B2B marketing | Bizcommunity

B2B marketing | Bizcommunity

News

Marketing

Boring is a choice: stop hiding your best B2B stories

Noleen Thompson 1 day

Direct marketing: A national opt-out system and the effect on B2B marketing

Corporate & Commercial Law

Direct marketing: A national opt-out system and the effect on B2B marketing

Nicolene Schoeman-Louw, Issued by SchoemanLaw 30 Jun 2026

Natascha Torres, head of digital media strategy at iqbusiness asks are you buying media or buying attention? (Image source: © 123rf )

Media

4 ways to measure what counts: Attention, not clicks

Natascha Torres 29 Jun 2026

AI is accelerating almost everything in B2B marketing, except the one thing that actually matters: the decision, says Nicky Turnbull, strategy director at VML South Africa (Image source: © 123rf )

Marketing

B2B marketing: You don’t win deals where you think you do

Nicky Turnbull 26 Jun 2026

LinkedIn has introduced Creator Marketplace and BrandWorks (Image source: © 123rf )

Digital

LinkedIn extends tools to creators

12 Jun 2026

B2B marketing in the age of dark social: Tracking and leveraging the influence you can’t see

Marketing

B2B marketing in the age of dark social: Tracking and leveraging the influence you can’t see

Issued by We Do Digital 10 Jun 2026

Anthony Chavez has joined LinkedIn as chief product officer. Source: LinkedIn.

CRM, CX, UX

LinkedIn names Anthony Chavez CPO for marketing and sales solutions

4 Jun 2026

From Demographica to a multi-agency group: Something new is coming

Marketing

From Demographica to a multi-agency group: Something new is coming

Karabo Ledwaba 28 May 2026

South Africa’s top companies all have 1 thing in common

Online Media

South Africa’s top companies all have 1 thing in common

Issued by Broad Media 21 May 2026

Demographica promotes Marloe Wise to MD - Moss to drive Halo, Second Rodeo

Marketing

Demographica promotes Marloe Wise to MD - Moss to drive Halo, Second Rodeo

11 May 2026

South African businesses before vs after advertising with MyBroadband – the results

Online Media

South African businesses before vs after advertising with MyBroadband – the results

Issued by Broad Media 18 Mar 2026

The US is the most creative country in the world. Source: Warc.

Advertising

Warc's Creative 100 rankings released

10 Mar 2026

Branding

Half of B2B CMOs think brand doesn’t matter. They’re wrong

Musa Kalenga, Issued by Brave Group 22 Oct 2025

Source: © 123rf Warc Media’s latest Platform Insights by WARC Media provides comprehensive data-driven intelligence on LinkedIn’s advertising landscape

Research

LinkedIn's advertising bigger than other mid-size social platforms

21 Oct 2025

Why a blended approach to marketing is needed in Africa

Marketing

Why a blended approach to marketing is needed in Africa

Matthew Nkala 17 Oct 2025

Marketing

Data shows creative drives up to 30% more sales

4 Sep 2025

Euphoria Telecom's national marketing manager, Lauren Pybus.(Image supplied)

Marketing

5 B2B marketing strategies to outsmart AI and win your audience

3 Sep 2025

Marce Heath is the commercial marketing lead at Asus South Africa. Source: Supplied.

Behind the Selfie

#BehindtheSelfie: Marce Heath on AI, creativity, and leadership at Asus South Africa

Karabo Ledwaba 26 Aug 2025

Sales

Edelman report: Smart thought leadership outperforms traditional B2B marketing

Karabo Ledwaba 27 Jun 2025

Google’s 2025 Hustle Academy applications now open

Entrepreneurship

Google’s 2025 Hustle Academy applications now open

12 Mar 2025

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Marketing

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Andisa Ntsubane 22 Jan 2025

Source: © 123rf LinkedIn has launched its Companies Hub to boost B2B marketing intelligence

Marketing

LinkedIn boost B2B marketing intelligence with Companies Hub

20 Dec 2024

Ifeoma Jibunoh the chief marketing officer at Cassava Technologies examines the role of curiosity in marketing (Image supplied)

Marketing

3 key considerations in harnessing curiosity in marketing

Ifeoma Jibunoh 11 Dec 2024

Machine dominates at the 2024 South African Publication Forum Awards

Publishing

Machine dominates at the 2024 South African Publication Forum Awards

Issued by Machine_ 22 Nov 2024

Why fear is the single biggest challenge in B2B marketing, and how to overcome it

Marketing

Why fear is the single biggest challenge in B2B marketing, and how to overcome it

Issued by Machine_ 25 Oct 2024

New Media soars – with 9 gold wins in New York

Marketing

New Media soars – with 9 gold wins in New York

Issued by Media24 24 Oct 2024

Nkanyezi Masango is Chief Creative Officer for Dentsu Creative and B2B creativity jury member this year with Ben Wagner, host of Birdwatching at The Loeries (Image supplied)

Loeries Creative Week

Birdwatching at The Loeries Episode 1: That 5 percent difference and more

10 Oct 2024

Is OOH the new LinkedIn?

OOH

Is OOH the new LinkedIn?

Issued by Tractor Outdoor 6 Sep 2024

New Media celebrates 13 nominations at the 2024 Eddie & Ozzie Awards

Digital

New Media celebrates 13 nominations at the 2024 Eddie & Ozzie Awards

Issued by Media24 27 Aug 2024

Source: © 123rf

Marketing

Warc research: A clear customer promise is even more effective in B2B than B2C

15 Aug 2024

What are the top marketing automation options in South Africa?

Marketing

What are the top marketing automation options in South Africa?

Issued by MO Agency 13 Aug 2024

Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa

Advertising

Cannes Lion Festival bought out by rival business, informa

Danette Breitenbach 24 Jul 2024

702 and CapeTalk unveil 2024 Nedbank Business Ignite winners

Media

702 and CapeTalk unveil 2024 Nedbank Business Ignite winners

Issued by Primedia Broadcasting 16 Jul 2024

Can you Correlate it? We can

Digital

Can you Correlate it? We can

Issued by Correlate 15 Jul 2024

Google Hustle Academy is back for 2024

SMEs

Google boosts African SMEs with AI-powered Hustle Academy

15 May 2024

Marketing

Embracing diversity: How brands can authentically support the LGBTQI+ community

Juandre Appelgryn 27 Feb 2024

#BizTrends: Kate Wolters - 3 trends that will impact B2B marketing in 2024

Marketing

#BizTrends: Kate Wolters - 3 trends that will impact B2B marketing in 2024

Kate Wolters 22 Feb 2024

#Cannes2024: Vodacom’s Andisa Ntsubane: Making Africa's voice heard

Cannes Lions

#Cannes2024: Vodacom’s Andisa Ntsubane: Making Africa's voice heard

Danette Breitenbach 24 Jan 2024

Source: © 123rf The CMO Council has released its year-end scorecard of B2B marketing effectiveness

Marketing

Marketers give account-based marketing revenue growth marginal grades in new CMO report

23 Jan 2024

Source: © 123rf Nondumiso Tshabangu, marketing specialist at Altron, gives key qualities that B2B tech marketers need to thrive in the digital space

Digital

6 key qualities B2B tech marketers need for success

Nondumiso Tshabangu 12 Jan 2024

Leveraging influencer marketing for B2B brands: Powering business growth

Marketing

Leveraging influencer marketing for B2B brands: Powering business growth

Savon Matjane, Issued by Style ID 28 Sep 2023

Source: © UnSplash Ronelle Bester, Red Ribbon Communications, gives 4 steps to enhance your B2B content marketing strategy

Marketing

4 steps to enhance your B2B content marketing strategy

Ronelle Bester 11 Aug 2023

The battle of the boardroom at the Nedbank IMC Conference

Events & Conferencing

The battle of the boardroom at the Nedbank IMC Conference

Issued by IMC Conference 11 Aug 2023

How different are B2B and B2C customers, truly?

Marketing

How different are B2B and B2C customers, truly?

Paul Middleton, Issued by Ebony+Ivory 12 Jul 2023

Sethu Komani appointed WeThink Code's new chief commercial officer

Development

Sethu Komani appointed WeThink Code's new chief commercial officer

19 Jun 2023