B2B marketing | Bizcommunity

B2B marketing | Bizcommunity

News

Branding

Half of B2B CMOs think brand doesn’t matter. They’re wrong

Musa Kalenga, Issued by Brave Group 22 Oct 2025

Source: © 123rf Warc Media’s latest Platform Insights by WARC Media provides comprehensive data-driven intelligence on LinkedIn’s advertising landscape

Research

LinkedIn's advertising bigger than other mid-size social platforms

21 Oct 2025

Why a blended approach to marketing is needed in Africa

Marketing

Why a blended approach to marketing is needed in Africa

Matthew Nkala 17 Oct 2025

Marketing

Data shows creative drives up to 30% more sales

4 Sep 2025

Euphoria Telecom's national marketing manager, Lauren Pybus.(Image supplied)

Marketing

5 B2B marketing strategies to outsmart AI and win your audience

3 Sep 2025

Marce Heath is the commercial marketing lead at Asus South Africa. Source: Supplied.

Behind the Selfie

#BehindtheSelfie: Marce Heath on AI, creativity, and leadership at Asus South Africa

Karabo Ledwaba 26 Aug 2025

Sales

Edelman report: Smart thought leadership outperforms traditional B2B marketing

Karabo Ledwaba 27 Jun 2025

Google’s 2025 Hustle Academy applications now open

Entrepreneurship

Google’s 2025 Hustle Academy applications now open

12 Mar 2025

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Marketing

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Andisa Ntsubane 22 Jan 2025

Source: © 123rf LinkedIn has launched its Companies Hub to boost B2B marketing intelligence

Marketing

LinkedIn boost B2B marketing intelligence with Companies Hub

20 Dec 2024

Ifeoma Jibunoh the chief marketing officer at Cassava Technologies examines the role of curiosity in marketing (Image supplied)

Marketing

3 key considerations in harnessing curiosity in marketing

Ifeoma Jibunoh 11 Dec 2024

Machine dominates at the 2024 South African Publication Forum Awards

Publishing

Machine dominates at the 2024 South African Publication Forum Awards

Issued by Machine_ 22 Nov 2024

Why fear is the single biggest challenge in B2B marketing, and how to overcome it

Marketing

Why fear is the single biggest challenge in B2B marketing, and how to overcome it

Issued by Machine_ 25 Oct 2024

New Media soars – with 9 gold wins in New York

Marketing

New Media soars – with 9 gold wins in New York

Issued by Media24 24 Oct 2024

Nkanyezi Masango is Chief Creative Officer for Dentsu Creative and B2B creativity jury member this year with Ben Wagner, host of Birdwatching at The Loeries (Image supplied)

Loeries Creative Week

Birdwatching at The Loeries Episode 1: That 5 percent difference and more

10 Oct 2024

Is OOH the new LinkedIn?

OOH

Is OOH the new LinkedIn?

Issued by Tractor Outdoor 6 Sep 2024

New Media celebrates 13 nominations at the 2024 Eddie & Ozzie Awards

Digital

New Media celebrates 13 nominations at the 2024 Eddie & Ozzie Awards

Issued by Media24 27 Aug 2024

Source: © 123rf

Marketing

Warc research: A clear customer promise is even more effective in B2B than B2C

15 Aug 2024

What are the top marketing automation options in South Africa?

Marketing

What are the top marketing automation options in South Africa?

Issued by MO Agency 13 Aug 2024

Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa

Advertising

Cannes Lion Festival bought out by rival business, informa

Danette Breitenbach 24 Jul 2024

702 and CapeTalk unveil 2024 Nedbank Business Ignite winners

Media

702 and CapeTalk unveil 2024 Nedbank Business Ignite winners

Issued by Primedia Broadcasting 16 Jul 2024

Can you Correlate it? We can

Digital

Can you Correlate it? We can

Issued by Correlate 15 Jul 2024

Google Hustle Academy is back for 2024

SMEs

Google boosts African SMEs with AI-powered Hustle Academy

15 May 2024

Marketing

Embracing diversity: How brands can authentically support the LGBTQI+ community

Juandre Appelgryn 27 Feb 2024

#BizTrends: Kate Wolters - 3 trends that will impact B2B marketing in 2024

Marketing

#BizTrends: Kate Wolters - 3 trends that will impact B2B marketing in 2024

Kate Wolters 22 Feb 2024

#Cannes2024: Vodacom’s Andisa Ntsubane: Making Africa's voice heard

Cannes Lions

#Cannes2024: Vodacom’s Andisa Ntsubane: Making Africa's voice heard

Danette Breitenbach 24 Jan 2024

Source: © 123rf The CMO Council has released its year-end scorecard of B2B marketing effectiveness

Marketing

Marketers give account-based marketing revenue growth marginal grades in new CMO report

23 Jan 2024

Source: © 123rf Nondumiso Tshabangu, marketing specialist at Altron, gives key qualities that B2B tech marketers need to thrive in the digital space

Digital

6 key qualities B2B tech marketers need for success

Nondumiso Tshabangu 12 Jan 2024

Source: © UnSplash Ronelle Bester, Red Ribbon Communications, gives 4 steps to enhance your B2B content marketing strategy

Marketing

4 steps to enhance your B2B content marketing strategy

Ronelle Bester 11 Aug 2023

The battle of the boardroom at the Nedbank IMC Conference

Events & Conferencing

The battle of the boardroom at the Nedbank IMC Conference

Issued by IMC Conference 11 Aug 2023

How different are B2B and B2C customers, truly?

Marketing

How different are B2B and B2C customers, truly?

Paul Middleton, Issued by Ebony+Ivory 12 Jul 2023

Sethu Komani appointed WeThink Code's new chief commercial officer

Development

Sethu Komani appointed WeThink Code's new chief commercial officer

19 Jun 2023

Marketing

Edelman introduces new global B2B division for enhanced integrated marketing solutions

13 Jun 2023

The Golden Age for B2B brands with opportunity to untapped a further $1tn of business value

Branding

The Golden Age for B2B brands with opportunity to untapped a further $1tn of business value

11 May 2023

Wunderman Thompson strengthens B2B offering with launch of inspired B2B

Marketing

Wunderman Thompson strengthens B2B offering with launch of inspired B2B

Issued by VML 21 Apr 2023

Image supplied. Last year's IAB Bookmark Awards' Agency of the Year, Ogilvy.

IAB Bookmarks Awards

#Bookmarks2023: The IAB SA Bookmark Awards 2023 jury panels announced

4 Apr 2023

Image supplied. The IAB SA Bookmark Awards’ jury chairs have been announced

IAB Bookmarks Awards

#Bookmarks2023: The IAB SA Bookmark Awards' 2023 jury chairs announced

3 Mar 2023

The ultimate B2B marketing platform for South African ICT companies

Technology

The ultimate B2B marketing platform for South African ICT companies

Issued by Broad Media 14 Feb 2023

Source: © SEJ High-quality thought leadership is more important for B2B marketers during an economic downturn

Research

Thought leadership key for B2B in economic downturn

8 Dec 2022

Source © raw pixel don't overthink B2B content creation says Kate Wolters from Flowmesh

Trends

5 highly underrated industry trends for B2B content you shouldn't overlook in 2023

Kate Wolters 5 Dec 2022

The evolution of B2B marketing requires fresh approaches and tactics

Marketing

The evolution of B2B marketing requires fresh approaches and tactics

Issued by VML 14 Nov 2022