ISO 22000 for Mageu Number 1, Mnandi Amahewu manufacture

The internationally recognised accreditation ensures that the manufacturing process is monitored from the reception of raw materials to the final point of distribution to the public. This ensures full traceability, while product quality and integrity are maintained throughout the entire process.

"Affordability is a key sales driver in this category, so it's not surprising that the neglect of quality and the lowering of manufacturing standards are some of the dubious cost saving approaches employed by unscrupulous manufacturers," comments Giel Nel, MD for Foodcorp Beverages.

"We've countered this by having implemented a management commitment to conform and comply with all the ISO 22000 standards and programmes. These include, among others, the documentation of policies, internal and supplier audits, ongoing staff training and maintaining a food safety management programme, all of which are aligned to the rigorous requirements of the international standard."

According to the company, the two maize-based fermented beverages hold 79% market share in South Africa. Both will now offer better and consistent quality. Despite standardised recipes, variances can occur in the live fermentation process. ISO 22000 refines the process, however, ensuring that the tracking of the manufacturing process is fully controlled, to deliver the best product with minimal write-offs. Ingredients from suppliers are audited and mandated to comply with the respective food safety management systems.

"We see this as a milestone for an industry growing in leaps and bounds. As a market leader, with a YOY 3.3% growth, our prerogative is to grow the category and invest in product innovation, ensuring that the consumer continues to use this traditional product more regularly. As consumers continue to demand even better quality and value for money, we as manufacturers need to ensure that we are continuously able to meet those needs and wants," concludes Nel.