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South Africa

Results for Marketing+Effectiveness

News

Source:
Marketing & Media
Warc releases The Future of Measurement Report

19 Apr 2024

Effie Awards South Africa 2024 call for entries
Marketing & Media
Effie Awards South Africa 2024 call for entries

Issued by Association for Communication and Advertising 19 Feb 2024

Image supplied. Musa Kalenga, group CEO, The Brave Group says don’t be scared for 2024; be excited as marketing, advertising, and technology intertwine
Marketing & Media
#BizTrends2024: Musa Kalenga's five “techolutions” for 2024

Musa Kalenga 16 Jan 2024

Ogilvy SA’s 'Bride Armour' a contender for 2023 Global Best of the Best Effie Award
Marketing & Media
Ogilvy SA’s 'Bride Armour' a contender for 2023 Global Best of the Best Effie Award

Issued by Association for Communication and Advertising 7 Dec 2023

10 marketing trends for 2024
Marketing & Media
10 marketing trends for 2024

Issued by Kantar 5 Dec 2023

Cheers to marketing excellence as SAB wins 20 Assegai Awards
Marketing & Media
Cheers to marketing excellence as SAB wins 20 Assegai Awards

Issued by MSports Marketing 24 Nov 2023

Source: © 123rf Warc's Marketer’s Toolkit 2024]] has identified five key trends that will shape global marketing strategies in 2024, one of which is generative AI
Marketing & Media
5 Trends to shape global marketing strategies from Warc

8 Nov 2023

Image supplied. The New York Festivals AME Awards’ 2023 AME Report has ranked Leo Burnett Middle East, a Publicis Groupe agency, as 2023’s top spot
Marketing & Media
Leo Burnett Middle East ranked first in 2023 NYF AME Awards Report

6 Nov 2023

Effie South Africa and Ipsos partner to present 2023 Effie Trends Report
Marketing & Media
Effie South Africa and Ipsos partner to present 2023 Effie Trends Report

Issued by Association for Communication and Advertising 16 Oct 2023

Ogilvy wins Agency of the Year and Most Effective Agency at Loeries 2023
Marketing & Media
Ogilvy wins Agency of the Year and Most Effective Agency at Loeries 2023

Issued by Ogilvy South Africa 11 Oct 2023

Source:
Marketing & Media
Report: Strategists aim high as clients embrace caution

3 Oct 2023

Exploring the intersection of technology and marketing effectiveness at upcoming Effie SA dialogue
Marketing & Media
Exploring the intersection of technology and marketing effectiveness at upcoming Effie SA dialogue

Issued by Association for Communication and Advertising 22 Sep 2023

Ogilvy maintains no 1 position as Most Effective Agency for 2023
Marketing & Media
Ogilvy maintains no 1 position as Most Effective Agency for 2023

Issued by Ogilvy South Africa 20 Sep 2023

Source:
Marketing & Media
Warc's new research unveils the crucial role of brand in enhancing performance marketing effectiveness

15 Sep 2023

(Image: Danette Breitenbach) The Effie SA Awards have been announced
Marketing & Media
Ogilvy South Africa and KFC South Africa crowned Grand Effie Winner

16 Sep 2023

Source: © Effie CCO Effies Worldwide Allison Knapp Womack, "If something is not effective it is expensive content"
Marketing & Media
Effie Worldwide COO: "If something is not effective it is expensive content"

Danette Breitenbach 14 Sep 2023

#BehindtheIMC: Industry newcomer, Anganathi Beyile
Marketing & Media
#BehindtheIMC: Industry newcomer, Anganathi Beyile

1 Sep 2023

Doug Place is Nando's chief marketing officer. Source: Supplied.
Marketing & Media
#BehindtheIMC: Doug Place, CMO for Nando's Africa, Middle East, and South Asia

25 Aug 2023

Obi Asika will be speaking at the upcoming Nedbank IMC Conference. SOurce: Supplied.
Marketing & Media
#BehindtheIMC: Obi Asika, founder and chairman of Dragon Africa

17 Aug 2023

Sellout Nedbank IMC 2023 offers a waiting list and virtual options
Marketing & Media
Sellout Nedbank IMC 2023 offers a waiting list and virtual options

Issued by IMC Conference 16 Aug 2023

Nkgabiseng Motau is a founding partner at Think Creative Africa. Source: Supplied.
Marketing & Media
#BehindtheIMC: Nkgabiseng Motau, founding partner at Think Creative Africa

10 Aug 2023

Nedbank IMC announces Red & Yellow as official bursary partner
Marketing & Media
Nedbank IMC announces Red & Yellow as official bursary partner

Issued by IMC Conference 2 Aug 2023

#BehindtheIMC: Brian Mtongana, executive creative director at Woolworths
Marketing & Media
#BehindtheIMC: Brian Mtongana, executive creative director at Woolworths

3 Aug 2023

The ACA announces the incoming Board of Directors for 2023/24
Marketing & Media
The ACA announces the incoming Board of Directors for 2023/24

Issued by Association for Communication and Advertising 20 Jul 2023

Nedbank IMC has fun with Obi Asika, one of Nigeria's foremost creative dynamos
Marketing & Media
Nedbank IMC has fun with Obi Asika, one of Nigeria's foremost creative dynamos

Issued by IMC Conference 11 Jul 2023

Effie South Africa sparks dialogue on maximising marketing value through effective procurement
Marketing & Media
Effie South Africa sparks dialogue on maximising marketing value through effective procurement

Issued by Association for Communication and Advertising 7 Jul 2023

Secure your spot at the Effie Awards 2023 Gala and witness the industry's finest achievements
Marketing & Media
Secure your spot at the Effie Awards 2023 Gala and witness the industry's finest achievements

Issued by Association for Communication and Advertising 19 Jun 2023

IMC teams with global CMO Council to further marketing prowess and performance in Africa
Marketing & Media
IMC teams with global CMO Council to further marketing prowess and performance in Africa

Issued by IMC Conference 6 Jun 2023

Effie South Africa hosts dialogue on Creative and Effective Marketing with leading industry experts
Marketing & Media
Effie South Africa hosts dialogue on Creative and Effective Marketing with leading industry experts

Issued by Association for Communication and Advertising 18 May 2023

Effie dialogue series returns with an expanded programme featuring 4 thought-provoking panels
Marketing & Media
Effie dialogue series returns with an expanded programme featuring 4 thought-provoking panels

Issued by Association for Communication and Advertising 9 May 2023

Effie South Africa Committee tasked with highlighting effectiveness in marketing
Marketing & Media
Effie South Africa Committee tasked with highlighting effectiveness in marketing

Issued by Association for Communication and Advertising 6 Apr 2023

Effie South Africa launches 2023 season, calls for entries
Marketing & Media
Effie South Africa launches 2023 season, calls for entries

Issued by Association for Communication and Advertising 24 Mar 2023

Creative and Branding Jury. Source: Supplied.
Marketing & Media
White Square festival announces 2023 jury

17 Mar 2023

Image supplied. Shant Oknayan, head of bBusiness, TikTok APAC and MEA - “Besides being the go-to entertainment platform for over 1 billion users every month, TikTok is also where entertainment meets marketing effectiveness".
Marketing & Media
Warc and TikTok: The power of entertainment to enable brands to engage consumers

9 Mar 2023

Modern marketing dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?
Marketing & Media
Modern marketing dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?

Mary Kyriakidi and Graham Staplehurst, Issued by Kantar 7 Mar 2023

Image suppplied. Amy Rodgers, head of Warc Creative. “Does the strength of the relationship between client and agency correlate with effective work? We can answer with an emphatic ‘yes’"
Marketing & Media
Research finds strong client-agency relationships lead to more effective work

2 Mar 2023

An industry first: The Nedbank IMC and Effie Awards SA join hands
Marketing & Media
An industry first: The Nedbank IMC and Effie Awards SA join hands

Issued by IMC Conference 31 Jan 2023

Image supplied. Sophie Devonshire, CEO, The Marketing Society, says Warc is such a valuable resource for marketing professionals who want to stay ahead
Marketing & Media
New knowledge partnership between Warc and The Marketing Society

31 Jan 2023

Source:
Marketing & Media
ChatGPT could be a game-changer for marketers, but it won't replace humans any time soon

Omar H. Fares 25 Jan 2023

Warc releases IPA Effectiveness Awards insight report
Marketing & Media
Warc releases IPA Effectiveness Awards insight report

24 Jan 2023

Image supplied. The WARC Awards for Effectiveness 2023, in association with Lions, are open for entries with five new categories added to this year's Awards
Marketing & Media
5 new categories introduced for Warc Awards for Effectiveness 2023

12 Jan 2023

Ogilvy South Africa voted the Most Effective Agency of 2022
Marketing & Media
Ogilvy South Africa voted the Most Effective Agency of 2022

Issued by Ogilvy South Africa 3 Nov 2022

Source:
Marketing & Media
AB InBev named the world's most effective marketer

1 Nov 2022

Image: Danette Breitenbach. Ogilvy South Africa wins the 2022 South Africa Effie Awards' Grand Effie
Marketing & Media
Winning an Effie: Only when the stars align

Danette Breitenbach 28 Oct 2022

Image: Danette Breitenbach. All the Effie Awards South Africa 2022 winners
Marketing & Media
2022 Effie Awards South Africa winners announced

28 Oct 2022

Grey Advertising Africa is part of Effie Awards 2022 judging panel
Marketing & Media
Grey Advertising Africa is part of Effie Awards 2022 judging panel

Issued by Grey Africa 15 Aug 2022

Book your Effie Awards 2022 events tickets now
Marketing & Media
Book your Effie Awards 2022 events tickets now

Issued by Association for Communication and Advertising 12 Aug 2022

Source:
Marketing & Media
Marketing in an existential crisis

8 Aug 2022

ACA announces 2022/2023 board of directors
Marketing & Media
ACA announces 2022/2023 board of directors

Issued by Association for Communication and Advertising 13 Jul 2022

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