Judith Middleton

Head of the Advisory Services Division at DUO Marketing + Communications
Location:South Africa

Profile

Judith Middleton is the Head of the Advisory Services Division at DUO Marketing + Communications. She founded DUO Marketing + Communications in 2004 and has extensive experience in strategic marketing and business development. She was also a director of CITI, Calling the Cape (Call Centre Investment Initiative) and a board of advisors member for the Cape Manufacturing Advisory Committee. Email her at .
Want video for your business? Here is the rule book for optimal results

Video can be expensive and time-consuming to produce, so it's vital to be very clear about your goals, and to understand how the process works, if you want to be sure of getting value out of your investment...

By Judith Middleton, Issued by DUO Marketing + Communications 7 Dec 2018

Ensuring your website effectively reflects your brand

While B2B technology companies are increasingly going online to drive brand awareness and potentially generate leads, many continue to be challenged by one of the most basic tools in the digital marketing kit - their website...

By Judith Middleton, Issued by DUO Marketing + Communications 8 May 2017

Evolution: It's a matter of relationships and value

Relationships matter in public relations, and having retained a client for over 10 years is no mean feat...

By Judith Middleton, Issued by DUO Marketing + Communications 4 Apr 2017

Why I'll never go big: what 10 years of running DUO has taught me about work and life

A decade ago I decided to open a small niche PR agency focused on Cape Town's then-burgeoning technology sector. Reaching the milestone has given me pause for thought...

By Judith Middleton, Issued by DUO Marketing + Communications 15 May 2014

Successful marketing strategies need top-level support

Marketing strategies with budgets signed off too often get lost in a filing cabinet or obscure desktop folder, and by the end of the campaign period no one can even remember what was planned.

By Judith Middleton, Issued by DUO Marketing + Communications 16 Apr 2014

PR as the custodian of brand - why it makes perfect sense

Building a brand is about establishing a positive, desirable perception of a product, person, service or company. And in the world of brand building, advertising is often the golden child, taking the lion's share of the marketing budget.

By Judith Middleton, Issued by DUO Marketing + Communications 17 Jan 2014

Five PR lessons when working with tech start-ups in Africa

As a marketing and brand elevation specialist, my interest lies in how companies drive growth and achieve long-term success through establishing strong brands.

By Judith Middleton 31 Oct 2013

Lessons learned from five years of mothering

Read a certain kind of magazine article, book or blog post and you will be tantalised by a vision of the perfect life. In this life, perfectly groomed women run their own multimillion rand businesses from home, regularly serve fresh veg that they've organically grown and cooked themselves to parties of 12 around beautifully set tables, make exquisite crafts with their well-behaved, snot-free children and volunteer at least one morning a week at the local homeless shelter.

By Judith Middleton 26 Jul 2012

Finding an alternative to PR's broken business model

How do you measure the value of PR? The ultimate business goal is to get the phone to ring, but PR is not sales and it's rare to be able to draw a direct link between a particular PR effort and a sale. The results show themselves in more subtle ways, in reputation and in visibility.

By Judith Middleton 29 Sep 2011

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