCampaign: FCB's global campaign for Intuit QuickBooks showcases AI's potential

2 Dec 2025

Lessons from the Runway: What advertising can learn from the fashion industry

FMCG

Lessons from the Runway: What advertising can learn from the fashion industry

Issued by Ebony+Ivory 17 Nov 2025

In 2026, there will be changes to the Cannes Lions Awards (Image source: © Bizcommunity)

Cannes Lions

#CannesLions2026: A new Creative Brand Lions and other changes

13 Nov 2025

East Coast Radio partners with Oliver Agency South Africa to elevate creative and strategy

Radio & Audio

East Coast Radio partners with Oliver Agency South Africa to elevate creative and strategy

Issued by East Coast Radio 6 Nov 2025

Vanessa Bolosier is the creative strategy director at Incubeta. Source: Supplied.

Marketing

Vanessa Bolosier | The business case for creative risk

Vanessa Bolosier 8 Oct 2025

Algorithm Agency and Mobiclicks celebrate a New Generation Awards win for data-driven marketing

Marketing

Algorithm Agency and Mobiclicks celebrate a New Generation Awards win for data-driven marketing

Issued by Algorithm Agency 29 Sep 2025

Why media agencies still matter: The undervalued experts

Media

Why media agencies still matter: The undervalued experts

Paul Middleton, Issued by Ebony+Ivory 17 Sep 2025

Marketing

Data shows creative drives up to 30% more sales

4 Sep 2025

Penquin celebrates 25 years of strategic brilliance and creative impact

Marketing

Penquin celebrates 25 years of strategic brilliance and creative impact

Issued by Penquin 28 Aug 2025

Stop overestimating AI and get the most out of your creative efforts

Digital

Stop overestimating AI and get the most out of your creative efforts

Issued by Incubeta 20 Aug 2025

Terry Levin looks at campaigns presented at the recent Creative Circle Full Circle event in Cape Town. Pictured: The Sounds Right campaign

Cannes Lions

#CreativeCircle2025: Influencing real cultural, societal and economic change

Terry Levin 4 Aug 2025

Medalla is one of the standout creative strategy campaigns.

Cannes Lions

#CreativeCircle2025: How a thief, a tennis racket, and Cannes reminded me why strategy matters

Karabo Ledwaba 4 Aug 2025

The Creative Circle event takes place next week in Joburg and Cape Town, featuring some of the best creative minds in the country. Book your seats now (Image by Carl Willoughby)

Cannes Lions

Book now for the Joburg and Cape Town Creative Circle Full Circle

18 Jul 2025

Announcing the 2025 Echo Awards board of governors: Leading the future of data-driven marketing

Direct Marketing

Announcing the 2025 Echo Awards board of governors: Leading the future of data-driven marketing

Issued by DMASA 11 Jul 2025

Brandhead evolves: From media owner to full-service creative digital advertising agency

Digital

Brandhead evolves: From media owner to full-service creative digital advertising agency

Issued by Gida Media 1 Jul 2025

Source: © 123rf At this week’s Cannes Lions Festival of Creativity, AI has been a major focus, with many calling it the future of advertising. Saul Marquez, CEO of global digital marketing agency Outcomes Rocket three key takeaways for the evolving world of AI-powered advertising

Cannes Lions

3 Insights from #Cannes2025 on the world of AI-powered advertising

Saul Marquez 18 Jun 2025

#Cannes2025 winners: Experience and Strategy Lions

Cannes Lions

#Cannes2025 winners: Experience and Strategy Lions

Danette Breitenbach 20 Jun 2025

Cannes Lions shortlists released on Tuesday, 17 June include a number of South African agencies, with Joe Public with two shortlistings

Cannes Lions

#CannesLions2025: Joe Public adds two more shortlistings

Danette Breitenbach 17 Jun 2025

South African creativity and judging Cannes 2025

Cannes Lions

South African creativity and judging Cannes 2025

Pete Case, Issued by Ogilvy South Africa 5 Jun 2025

The AI-resilient professional: Future careers in the age of automation

Higher Education

The AI-resilient professional: Future careers in the age of automation

Hoosen Essof and Deepti Govind, Issued by Regent Business School 29 May 2025

Zuzu the Hermit Crab: Where animation meets activism

Film & Cinematography

Zuzu the Hermit Crab: Where animation meets activism

Issued by Scholars Film 28 May 2025

Stop optimising your mistakes: Why brave creative is the key to marketing's future

Marketing

Stop optimising your mistakes: Why brave creative is the key to marketing's future

Vanessa Bolosier, Issued by Incubeta 20 May 2025

Cannes Lions

#Cannes2025 awarding juries include 20 creatives from Africa

Danette Breitenbach 23 Apr 2025

Clockwork named Old Mutual specialist lead creative agency

Advertising

Clockwork named Old Mutual specialist lead creative agency

Issued by Clockwork 22 Apr 2025

With the Bookmark Awards deadline extended to 25 April, now if the time to fine tune your entry (Image supplied)

IAB Bookmarks Awards

#Bookmarks2025: 5 Tips to a winning entry, deadline extended to 25 April

14 Apr 2025

Source: © Dubai Lynx Held after the Lynx Awards, the Winners’ Lunch celebrates the success and creativity of the teams that took home Awards for their work

Advertising

All the 2025 Dubai Lynx Awards

14 Apr 2025

Sbu Sitole is the chief creative officer at The Odd Number. Source: Supplied.

Advertising

Sbu Sitole named LIA Audio & Radio jury president

8 Apr 2025

Image supplied.

Marketing

The One Club launches Strategic Revelations series to support strategists

5 Mar 2025

The PR industry’s open-source problem: The unpaid pitch

PR & Communications

The PR industry’s open-source problem: The unpaid pitch

Issued by Brandfundi 27 Feb 2025

Leaders from Google, Havas, and VML join AME Awards advisory board

Advertising

Leaders from Google, Havas, and VML join AME Awards advisory board

21 Feb 2025

Lobengula powers Effie Awards South Africa to greater industry impact

PR & Communications

Lobengula powers Effie Awards South Africa to greater industry impact

Issued by Association for Communication and Advertising 11 Feb 2025

Cannes Lions

#Cannes2025: 3 top creatives from continent named jury presidents

Danette Breitenbach 17 Jan 2025