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8 steps to streamlining your processes and improving customer engagement through marketing automationArticle

Filip von Reiche, senior vice president, Enablement Services at Acceleration, lists eight steps you can take to streamline your business via marketing automation...

Filip von Reiche 17 Sep 2020

New Generation Social & Digital Media Awards announces finalists
New Generation Social & Digital Media Awards announces finalistsArticle

The finalists of the 2020 New Generation Social & Digital Media Awards have been announced, featuring a record number of agencies, corporates and individuals and representing 100s of South African brands...

8 Sep 2020

Everlytic launches new marketing guide to advanced communication automation
Everlytic launches new marketing guide to advanced communication automationArticle

Everlytic has just launched a new marketing guide on advanced communication automation. Why? Because they say that people do business with people...

Issued by Everlytic 10 Jun 2020

How automated communications can enhance customer engagement and brand loyalty
How automated communications can enhance customer engagement and brand loyaltyArticle

Technology can drive dynamic content campaigns, at scale, while marketers embrace a more strategic role...

Karyn Strybos, Issued by Everlytic 29 May 2020

Photo by Andrea Piacquadio from .
How automated communications can enhance customer engagement and brand loyaltyArticle

Never before has strategic, personalised, and scalable marketing been this integral to long-term business success. Automated communications illustrate just how technology and marketing can combine and enhance existing campaigns: it does the repetitive legwork for teams, giving them a scale and reach that was previously unthinkable...

Karyn Strybos 27 May 2020

JD Engelbrecht, managing director at Everlytic.
The importance of marketing automation in the time of Covid-19Article

We spoke to JanDirk (JD) Engelbrecht, MD at Everlytic about marketing automation and its importance for modern businesses, especially under the current restrictive circumstances...

Juanita Pienaar 18 May 2020

Image source: You X Ventures via .
Experience design thinking: Using tourists, fish and maps [Part 2]Article

Experience design is a process that helps organisations craft customer experiences which turn consumers into lifelong fans and advocates. And it's really not rocket science...

Simon de Haast 16 Mar 2020

Marketing automation in Southern Africa - a software or strategy?
Marketing automation in Southern Africa - a software or strategy?Article

"Powerful automation software helps mechanise marketing processes and when leveraged successfully, it helps drive transactions and generates more revenue" explains Engagement Factory's Stuart Ormiston...

Issued by Engagement Factory 27 Feb 2020

Use engagement principles to get your emails to the inbox
Use engagement principles to get your emails to the inboxArticle

Everlytic, a software company specialising in digital messaging and marketing automation, has released another thought leadership white paper...

Issued by Everlytic 10 Feb 2020

Image source: Gallo/Getty Images.
Prepare for 7 digital marketing megatrends in 2020Article

New tech tools take hold and consumer behaviour moves ever faster towards instant communication and results. Ashleigh Wainstein, director of martech firm, Social Places, says seven key trends will define digital marketing in 2020...

Ashleigh Wainstein 29 Jan 2020

Engagement Factory hosts webinars from top digital companies
Engagement Factory hosts webinars from top digital companiesArticle

Engagement Factory will be challenging the way businesses approach sales, marketing, automation and trade shows by educating companies through two key webinars by Marketo and Adobe...

Issued by Engagement Factory 21 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.
5 steps to becoming a smarter target marketerArticle

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

Leigh Andrews 7 Nov 2019

4 reasons why some companies have more success with their martech than others
4 reasons why some companies have more success with their martech than othersArticle

Ok, so you have finally bought yourself a big, new, shiny marketing engagement platform... now what??..

Claire Burgess, Issued by Engagement Factory 1 Nov 2019

Maximise your content strategy with Everlytic's educational series
Maximise your content strategy with Everlytic's educational seriesArticle

Everlytic, a software company specialising in digital messaging and marketing automation, has released an educational white paper series that guides you through the process of researching, creating, launching, and running an effective content marketing strategy for your business...

Issued by Everlytic 28 Oct 2019

Harnessing tech for business efficiency
Harnessing tech for business efficiencyArticle

Time is money, it is said. Businesses that understand the value of both these resources in today's age of rapid digitalisation are capitalising on workplace streamlining solutions...

Dalene Sechele 14 Oct 2019

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All the winners of the 2019 New Generation Social & Digital Media AwardsArticle

The winners of the 2019 annual New Generation Social & Digital Media Awards were announced at Montecasino, over the weekend...

7 Oct 2019

Everlytic launches South Africa's first voice broadcasting software
Everlytic launches South Africa's first voice broadcasting softwareArticle

Everlytic, Vox Telecom's digital communication and automation business, has just launched a groundbreaking new feature: voice broadcasting...

Issued by Everlytic 23 Sep 2019

Engagement Factory reports 10 new clients in Q2
Engagement Factory reports 10 new clients in Q2Article

Leading customer engagement agency says programmatic marketing and talent crunch are key factors in business growth...

Issued by Engagement Factory 13 Sep 2019

Creative - Meet data
Creative - Meet dataArticle

Hoorah Digital, the leading digital transformation consultancy that believes in the marriage of data, creativity, and media tech, unveiled its new look and innovative digital marketing solutions at the business' head office in Bryanston, Johannesburg...

Issued by Irvine Partners 10 Sep 2019

2019 New Generation Social & Digital Media Awards finalists announced
2019 New Generation Social & Digital Media Awards finalists announcedArticle

The finalists of the 2019 New Generation Social & Digital Media Awards have been announced.

5 Sep 2019

Image credit: Aaron Sebastian on Unsplash.
Is it premium versus programmatic or premium and programmatic?Article

The media landscape is changing rapidly and the way that media agencies are planning and buying digital media is ever-evolving...

Mark Botha 29 Jul 2019

The future belongs to the fast
The future belongs to the fastArticle

Giving clients and customers exactly what they need means identifying the best new tech tools and using them to engineer the ideal experience...

Issued by Dentsu Aegis Network 24 Jul 2019

Image credit: Charisse Kenion on Unsplash
Designing for B2B customer experienceArticle

Designing for customer experience (CX) in the B2B marketing world is, at heart, about how to support clients as much as possible to grow their business by attracting and retaining customers through value exchange...

Wade Fraser 16 Jul 2019

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Smart email and avoiding the spam filterArticle

What does it take to create an effective email marketing campaign that is not only read but also engaged with? Mailers must convey a message and create an experience that entices the user to take the desired action...

Desiree Gullan 24 May 2019

Why automation is a key to hiring diversity
Why automation is a key to hiring diversityArticle

It is universally acknowledged that the status quo in hiring and talent acquisition just isn't cutting it...

Adrian Cernat 14 May 2019

ABM and inbound marketing: A combined approach
ABM and inbound marketing: A combined approachArticle

B2B marketing specialists leverage a variety of strategic programmes and tactical campaigns to enable an organisation to achieve its goals...

Alon Fittinghoff 14 May 2019

Boris Dzhingarov
How to take advantage of the global gig economyArticle

For small businesses and freelancers, there's no reason to stick to serving clients in your own local market. The rise of the "gig economy" means that even large corporations are hiring freelancers and agencies...

Boris Dzhingarov, Issued by Monetary Library 12 Feb 2019

Top Everlytic features from 2018
Top Everlytic features from 2018Article

If you're anything like Everlytic, you got a lot done last year... and you have even bigger goals for 2019...

Issued by Everlytic 21 Jan 2019

#BizTrends2019: Media trends for 2019
#BizTrends2019: Media trends for 2019Article

2019 is poised to be the year where the integration of artificial intelligence permeates across all facets of marketing. This includes delivering better customer experiences across brands, driving better media targeting and helping define real-time media ROI...

Monique Claassen, Issued by Kantar 7 Jan 2019

#BizTrends2019: Own your MarTech, control your data
#BizTrends2019: Own your MarTech, control your dataArticle

Marketing leaders should be wary of the marketing automation siren call and focus on building the foundations to enable real digital performance...

Johan Walters 13 Dec 2018

Data and platforms bring new opportunities to expand PR
Data and platforms bring new opportunities to expand PRArticle

Digital disruption in the public relations and communications landscape means that brands and their agencies now need to work closer together than ever, in order to identify new storytelling opportunities, publishing platforms, and harness data analytics to continually refine how and where they place their messaging...

Dominique Pienaar 5 Dec 2018

#BehindtheSelfie with... Stella Carter
#BehindtheSelfie with... Stella CarterArticle

This week, we go behind the selfie with Stella Carter, head of client services at Stratitude...

Leigh Andrews 23 Oct 2018

Everlytic launches new marketing automation feature: Workflows
Everlytic launches new marketing automation feature: WorkflowsArticle

Everlytic's new marketing automation feature, Workflows, allows businesses to create personalised email and SMS communications that branch into custom journeys based on customer data, preferences, and subscriber interaction...

Issued by Everlytic 16 Oct 2018

Black Snow Digital selects Deltek WorkBook to replace existing systems with a single agency solution
Black Snow Digital selects Deltek WorkBook to replace existing systems with a single agency solutionArticle

Black Snow Digital, a well-established digital agency based in Joburg, has chosen Deltek WorkBook to replace its existing disparate systems, streamline processes and improve customer experience...

Issued by Silversoft 12 Oct 2018

All the 2018 New Generation Social & Digital Media Awards winners!
All the 2018 New Generation Social & Digital Media Awards winners!Article

On Thursday 27 September, the sixth annual New Generation Social & Digital Media Awards took place at MonteCasino...

1 Oct 2018

The state of email marketing two months after GDPR
The state of email marketing two months after GDPRArticle

Two months since GDPR was implemented, thousands of sources have published their "expert" advice about the law and how it applies to email marketing. However, much of that is causing a lot of misunderstanding and confusion...

Louise Robinson 18 Sep 2018

Keeping within the boundaries: Ethical marketing automation
Keeping within the boundaries: Ethical marketing automationArticle

Marketing Automation Systems (MAS) might seem like good software to have in order to send out bulk email and/or SMS campaigns. However, it should be so much more...

Gareth Mountain 14 Sep 2018

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Finalists announced for New Generation Social & Digital Media Awards 2018Article

The finalists for the 2018 New Generation Awards have been announced, with a record number of entries received, from a record number of agencies, corporates and individuals, representing hundreds of South African brands...

4 Sep 2018

2018 European Digital Marketing Survey results released
2018 European Digital Marketing Survey results releasedArticle

The outcomes from the 2018 European Digital Marketing Survey performed by Salesmanago among marketers across Europe have been released...

25 Jun 2018

Vaulina, seen Showmaxing with Sbusi Dlamini, HR business partner: Connected video group at Multichoice.
#BehindtheSelfie with... Anna VaulinaArticle

This #YouthMonth, we go behind the selfie with 'just-35' Anna Vaulina - head of retention and customer experience for Showmax, she also moonlights as the head of marketing for the IAB SA, holds an MBA from the Gordon Institute of Business Science and has completed both a Harvard business and innovation leadership course and a Massachusetts Institute of Technology big data and analytics course...

Leigh Andrews 19 Jun 2018

B2B marketing misconceptions, exclusive interview w/ Tom Stein
B2B marketing misconceptions, exclusive interview w/ Tom SteinArticle

Jessica Tennant interviews Tom Stein, chairman and CCO of Stein IAS to find out what delegates can expect from his talk at B2B Marketing Africa in Johannesburg on Tuesday, 19 June and his view of the B2B marketing landscape from a global perspective...

Jessica Tennant 13 Jun 2018

The stormy voyage of mobile engagement automation
The stormy voyage of mobile engagement automationArticle

The ship has sailed on silo-driven batch-and-blast email and vomit-and-hope SMS campaigns. Today's attention- and time-deprived consumer expects personalised communication built on seamless digital experiences that offer relevant, timely forms of value...

Nick Orton 13 Mar 2018

Marketing trends to look out for in 2018
Marketing trends to look out for in 2018Article

From chatbots to dark social, what trends do you think will dominate the marketing landscape in 2018? Find out what the Penquin experts predict is in store for us...

Issued by Penquin 15 Feb 2018

The e-mail and SMS marketing juggernaut
The e-mail and SMS marketing juggernautArticle

Walter Penfold, MD Everlytic and one of the speakers at the upcoming Integrated Marketing Communication Conference, shares his insights on e-mail and SMS marketing as a taste of what's to come...

Issued by IMC Conference 10 Jan 2018

GDPR: What it means for data management
GDPR: What it means for data managementArticle

On 25 May 2018, South African companies with an EU customer base must comply with new rules and legislation concerning the collection, storage, and processing of personal information also known as the General Data Protection Regulation...

Kerry Hope 14 Dec 2017

Digital marketing strategy for health and wellness businesses
Digital marketing strategy for health and wellness businessesArticle

Brands have a golden opportunity to meet consumers where they're at with targeted marketing that offers valuable content and spot-on solutions...

Desiree Gullan 5 Dec 2017

Warren Moss, CEO at Demographica and Tom Stein, chairman and chief client officer at Stein IAS.
Demographica-Stein IAS partnership ushers in new growth in African B2B marketArticle

Demographica has become the first agency on the African continent to join Stein IAS' global B2B marketing network. CEO of Demographica Warren Moss and CCO of Stein IAS Tom Stein elaborate on this alliance...

Juanita Pienaar 10 Oct 2017

Penquin, Spitfire and Suzuki SA win big at New Generation Awards
Penquin, Spitfire and Suzuki SA win big at New Generation AwardsArticle

Spitfire Inbound, Penquin and Suzuki SA won gold in the ‘Best Revenue Marketing Campaign/Event' and ‘Best Marketing Automation Campaign' categories at the recent New Generation Awards...

Issued by Penquin 9 Oct 2017

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