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Soccer campaign for DStv during 2014 FIFA World Cup
DStv used MallWorx to heighten awareness of its Compact bouquet and key offerings during the 2014 FIFA World Cup. The campaign flighted in 12 middle-class malls across the country and targeted LSM 6-7 shoppers, aged 25-54, with an interest in soccer.
"In conjunction with SuperSport, it positioned its branding in dominant areas around malls to create awareness of the offerings. It encouraged fans to ensure that they didn't miss any of the World Cup action, one of the most highly viewed events in the world," says Lee Curtis of Mall Worx. "It utilised a number of our advertising platforms, including hanging banners, both standard and die cut, exterior and indoor billboards, glass entrance branding, lift doors and escalator branding."
