It seems some people are having negative effects from using Facebook. This is purely because not everyone who uses Facebook is conscious of themselves as a brand.
If you are looking to brand yourself online or maintain your brand then here are some tips.
Connecting with new people promotes you. Adding one new person a day could open doors you never knew existed. Connect with people in your industry but also outside of your industry.
Try set aside 10 minutes minimum a day to check your Facebook. Update your status and make one or two wall posts. This shows people you are still active and exposing them to you as well. Being too active though and letting everyone know your every move is not as exciting as you think. People will become bored of you.
You shouldn't:
Don't do something you wouldn't like your mother or next employer to see. It can damage your brand and your career.
Facebook is now merging the offline world and the online world. Convergence is upon us.
