UBU International aims to help local businesses boost their sales by leveraging a combination of mobile discovery, marketing, rewards and mobile payments...
Lauren Hartzenberg 3 days ago
N'Gunu Tiny, founder and executive chairman of the Emerald Group, is an expert in fintech, blockchain and innovative tech...
Issued by Monetary Library 16 Sep 2020
Many taxpayers have made use of Section 24C of the Income Tax Act which allows for the holding over of income received in the present year that is due to be used on expenses in the following year...
16 Sep 2020
Roman Magis, principal director: Video, Advertising and Content for Accenture in Africa, explores how post-millennium viewership and instant culture in broadcasting presents a unique opportunity for content creators in South Africa...
Roman Magis 16 Sep 2020
In-store advertising specialists Smart Media are proud to announce another in-store digital innovation; the double-sided digital hanging boards...
Issued by Smart Media 16 Sep 2020
Creativity is on the march across the retail landscape as sector players get to grips with shifting consumer values and influences in the wake of the Covid-19 pandemic...
15 Sep 2020
Many marketing and advertising "gurus" seem to view selling products and services as something akin to waging a military campaign; hence the liberal quoting from Sun Tzu, the Chinese general, philosopher and author of the seminal treatise The Art of War...
Brendan Seery 15 Sep 2020
Adam Hunter, head of Hook, Line & Sinker Communications comments on the value of integrated marketing and PR during economic upheaval...
Adam Hunter 14 Sep 2020
While 'conversational commerce' is not a new concept, the phenomenon is gaining momentum, driving innovation and customer experience in an ever-changing e-commerce landscape...
James Bayhack 14 Sep 2020
The annual awards is Caxton's opportunity to acknowledge, for the 31st year, who the top dogs are in a fiercely contested race to the finals with 30 winners emerging from the more than 1,200 entries...
Issued by Spark Media 11 Sep 2020
Paul Geary, co-founder of One Custom tells us about their work with Laureus Sport For Good South Africa on the recently launched Laureus Supporters' Club and from a customer experience marketing perspective, why it's important that brands nurture relationships with existing customers and harness customer relations to build customer loyalty and goodwill during these uncertain times...
Jessica Tennant 10 Sep 2020
Brand Hubb CEO Rob Anderson tells us why he believes loyalty is priceless and says that having loyal customers creates opportunities for targeted messaging and tailored campaigns resulting in increased ROI...
Jessica Tennant 10 Sep 2020
It only took half a year, but in that time the world as we know it changed forever. Even though certain aspects of life are likely to revert to type, there are both big differences and small variations which have affected much of how we'll do life going forward...
Leigh-Anne Acquisto 10 Sep 2020
The average South African consumer sees loyalty programmes as valuable and as an economic benefit, and are generally committed to such programmes...
Marius Wait 10 Sep 2020
An unforeseen work-from-home revolution has caught many companies by surprise as most employees have now been forced to work from home...
Nick Durrant, Issued by Bluegrass Digital 9 Sep 2020
After the incredible success of Just Jinjer drummer Brent Harris's online version of Stevie Wonder's 1972 hit "Superstition" and numerous requests from radio stations for the song, it has been released. ..
Martin Myers 9 Sep 2020
What should customer experience look like in the time of Covid-19? It may all come down to speed and convenience, or perhaps human touch and making a real connection is still key...
Mark Wilson 9 Sep 2020
Plant-based has been a growing food trend for some years now, and with greater consumer interest has come better product innovation...
Hayley Richardson 7 Sep 2020
Early investors in startups with exposure to the Fourth Industrial Revolution (4IR) are benefiting from significant revenue growth despite the physical constraints...
7 Sep 2020
With Covid-19 lockdown measures around the world easing, just under three-quarters of global consumers report feeling comfortable returning to physical stores since lockdowns have eased...
4 Sep 2020
Nicky Brand, senior business consultant at Acceleration writes that the women of 2030 will not be stereotyped and elaborates on research from Wunderman Thompson which identifies five emerging female archetypes for the modern marketer to consider...
Nicky Brand 4 Sep 2020
One thing the Covid-19 pandemic has taught us is that relying solely on insight driven by historical behaviour is no longer viable...
Gary Allemann 3 Sep 2020
3 Sep 2020
In conversation with Investec's lead digital content producer, Ingrid Booth and head of Marketing, Corporate & Institutional Banking, Ann Muthuma around the value of content marketing and the evolving role of content or media in the marketing function within Investec and the greater industry...
Jessica Tennant 2 Sep 2020
The profits you sacrificed initially will return exponentially, all because you understood and applied the undeniable truths that 'people buy from people' and that clients appreciate it when they are listened to attentively...
Ben Lindeque, Issued by Prepaid24 2 Sep 2020
Percy Shangase, managing owner of Mashuku Marketing Solutions, writes that stronger marketing tactics backed by effective, and relevant research will inform the direction brands ought to take during these uncertain times...
Percy Shangase 2 Sep 2020
The English word 'love' means different things to different people. For Rob Collins, chief operating officer of Sun International, hotels need to embrace six types of love, inspired by the Ancient Greeks.
Eugene Yiga 1 Sep 2020
Covid-19 has shone a light on the need for South Africans to embrace the Fourth Industrial Revolution at a much faster rate...
31 Aug 2020
From online shopping to financial transactions to e-learning - just about all aspects of life are feeling the march of technology advances...
Kobus Badenhorst, 31 Aug 2020
The current coronavirus pandemic and ensuing lockdown period continue to leave the food and beverage industry teetering on the brink...
Issued by UBU International 28 Aug 2020
Mobile wallets are rapidly gaining momentum as effective and convenient payment solutions. The chances are you're one of many users who currently make use of at least one mobile wallet application...
Issued by UBU International 27 Aug 2020
South Africa has officially entered lockdown Level 2 - which allows for leisure travel within the country. This offers an opportunity to explore some of the country's hidden gems, one of which is the West Coast Way in the Western Cape...
27 Aug 2020
South Africa is the first region to benefit from a new, white label mobile payment, customer loyalty and rewards programme, with the launch of UBU International...
Issued by UBU International 26 Aug 2020
If you want to build a successful business, having a strong brand story should be a key priority...
Yumna Aysen 25 Aug 2020
The business of accommodation is changing radically as the travel industry begins to emerge from the global event that has reshaped our lives over the first half of 2020. The quicker establishments adapt to new expectations from travellers, the faster the sector will move from 'new' to normal, says Guy Stehlik of BON Hotels...
Guy Stehlik 25 Aug 2020
Ask Afrika's weekly Covid-19 Tracker study reveals very similar findings to TransUnion's Consumer Financial Hardship report, revealing constrained household budgets, which impacts many SMMEs...
Lynette Dicey, Issued by Ask Afrika 25 Aug 2020
The insurance industry, renowned for its face-to-face processes and paper-heavy procedures, was compelled to go digital as the national lockdown effectively banned human interaction...
Issued by Perfect Word 24 Aug 2020
The Amazon app has more than 700 million users across the globe, nearly five times more mobile customers than all its competitors combined...
Nick Durrant 24 Aug 2020
The free opera streamings in local time can be watched from midnight to midnight the following day...
Daniel Dercksen 21 Aug 2020
Smart leaders know they need diversity of backgrounds, characteristics and ideas on all levels so that they can attract, retain and make the most of people's abilities...
Dr Mariheca Otto 21 Aug 2020
For 50 years, Albany Bakeries has brought smiles to lunch boxes, comfort to pregnancy cravings, sustenance to those late-night snacks, peace-of-mind to wives, mothers and grandmothers, and joy to the heart of every South African...
Issued by Bullion PR & Communication 19 Aug 2020
Data, on its own, is quite inconsequential - a small moving part in a bigger operation. Only when it is made valuable and accessible can companies explore its true potential...
James Bayhack 19 Aug 2020
Consumer-facing industries have had to take exceptional precautions in a time of rapid change with business, people, processes and stakeholders retuning to adopt new approaches...
Mike Smollan 19 Aug 2020
The way consumers buy from and engage with grocery stores has changed. And as the Covid-19 crisis unfolds, consumer behaviour will evolve too...
Nic Ray 18 Aug 2020
A new global report highlights challenges and opportunities for retailers as the Covid-19 pandemic drives permanent shifts in consumer behaviour now and beyond the holiday season...
12 Aug 2020
Freelance consultant, Sam Swaine shares key learnings your marketing strategies can integrate during and post the corona pandemic - the most important of which is to meet your customers where they are...
Sam Swaine 12 Aug 2020
Ron Stefanski, internet entrepreneur and marketing professor at National Louis University, unpacks what grassroots marketing is and how this powerful marketing tool is still effective for helping companies find new customers for their products and services...
Ron Stefanski 6 Aug 2020
Jedd Cokayne, business unit director at The MediaShop, says not all brands are created equal and that a distinctive brand will be the most successful during 2020...
Jedd Cokayne 5 Aug 2020
As first time moms, co-founders Kim Grant and Nikki Banner experienced first-hand the overwhelming task of preparing their lives, and homes for the welcoming of a new-born baby...
Evan-Lee Courie 3 Aug 2020