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Famous Gibson Guitar solidifies brand identity
Nashville, Tennessee -- Musical giant Gibson Guitar has taken a significant step in enhancing its brand identity by announcing a unified logo campaign throughout the company. The extension of its current strong brand recognition further unifies all divisions by combining all marketing to reflect the Gibson name through direct and multi-media uses.
"The Gibson name has always been synonamous with quality, prestige and innovation," said Henry Juszkiewicz Chairman and CEO. "With the new logo campaign our look and brand will have more unified global reach and a familiarity to consumers throughout every division."
The new look and feel of the Gibson logo brands can be found at www.gibson.com.
Gibson continues to be one of the most highly respected names in the musical instrument world. Gibson brand guitars are fully created and assembled in the US, headquartered in Nashville.
Gibson Guitar Corp. encompasses a large family of companies producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins and banjos. Gibson's digital guitar represents the biggest advance in electric guitar design in over 70 years. In addition to producing the world's finest guitars and accessories, Gibson's family of brands includes Epiphone, Baldwin, Wurlitzer, Chickering, Dobro, Steinberger, Tobias, Kramer, Valley Arts, Slingerland and Maestro effects.
