Marketing Effectiveness | Bizcommunity

Marketing Effectiveness | Bizcommunity

News

Effie Awards South Africa announces 2026 jury

Effie Awards

Effie Awards South Africa announces 2026 jury

Issued by Association for Communication and Advertising 3 days

Effie Worldwide has released the 2025 Effie Index (Image supplied)

Marketing

Global Effie Index: 2025’s most effective marketers, brands and agencies

17 Jun 2026

The collective includes Demographica, Second Rodeo and Halo. Source: Supplied.

Marketing

Demographica, Second Rodeo & Halo launch Slightly Dangerous Co.

11 Jun 2026

The old playbook is finished. So is the way we measure TV in South Africa

TV

The old playbook is finished. So is the way we measure TV in South Africa

Issued by TDMC 10 Jun 2026

Spar Group CEO Isaacs targets retailers with plans to restore margins

Banking & Finance

Spar Group CEO Isaacs targets retailers with plans to restore margins

10 Jun 2026

Uber Eats and Special US win Grand Effie at US 2026 Effie Awards for Football is for Food (Image supplied)

Advertising

Uber Eats wins US Effie Awards' Grand Effie

29 May 2026

2026 Effie Awards South Africa extended deadline announced

Effie Awards

2026 Effie Awards South Africa extended deadline announced

Issued by Association for Communication and Advertising 28 May 2026

Ivan Moroke, MAA chairperson, examines how marketers genuinely drive growth in using the algorithm and the insight to find commercial success (Image supplied)

Marketing

Algorithm or insight? Neither… it’s a false choice

Ivan Moroke 26 May 2026

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

Marketing

MMA Smarties South Africa 2026 winners announced

22 May 2026

The MMA South Africa Next! Conference 2026 will look at where marketers should focus their efforts to drive real growth and deliver measurable impact (Image supplied)

Marketing

MMA South Africa Next! Conference 2026: Driving growth in modern marketing

12 May 2026

Marketing

The 5 ways smart marketers balance brand and performance

Rirhandzu Shingwenyana 6 May 2026

Marketing

MMA South Africa's Grand Jury 2026 reflects modern marketing leadership

5 May 2026

Effie invites brands to shape the next generation of marketing talent through Effie College

Advertising

Effie invites brands to shape the next generation of marketing talent through Effie College

Issued by Association for Communication and Advertising 23 Apr 2026

Effie South Africa and Ipsos present the 2025 Trends Report

Marketing

Effie South Africa and Ipsos present the 2025 Trends Report

Issued by Association for Communication and Advertising 10 Apr 2026

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Advertising

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Issued by Association for Communication and Advertising 9 Apr 2026

Why brands are producing more content but connecting with fewer people

Marketing

Why brands are producing more content but connecting with fewer people

Musa Kalenga, Issued by Brave Group 30 Mar 2026

Ascent Africa launches with bold vision to redefine integrated marketing in South Africa

Marketing

Ascent Africa launches with bold vision to redefine integrated marketing in South Africa

Issued by Ascent Africa 2 Mar 2026

Marketing

How short-termism is hindering APAC's marketing effectiveness

24 Feb 2026

Cape Union Mart and Offernet turn real-time weather into revenue

Advertising

Cape Union Mart and Offernet turn real-time weather into revenue

Issued by Offernet 26 Feb 2026

Effie Awards SA issues call for judges for 2026 programme

Advertising

Effie Awards SA issues call for judges for 2026 programme

Issued by Association for Communication and Advertising 10 Feb 2026

Effie 2026 call for entries announced

Advertising

Effie 2026 call for entries announced

Issued by Association for Communication and Advertising 9 Feb 2026

Effie and System1 launch new book on creative and media effectiveness

Effie Awards

Effie and System1 launch new book on creative and media effectiveness

28 Jan 2026

Effie Worldwide announces Iridium Jury for 2025 Global Best of the Best

Effie Awards

Effie Worldwide announces Iridium Jury for 2025 Global Best of the Best

14 Jan 2026

Entrepreneurship

SA entrepreneurs get new brand-building support network

13 Jan 2026

Following last month’s ACA Effie Awards, Gillian Rightford, executive director, shares her thoughts on the Awards (Image: Bizcommunity)

Effie Awards

#EffieAwards2025 | Gillian Rightford: The Alchemy of Effectiveness

27 Nov 2025

Red September emerges as a top agency at the 2025 Assegai Awards

Direct Marketing

Red September emerges as a top agency at the 2025 Assegai Awards

Issued by Red September 24 Nov 2025

Ogilvy South Africa and Yum! took the top industry honours at the Marketing and Media Alliance sub-Saharan Africa's 2025 Smarties (image supplied)

Marketing

Ogilvy and Yum! take top honours at MMA SSA Smarties

14 Nov 2025

$TBWA\Hunt Lascaris and its client City Lodge Hotel Group won the Grand Effie Award 2025 (Image: Bizcommunity, Danette Breitenbach)$

Advertising

TBWA tops the Effies Awards SA

21 Oct 2025

Advertising

Warc report: 80% of strategists say strategy is undervalued but in demand

6 Oct 2025

CMOs are making bold strategic moves with AI

Artificial Intelligence

CMOs are making bold strategic moves with AI

Courtney Chapple, Issued by Brave Group 2 Oct 2025

#NedbankIMC2025 | Ryan Sauer - Empowering marketers in the boardroom

IMC Conference

#NedbankIMC2025 | Ryan Sauer - Empowering marketers in the boardroom

Danette Breitenbach 2 Oct 2025

The unseen bridge: Weaving data from the physical to the digital

Digital

The unseen bridge: Weaving data from the physical to the digital

Issued by Offernet 1 Oct 2025

Effie College launches in South Africa

Education

Effie College launches in South Africa

Issued by Association for Communication and Advertising 26 Sep 2025

How brands can pivot from “look at us,” to “we see you”

Marketing

How brands can pivot from “look at us,” to “we see you”

Jessica Porter 15 Sep 2025

Marketing

Data shows creative drives up to 30% more sales

4 Sep 2025

Clockwork celebrates 7 category wins across 4 campaigns at the inaugural Mark Awards 2025

Marketing

Clockwork celebrates 7 category wins across 4 campaigns at the inaugural Mark Awards 2025

Issued by Clockwork 3 Sep 2025

Why ad agencies are hiring creators and influencers

Marketing

Why ad agencies are hiring creators and influencers

Robyn Jones, Issued by Brave Group 21 Aug 2025

Marketing effectiveness is broken

Marketing

Marketing effectiveness is broken

Musa Kalenga, Issued by Brave Group 15 Aug 2025

2025 Effie Awards South Africa finalists announced

Marketing

2025 Effie Awards South Africa finalists announced

Issued by Association for Communication and Advertising 12 Aug 2025

Effie South Africa announces 2025 grand jury in record-breaking entry year

Marketing

Effie South Africa announces 2025 grand jury in record-breaking entry year

Issued by Association for Communication and Advertising 7 Aug 2025

Biz Most Read Award winners July 2025

Online Media

Biz Most Read Award winners July 2025

1 Aug 2025

Influencer marketing: Asset or liability?

Marketing

Influencer marketing: Asset or liability?

Issued by IMC Conference 17 Jul 2025

Daily Maverick’s Marketing Masterclass Series 2 is underway. Here’s what’s next.

Marketing

Daily Maverick’s Marketing Masterclass Series 2 is underway. Here’s what’s next.

Issued by Daily Maverick 14 Jul 2025

Why CMOs need to rethink marketing effectiveness

Marketing

Why CMOs need to rethink marketing effectiveness

Musa Kalenga, Issued by Brave Group 14 Jul 2025

Do you have what it takes to compete? Daily Maverick’s Marketing Masterclass series returns

Marketing

Do you have what it takes to compete? Daily Maverick’s Marketing Masterclass series returns

Issued by Daily Maverick 2 Jul 2025

Penquin’s Veronica Moleele named judge for 2025 Effie Awards South Africa

Advertising

Penquin’s Veronica Moleele named judge for 2025 Effie Awards South Africa

Issued by Penquin 24 Jun 2025

Introducing the Effie Lions Foundation: Building a marketing industry for everyone

Advertising

Introducing the Effie Lions Foundation: Building a marketing industry for everyone

Issued by Association for Communication and Advertising 13 Jun 2025

Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers

Marketing

Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers

Issued by Association for Communication and Advertising 12 Jun 2025

Advertising

Global ad spend projected to hit $1.16tn, despite economic volatility

12 Jun 2025