IAB | Bizcommunity

IAB | Bizcommunity

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Will AI reshape the future of advertising? Gen Z demands authenticity

Artificial Intelligence

Will AI reshape the future of advertising? Gen Z demands authenticity

18 Jul 2025

Influencer marketing: Asset or liability?

Marketing

Influencer marketing: Asset or liability?

Issued by IMC Conference 17 Jul 2025

Machine wins 8 finalist spots across diverse categories at the 2025 Bookmark Awards

Marketing

Machine wins 8 finalist spots across diverse categories at the 2025 Bookmark Awards

Issued by Machine_ 16 Jul 2025

Advertising

IAB Report: Nearly 90% of advertisers in the US will use GenAI for video ads

16 Jul 2025

Advertising

Warc signals potential renaissance for programmatic advertising

11 Jul 2025

Clockwork has 23 finalists across 5 clients at the 2025 Bookmark Awards

Marketing

Clockwork has 23 finalists across 5 clients at the 2025 Bookmark Awards

Issued by Clockwork 10 Jul 2025

Source: © 123rf Sam Swaine, founder of Audibly, says podcasts have moved beyond a content trend to become a necessary growth engine for brands

Radio & Audio

Podcasts: From content trend to growth engine for brands

Sam Swaine 10 Jul 2025

The finalists were announced on 9 July 2025. Source: Supplied

IAB Bookmarks Awards

All the 2025 Bookmark Awards finalists

9 Jul 2025

2025 Bookmark Awards poised to go next level with Rainmaker Media at the sponsorship helm

IAB Bookmarks Awards

2025 Bookmark Awards poised to go next level with Rainmaker Media at the sponsorship helm

Issued by IAB South Africa 3 Jul 2025

IAB Education Council Front Row commences 2025 nominations for top young talent

IAB Bookmarks Awards

IAB Education Council Front Row commences 2025 nominations for top young talent

Issued by IAB South Africa 1 Jul 2025

Magazines

Kickoff back in print with new add-on Kickoff Rugby

1 Jul 2025

African Gen Z on the rise in the global influence economy

Youth Month

African Gen Z on the rise in the global influence economy

Issued by Dentsu 12 Jun 2025

Hyperlocal is lekker: The AI-powered search revolution

IMC Conference

Hyperlocal is lekker: The AI-powered search revolution

Issued by IMC Conference 9 Jun 2025

Source: © 123rf Chris Borain, executive director, IAB South Africa looks at what it take to move the digital industry forward to just keep up but to lead

IAB Bookmarks Awards

#Bookmarks2025: Embracing the challenges of the digital marketing landscape

Chris Borain 5 Jun 2025

MIC drop: Coaching Africa’s next gen in marketing, influence and culture

Marketing

MIC drop: Coaching Africa’s next gen in marketing, influence and culture

Issued by Dentsu 4 Jun 2025

Media24 launches Match24 to deliver relevant ads without cookies

Advertising

Media24 launches Match24 to deliver relevant ads without cookies

Brent Smith, Issued by Media24 4 Jun 2025

Source: © Tourism Business Council of SA Dashni Vilakazi, managing director of The MediaShop, highlights the differences between celebrity and nano influencers, offering insights into how brands can harness their distinct advantages. Pictured: Trevor Noah promoting SA for TSA

Digital

What works best for brands? Celebrity influencers vs nano influencers

Dashni Vilakazi 3 Jun 2025

The future of influencer marketing - Not in the loudest voice, the most trustworthy one

Social Media

The future of influencer marketing - Not in the loudest voice, the most trustworthy one

Bronwyn Abrahams 16 May 2025

The 2025 Bookmark Awards Learner Jury features 18 promising early-career professionals already making an impact in their respective fields (Image supplied)

IAB Bookmarks Awards

#Bookmarks2025 Awards Learner Jury: More than just a seat at the table

14 May 2025

Ntokozo Nhlanhla, executive creative director, Digitas Liquorice says the creator economy is Africa’s chance to leapfrog into a new era of influence, where creators set global trends (Image supplied)

Digital

The next global marketing frontier: Africa’s creator economy

Ntokozo Nhlanhla 12 May 2025

#Bookmarks2025: Jury president, Elizabeth Mokwena - An acid test for world-class work

IAB Bookmarks Awards

#Bookmarks2025: Jury president, Elizabeth Mokwena - An acid test for world-class work

Danette Breitenbach 7 May 2025

All about YOU! Putting YOU in YOUth Month on Biz!

Youth Month

All about YOU! Putting YOU in YOUth Month on Biz!

Issued by Bizcommunity.com 20 May 2025

Media planners, take note: The Western Cape’s 2025 event calendar is a goldmine for OOH

OOH

Media planners, take note: The Western Cape’s 2025 event calendar is a goldmine for OOH

Steve Duck, Issued by Tractor Outdoor 30 Apr 2025

On the penultimate date of the Bookmark Awards entries closing, Tilesh Bhaga, creative director, digital and innovation at VML South Africa and experienced Bookmark Awards judge, gives 6 tips to a winning Bookmarks entry (Image supplied)

IAB Bookmarks Awards

6 tips to create a winning Bookmark Awards entry

Tilesh Bhaga 23 Apr 2025

Source: © 123rf A new report by the IAB South Africa, SA Content Creator Charter and the Influencer Marketing Perceptions Report examines the challenges and the massive untapped opportunities that exist in this market and has identified six trends

Digital

IAB SA: 6 key trends impacting influencer marketing

Casey Mantle,Dashni Vilakazi,Jolene Roelofse & Sanesh Maharaj 17 Apr 2025

With the Bookmark Awards deadline extended to 25 April, now if the time to fine tune your entry (Image supplied)

IAB Bookmarks Awards

#Bookmarks2025: 5 Tips to a winning entry, deadline extended to 25 April

14 Apr 2025

IMC Conference

BBC’s first ever chief brand officer to present in-person keynote at Nedbank IMC

Issued by IMC Conference 8 Apr 2025

Promise wins Old Mutual

Advertising

Promise wins Old Mutual

Issued by Promise 7 Apr 2025

Tractor adds new key sites in SA’s main metros to its network

OOH

Tractor adds new key sites in SA’s main metros to its network

Issued by Tractor Outdoor 4 Apr 2025

From breaking bad to business grad and how to deal with pressure

IMC Conference

From breaking bad to business grad and how to deal with pressure

Issued by IMC Conference 3 Apr 2025

Humanz South Africa welcomes Michael Cost as head of strategy and client development

Marketing

Humanz South Africa welcomes Michael Cost as head of strategy and client development

Issued by Humanz 20 Mar 2025

Image supplied.

Social Media

Authenticity: The new currency in influencer marketing

Bianca James 19 Mar 2025

Promise’s 2024: A year of growth and consolidation in equal measure

Advertising

Promise’s 2024: A year of growth and consolidation in equal measure

Issued by Promise 12 Mar 2025

The Interactive Advertising Bureau South Africa's (IAB SA) 17th annual Bookmark Awards has appointed nine jury chairs and a full panel of judges alongside Elizabeth Mokwena, the jury president (Image supplied)

IAB Bookmarks Awards

IAB South Africa 2025 Bookmark Awards names nine jury chairs

11 Mar 2025

(Image supplied)

IAB Bookmarks Awards

Invitation to young professionals to join IAB Bookmarks Learner Jury

26 Feb 2025

Triple industry award winner talks marketing effectiveness and delivering results that matter

IMC Conference

Triple industry award winner talks marketing effectiveness and delivering results that matter

Issued by IMC Conference 24 Feb 2025

Image supplied.

IAB Bookmarks Awards

IAB SA launches Bookmark Awards Masterclasses

21 Feb 2025

The IAB South Africa Bookmark Awards 2025 entries are officially open (Image supplied)

IAB Bookmarks Awards

#Bookmarks2025: Showcase your digital brilliance as entries open

11 Feb 2025

Marketing is Business. Nedbank IMC 2025 talks bottom line

IMC Conference

Marketing is Business. Nedbank IMC 2025 talks bottom line

Issued by IMC Conference 20 Jan 2025

Special Effects Media SA's Casey Mantle new chair of the IAB SA Influencer Marketing Committee for 2025

Digital

Special Effects Media SA's Casey Mantle new chair of the IAB SA Influencer Marketing Committee for 2025

10 Jan 2025

IAB South Africa announces 2025 Bookmark Awards season and new jury president

IAB Bookmarks Awards

IAB South Africa announces 2025 Bookmark Awards season and new jury president

Issued by IAB South Africa 9 Dec 2024

Join us for 2024’s last IAB SA Actionable Insights episode

Advertising

Join us for 2024’s last IAB SA Actionable Insights episode

Issued by IAB South Africa 27 Nov 2024

Source: © 123rf A new Higher Certificate in Advertising qualification for the tertiary curriculum (SAQA ID 121447) has been approved by the Quality Council for Trades and Occupations (QCTO) and the South African Qualifications Authority (SAQA)

Education

New Higher Occupational Certificate: Advertiser qualification approved

21 Nov 2024

Primedia Studios bags its first Safta with The Masked Singer South Africa

TV

Primedia Studios bags its first Safta with The Masked Singer South Africa

Issued by Primedia Studios 15 Nov 2024

The biggest business news websites in South Africa

Online Media

The biggest business news websites in South Africa

Issued by Broad Media 13 Nov 2024

Who wants to be an influencer? Why influencing is rapidly becoming a mainstream career in SA

Social Media

Who wants to be an influencer? Why influencing is rapidly becoming a mainstream career in SA

Issued by Dentsu 29 Oct 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

Advertising Regulatory Board clears Lifebuoy Soap ad of 'inappropriate content'

Advertising

Advertising Regulatory Board clears Lifebuoy Soap ad of 'inappropriate content'

Karabo Ledwaba 15 Oct 2024

(Image supplied)

Digital

IAB South Africa collaborates with ARB to launch the first Content Creator Charter

11 Oct 2024