Loeries Creative Week

Joe Public takes top honours

VML Birdwatching at the Loeries | SAB's Vaughan Croeser named Marketer of the Year

Danette Breitenbach

All the winners from night 1

VML Birdwatching at the Loeries | A high standard for print and design

Danette Breitenbach

VML Birdwatching at the Loeries | The future is in good hands

Danette Breitenbach

More...

Advertise your job vacancies

Everlytic Insights

WhatsApp support is getting more expensive, but not for everyone

Wilene van Greunen

Top Women 2026 Closes: Systems, not just successes, must be redesigned for women-led growth

South Africans are open to AI but still expect access to a person

Juliet Mogorosi

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Jobs

Digital Brand Specialist Cape Town
Client Executive Cape Town
Raw Materials Supervisor Germiston
Production and Maintenance Supervisor Pretoria

More jobs Submit a job Open account

Uber comes of age and gets a new look, logo and branding

The next time you see Uber, you might not recognise it. That is because the company has had a massive aesthetic makeover to rival all of Donatella Versace's.

By Myolisi Sikupela

3 Feb 2016

The new Uber branding, according to CEO Travis Kalanick, celebrates the company's technology, as well as the cities it serves.

Uber has grown to be a food and package delivery service and is no longer just the ride hailing service that it was when it began. It is that the company CEO points towards as the reason for the branding change.

The new look Uber has been in the works for two years and the intention is to make it represent what Uber is going to become in the future and not only what it is now...