The election campaign is part of the brand's ongoing marketing exercise to make people aware of Mr Delivery's commitment to great service delivery and to maintain its position as the largest home delivery service in South Africa.
Under the guidance of directors David Chait (previous owner of Vida e Caffe and Rikkis Taxis) and Alon Rom, key positive changes have taken place to improve the core service of delivering hot food to loyal Mr Delivery customers. These changes are meant to bring with them many improvements, both in business strategy and service delivery, intended to set the pace for a faster, more evolved and more efficient Mr Delivery.
A key part of the campaign has included the very public 'firing' of the long time chef in the company's logo to herald the change in ownership and the focus on customer service delivery. Mr Delivery is now using new Acutemp disc technology to ensure hotter deliveries.
"We are going to really engage with our customers and add more value and services. Customers can look forward to some new exciting initiatives and rewards in 2011, as well as a new look for the brand," says Rom.
Mr Delivery unveiled its new manifesto, pledging better service delivery to the public at the Jan van Riebeeck High School voting station in Gardens, Cape Town, where it handed out pizza to voters' queuing outside. Armed with posters, placards, an election manifesto and pizzas from one of their contracted restaurants, Chait, Rom and a team of campaigners pledged to deliver, as promised, faster and hotter than ever.
Playing the part of the consummate politician, Chait said, "We at Mr Delivery promise better service delivery for all and the municipal elections are a great opportunity for Mr Delivery to unveil its manifesto to improve its services to the public in a light-hearted manner."
The Mr Delivery Party showcased at the event is an interactive social media competition, where people stand a chance to win a party for themselves and nine friends at a cost of R10 000 sponsored by Mr Delivery.
From its beginnings in Sea Point, Cape Town in 1992, Mr Delivery pioneered and revolutionised the SA restaurant food delivery service and currently makes between 80 000 and 100 000 deliveries monthly in 48 locations across the country. It has grown to deliver food from over 1600 individual restaurants to more than 1.2 million loyal customers.
For more, go to Facebook (www.facebook.com/MrDeliverySA), Twitter (@MrDeliverySA) and www.mrdelivery.com (new website still to come).
