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Sasko connects communities through WhatsApp in best #MzansiBread search
Sasko connects communities through WhatsApp in best #MzansiBread searchArticle

In 2019, Sasko engaged with its loyal customers by using digital to ask what goes into making the best kotas, gatsbys and bunny chows.

Issued by Techsys Digital 13 Feb 2020

Success at the 2019 Sasko Soweto Kota Festival
Success at the 2019 Sasko Soweto Kota FestivalArticle

The third annual Soweto Kota Festival took place on 7 and 8 September 2019, and Sasko, the experts in milling and baking, were there as the headline sponsor again...

Issued by The Jupiter Drawing Room Cape Town 23 Sep 2019

Winners from the 2019 Top Brands Awards. Image supplied.
All the big winners at the 21st Sunday Times Top Brands AwardsArticle

The results of the 2019 Sunday Times Top Brands Survey (now in its 21st year) was announced last night at an awards ceremony hosted at The Venue at the Houghton Hotel, Johannesburg...

20 Sep 2019

Sasko to sponsor the Soweto Kota Festival again
Sasko to sponsor the Soweto Kota Festival againArticle

The third annual Soweto Kota Festival will take place on 7 and 8 September 2019, and Sasko, the experts in milling and baking, is proud to announce it has renewed its sponsorship for a third year...

Issued by The Jupiter Drawing Room Cape Town 13 Aug 2019

Sasko sponsors 2019 Blisters for Bread
Sasko sponsors 2019 Blisters for BreadArticle

Sasko, the experts in milling and baking, is proud to announce it will be one of the sponsors for the Blisters for Bread Fun Walk in Association with Lucky Star in 2019...

Issued by The Jupiter Drawing Room Cape Town 30 Jul 2019

Sasko rolls up its sleeves to knead for those in need
Sasko rolls up its sleeves to knead for those in needArticle

On 18 July, in honour of Nelson Mandela, Sasko teamed up with Jenny Morris, the Giggling Gourmet, to make soup and bake bread rolls to donate to The Haven Night Shelter...

Issued by The Jupiter Drawing Room Cape Town 25 Jul 2019

Tertius Carstens, CEO of Pioneer Foods, and Eugene Willemsen, CEO, PepsiCo sub-Saharan Africa.
PepsiCo eyes growth in Africa with $1.7bn Pioneer Foods acquisitionArticle

Multinational snack foods and beverage giant PepsiCo has entered into an agreement to acquire South Africa's Pioneer Foods Group for approximately $1.7 billion...

19 Jul 2019

Sasko Sandwich Stories evoke childhood memories
Sasko Sandwich Stories evoke childhood memoriesArticle

The simple sandwich - it's more than just two slices of bread, it's the memory of the person who made it for you, the moment you shared and the traditions that are passed on from generation to generation...

Issued by The Jupiter Drawing Room Cape Town 5 Jul 2019

Search is on for SA's best boerewors recipe
Search is on for SA's best boerewors recipeArticle

Shoprite and Checkers have launched their annual nationwide search for the country's very best boerewors recipe. Boerie enthusiasts who have an exceptional recipe for traditional boerewors up their sleeves...

22 May 2019

Beh says, “I hate selfies, so I hope the single patch of grass in the background doesn't disappoint!"
#BehindtheSelfie with... Michelle BehArticle

This week, we go behind the selfie with Michelle Beh, MD and strategy director at the Jupiter Drawing Room, Cape Town and panel moderator at the IAB SA's most recent Insight Series event...

Leigh Andrews 26 Mar 2019

2018 Robyn Putter winners, Ogilvy SA. Image: © Ogilvy CT on
#TopBrands2018: Ogilvy, Koo, Discovery Health excel in Sunday Times Top Brands survey 2018Article

The results of the annual Sunday Times Top Brands survey were announced at an awards ceremony hosted at The Empire venue in Parktown, Johannesburg on Wednesday...

24 Oct 2018

Sasko renews its sponsorship of the Soweto Kota Festival
Sasko renews its sponsorship of the Soweto Kota FestivalArticle

Sasko came on board as the first headline sponsor of the inaugural Soweto Kota Festival in 2017 which saw over 3,000 people coming together in honour of the kota...

Issued by The Jupiter Drawing Room Cape Town 29 Aug 2018

Sasko celebrates heritage month with Mzansi bread
Sasko celebrates heritage month with Mzansi breadArticle

This Heritage Month, Sasko - a truly South African brand that has been around for over 80 years - is celebrating the unique ways South Africans enjoy bread with the launch of its Mzansi bread campaign...

Issued by The Jupiter Drawing Room Cape Town 24 Aug 2018

Soup and sandwiches for Sasko's 67 minutes
Soup and sandwiches for Sasko's 67 minutesGallery

The staff of Sasko bakeries across the country spent their 67 minutes for Mandela Day making sandwiches that were donated to schools in their respective areas. The staff also donated books to school libraries.

Issued by The Jupiter Drawing Room Cape Town 20 Jul 2018

Marketplace Africa explores Pioneer Foods' growth strategy
Marketplace Africa explores Pioneer Foods' growth strategyArticle

On last week's episode of CNN Marketplace Africa, Pioneer Foods CEO Tertius Carstens outlined the company's journey from its beginning in 1997 and describe some of the challenges the company has had to overcome...

16 Jul 2018

Viral video success in 2018
Viral video success in 2018Article

Jon Ratcliffe writes about why he believes that the best way to communicate marketing messages today is through data-driven social video on Facebook, YouTube and Instagram...

Jon Ratcliffe 20 Feb 2018

Image credit: IAB SA Facebook page.
Bookmarks 2018 finalists announced!Article

IAB SA has announced the finalists in the 10th annual Bookmark Awards...

8 Feb 2018

Sasko Sam returns
Sasko Sam returnsArticle

South African bread brand, Sasko, has brought back its once-retired mascot Sasko Sam in response to requests from the public...

11 Jan 2018

Halo agency, winner of the Nkosi Award for the highest ranking campaign at the Assegai Awards.
#ASSEGAIS2017: ALL THE 2017 WINNERS!Article

The Direct Marketing Association of South Africa (DMASA) hosted the Assegai Awards 2017 at The Empire in Parktown on 9 November, 2017.

9 Nov 2017

New Generation Awards announces 2017 finalists
New Generation Awards announces 2017 finalistsArticle

The New Generation Social & Digital Media Awards has announced this year's finalists, with a record number of entries received this year...

13 Sep 2017

New franchise delivers groceries, parcels, post
New franchise delivers groceries, parcels, postArticle

Estate Delivery, the first of the franchises to be launched by Estate Food Services South Africa (EFS) has sold more than 15 franchises in less than three months...

30 Aug 2017

Sasko Siyasizana Daycare Project awards 180 daycares in Mdantsane
Sasko Siyasizana Daycare Project awards 180 daycares in MdantsaneArticle

In only six months, 180 participating daycares collected 145,000 Sasko bread bags. To acknowledge their hard work and perseverance, Sasko awarded 1,170 prizes...

Issued by The Jupiter Drawing Room Cape Town 23 Aug 2017

Sasko bakeries spread joy on Mandela Day
Sasko bakeries spread joy on Mandela DayArticle

On Tuesday, 18 July, the Sasko team joined many South Africans in donating 67 minutes of their time to help others, and commemorate the 67 years of Mandela's life spent fighting for equality...

Issued by The Jupiter Drawing Room Cape Town 31 Jul 2017

Pioneer Foods launches Thanks SA! campaign to consumers, traders
Pioneer Foods launches Thanks SA! campaign to consumers, tradersArticle

Pioneer Foods has launched its new cross-category campaign that is open to both consumers and wholesale traders...

30 May 2017

Image source:
Downgrades clip Pioneer's wingsArticle

Pioneer's expansion plans have been thwarted by the downgrades by ratings agencies of SA's sovereign debt...

24 Apr 2017

Pioneer mum on transaction
Pioneer mum on transactionArticle

An offshore transaction for cereal and juice manufacturer Pioneer Foods may be on the cards as the group seeks to strengthen its core markets to gain market share...

Palesa Vuyolwethu Tshandu 8 Mar 2017

Fresh-baked ideas and packaging for SASKO flour
Fresh-baked ideas and packaging for SASKO flourArticle

Just Design uses their packaging expertise to build on the successful SASKO bread upgrade, leveraging the brand's position across the local retail space...

Issued by Just Design 23 Nov 2016

Picture:
Pioneer Foods: Still plenty left to chew onArticle

Phil Roux is far from satisfied

Stafford Thomas 18 Nov 2016

SASKO takes Siyasizana Daycare Project to Western Cape
SASKO takes Siyasizana Daycare Project to Western CapeArticle

Based on the successfully launch of the SASKO Siyasizana Daycare Project in Thembisa in 2015, the programme has now been rolled out in the Mitchells Plain and Khayelitsha communities of Cape Town...

25 Aug 2016

#Loeries2016: Shared Value finalists
#Loeries2016: Shared Value finalistsArticle

Finalists have been announced in the Loeries' Shared Value category...

16 Aug 2016

SASKO spreads the goodness for Mandela Day
SASKO spreads the goodness for Mandela DayGallery

To commemorate the 67 years of Mandela's life spent fighting for equality, The SASKO team joined many South Africans on Monday 18 July 2016 in donating 67 minutes of their time to help others. The SASKO team mobilised their head office and all 12 of their bakeries across the country with one purpose in mind: To yield their butter knives while making sandwiches and share the goodness in honour of Nelson Mandela. The bakeries spent the morning spreading joy with the SASKO bread truck delivering lunch, on what also marked day one of the new term at primary schools - where poverty and hunger is still a big problem in education. More than 16,000 sandwiches were distributed from 21 SASKO depots around the country and participating bakeries delivered to Early Childhood Development Centres and Churches in their surrounding communities.

21 Jul 2016

Students of Cathcart High School
Breadtags for Wheelchairs donates 80 wheelchairs in 2016 so farArticle

Administered by the Polystyrene Packaging Council (PSPC), the Breadtags for Wheelchairs project has donated more than 80 wheelchairs during the first six months of 2016...

20 Jul 2016

SASKO Siyasizana Daycare Project
SASKO Siyasizana Daycare ProjectGallery

In September 2015, SASKO launched its SASKO Siyasizana Daycare Project to assist daycares in Tembisa in receiving much-needed items for their facilities. In five months, 350 participating daycares collected 300,000 SASKO bread bags. To acknowledge their hard work and perseverance, SASKO awarded 1,385 prizes at the first Prize Giving on 10 March 2016.

17 Mar 2016

Escalating costs hammer Pioneer
Escalating costs hammer PioneerArticle

Pioneer Foods said it had no choice but to pass on the burden from soaring grain prices, rand weakness, and high wheat import tariffs to the already pressured South African consumer...

Fifi Peters 15 Feb 2016

Keep an eye out for this and similarly branded trucks in the Western Cape this week.
Get read(y) for the #AMPRoadTrip!Article

Associated Media Publishing (AMP) has announced that its top-selling titles are going on a special road trip in the Western Cape, ending 4 January, at reduced prices and with a chance for you to win R10k....

30 Dec 2015

Pioneer Foods to continue to invest in profitable bakery division, says CEO
Pioneer Foods to continue to invest in profitable bakery division, says CEOArticle

Consumer brands giant Pioneer Foods believes new investment in its bakery division could unlock value in the 2016 financial year...

23 Dec 2015

Brand Africa releases the 2015 Brand Africa 100: Africa's Best Brands
Brand Africa releases the 2015 Brand Africa 100: Africa's Best BrandsArticle

Brand Africa has announced that MTN is the overall best brand in Africa and reclaimed the #1 spot as the Most Admired Brand in Africa at a gala launch of the 4th Annual Brand Africa 100: Africa's Best Brands at Sandton Convention Centre...

Issued by Kantar 27 Oct 2015

Fresh-baked pack for Sasko
Fresh-baked pack for SaskoArticle

Upgrading a much loved and recognised household brand is not easy but it's the type of challenge packaging specialists Just Design relish and recently undertook with bread brand, Sasko...

Issued by Just Design 27 Oct 2015

MTN - Grand Prix Award as Africa's Best Brand
Brand Africa 100 reveals Africa's top brandsArticle

At the 4th Annual Brand Africa 100: Africa's Best Brands, which took place at the Sandton Convention Centre on 22 October, the top brands in Africa were announced...

26 Oct 2015

Sasko Siyasizana Daycare Project Launch
Sasko Siyasizana Daycare Project LaunchGallery

Launched officially on 17 September 17 2015 at the Ivory Park North Hall, Siyasizana - which means we are helping each other - is a project that will see local daycare mamas collecting SASKO Bread bags in order to redeem them for much needed items for their daycares.

30 Sep 2015

Pioneer rises to market challenge
Pioneer rises to market challengeArticle

CAPE TOWN - Pioneer Food Group, the consumer brands conglomerate, has defied a softer consumer market in certain key product categories, a vibrant trading update released at the weekend showed...

Marc Hasenfuss 31 Aug 2015

A peek at the finalists for the Sunday Times Top Brands Awards 2015
A peek at the finalists for the Sunday Times Top Brands Awards 2015Article

The finalists for the 17th edition of the Sunday Times Top Brands Awards in association with research house - TNS South Africa, have been announced. The awards presentation ceremony will take place in Sandton, Johannesburg on 25 August...

14 Aug 2015

Sasko Bread team preparing the sandwiches
Sasko Bakery shares the goodness with Epping communityGallery

On Friday, 17 July 2015 - ahead of Mandela Day, the Sasko team gathered at the Bakery in Epping Industria with one purpose in mind: To yield their butter knives while making sandwiches and share the goodness in honor of Nelson Mandela.

29 Jul 2015

Succession planning: Pioneer Foods spoilt for choice
Succession planning: Pioneer Foods spoilt for choiceArticle

Consumer-aligned companies are often spoilt for choice when it comes to succession planning, having a surfeit of internal candidates who have worked their way up the respective organisations, to choose from when instituting new leadership...

Marc Hasenfuss 13 Apr 2015

Bread market 'competitive' in KwaZulu-Natal and Western Cape
Bread market 'competitive' in KwaZulu-Natal and Western CapeArticle

The bread market in KwaZulu-Natal and the Western Cape has become "very competitive" on prices, according to Tiger Brands, which owns the Albany brand...

Nick Hedley 12 Mar 2015

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