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Driving home the Arrive Alive campaign
In a public-private partnership, the Department of Transport, Putco and ComutaNet has embarked on a national awareness campaign for Arrive Alive. The objective strives to reduce road fatalities by encouraging pedestrians not to walk on roads after consuming alcohol; to be visible when walking; and to buckle up.
The 12 month campaign is tapping into ComutaNet's ability to reach over 17 million South African commuters and maximise the Arrive Alive message using 3000 Putco buses to carry interior advertising encouraging commuters to 'Sober Up', 'Buckle Up' and 'Be Seen'.
"Road accidents are a major cause of death in South Africa and an issue to be addressed aggressively. ComutaNet welcomes the opportunity to add value to commuters' lives by educating them on the potential dangers of the road. Together with the Department of Transport and Putco, ComutaNet will strive to assist our commuters to Arrive Alive," says Kenneth Maomela, Chairman, ComutaNet.
