Loo and behold: calling all designers

With the aim of elevating washroom advertising, The Letter Corporation (TLC) presents LOOvre 2006, a competition for the most creative and daring of designers, whether professional or student. Entry is free and top designers stand to win exciting prizes and priceless exposure.

"The Letter Corporation's washroom medium provides advertisers with not only a gender and age specific audience but one that is willingly engaging in the media platform," says Andrew Kramer, managing director of TLC, Primedia Unlimited's washroom advertising arm.

"This competition is an excellent platform for developing both experienced and fresh designing talent and to increase awareness of this dynamic and affordable media channel."

Washroom advertising has had huge impact over the past ten years, most significantly in the last 12 months, breaking traditional advertising moulds. The competition aims to encourage the design of original 'masterpieces' using washroom advertising frame formats and/or mirror decals that help relevant brands cut through media clutter. The winning designs will be displayed in selected washrooms of cinemas, restaurants, bars, health and sports clubs.

The final artwork in digital format, suitably printed, must be delivered to TLC in Rivonia, Johannesburg before 31 May. Winners will be selected by an expert panel of judges and results revealed in June 2006 on www.xxxxl.co.za, which also contains more information about the competition.