Anyone who has worked in telecoms will understand what a huge challenge that can be – it’s one of the biggest campaigns of the year.
3. Describe your career so far.
My career in advertising has been in the making for over 13 years, and what an incredible journey it has been! I’ve worked with amazing mentors, clients and people. My journey has been about hard work, feeding my passion and learning about myself.
I’ve always believed in letting your work speak for itself; keeping your head down and just doing your job to the absolute best of your abilities.
In my opinion, relationships are everything, so my recipe for success is to be fair, honest and hard-working.
4. Tell us a few of your favourite things.
I’m a passionate person, and when I’m passionate about something, I obsess about it:
Ireland/Davenport (ID) celebrated its 13th year at its office in Illovo, Johannesburg this evening and to mark the occasion along with its increase in black ownership from 25.1% to 51%, the boutique communications agency has been renamed...
10 Oct 2017
5. What do you love about your industry?
I love that I can always be young at heart. Advertising culture is youthful, fun, hard-working and colourful.
I love the fact that you learn so much about different industries through the brands we service. Even when you pitch on a certain account, you learn so much about that specific industry.
6. Describe your average workday, if such a thing exists.
My days are mostly made up of meetings and solving problems. But that’s the most exciting element – I never know how my day will start or end.
Be relevant. Make sure your team is diverse and represents the South African market we speak to daily.
Immerse yourself. You can’t spend your days in the ‘burbs’. You need to immerse yourself, go out there and make this part of your life. Visit Soweto regularly, do something out of your comfort zone like taking a taxi to work, spend your Saturday at a shisa nyama, understand how everyday South Africans live.
Read the news every morning before leaving for work, and catch up on Twitter.
8. Who is getting it right in your industry?
Without sounding biased, I feel our company is at the forefront of the transformation agenda in the industry.
We were very honoured to win Marklives 2017’s JHB most transformed agency and, more recently, the 2018 Adfocus Most Transformed and Small Agency of the Year.
9. List a few pain points the industry can improve on.
Gender equality. There have been numerous reports around the gender equality topic, but to me, the most interesting one was the McKinsey&Company annual report ‘Power of Parity’ in 2015, on how advancing women parity can drive and contribute towards global growth.
According to a new study by IBM, the leadership gender gap in the global workplace continues to persist because organisations have yet to make advancing women a formal business priority...
11 Mar 2019
Yet, in 2019, women are still under-represented. I feel that gender equality needs to be a priority, so we need to change the way we do things: The way we hire, as well as how we identify female talent, train, support, mentor and promote it.
10. What are you working on right now?
I’m in the process of submitting our nominations for three females in the company to attend a female leadership programme.
We are also about to launch two big campaigns – coming soon!
11. Tell us some of the buzzwords floating around in your industry at the moment, and some of the catchphrases you utter yourself.
‘Debrief’ and ‘reverts’ – because we are in-between campaigns, which is why I’m constantly hearing those words from the teams.
Leigh Andrews (@leigh_andrews) AKA the #MilkshakeQueen, is Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality. She's also on the Women in Marketing: Africa advisory panel, was an #Inspiring50 2018 nominee, and can be reached at ...
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.