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Nadine Mather and Chloë Loubser
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New Generation Awards announces 2017 finalists
The New Generation Social & Digital Media Awards has announced this year's finalists, with a record number of entries received this year.
“Overall, it is encouraging to see how entries have improved and increased year on year. The quality of the work submitted was very high and impressive and speaks to how the digital industry is growing in depth, strength, nuance and influence clout,” says MD Stephen Paxton.
Winners will be announced on Thursday, 28 September 2017 at the Montecasino Ballroom.
Corporate awards
| Most innovative use of social media | ||
| Burger King | Jupiter Drawing Room | SWHopper |
| M-Net | Levergy | Harry Potter Pop Up Channel |
| M-Net | Levergy | Fast & Furious Pop Up Channel |
| Mango Airlines | Flow Communications | #iFlyMango |
| SA Home Loans | Liquorice | House Rules |
| SuperSport | Levergy | Euro 2016 |
| Toyota South Africa | Hellocomputer& FCB | #ToyotaLive |
| Unilever | Mindshare | Knorr-What’s for Dinner |
| Unilever | Liquorice | uGive |
| Unilever - Knorr | Liquorice | Dinner on Demand |
| WebAfrica | Jupiter Drawing Room | The WebAfrica Roast |
| Most innovative use of digital media | ||
| Lufthansa | Artifact | Swiss Guesstinations |
| P&G | Mobitainment & Brainbow Conscious Creative’s | Ariel-Impossible made Possible |
| SAB | Joe Public | SAB Beer Finder |
| Unilever - Blue Band | Liquorice | Blue Band Good Breakfast Challenge |
| Outstanding social customer care | ||
| LG | Clockwork Media | Mobile |
| Mango Airlines | Flow Communications | Mango Airlines |
| Blogging excellence | ||
| Bayer Animal Health | G&G Digital | The Pawspective |
| Gauteng Tourism Authority | Flow Communications | Blog Content |
| Janssen | G&G Digital | Here4You |
| Nashua | G&G Digital | The Solutions Lab |
| Rhino Africa | Rhino Africa Blog | |
| Mobile marketing excellence | ||
| Lufthansa | Artifact | Swiss Guesstinations |
| P&G | Mobitainment & Brainbow Conscious Creative’s | Ariel-Impossible made Possible |
| Rhino Africa | Travel Tips | |
| Unilever | The Niche Guys | Lifebuoy- Global Handwashing Day |
| Unilever - Blue Band | Liquorice | Blue Band Good Breakfast Challenge |
| Best use of social media to research and evaluate | ||
| African Sports Landscape Audit | Levergy | |
| South African Society of Anaesthesiologists | Flow Communications | Medical Survey |
| Best low budget campaign | ||
| DHL | HaveYouHeard | DHL Express South Africa #KnysnaFires Campaign, in partnership with the Western Cape Government |
| Milky Lane | Sauce Advertising | #SwirlySmiles |
| Milky Lane | Sauce Advertising | #WhirlyWonder |
| NEXT Engage | Stratitude | My Choc Box |
| SAB | Joe Public | SA Brew |
| SAB | Joe Public | SAB Beer Finder |
| Most viral campaign | ||
| DHL | HaveYouHeard | DHL Express South Africa #KnysnaFires Campaign, in partnership with the Western Cape Government |
| Distell - Amarula | Liquorice | Name them Save Them |
| Pioneer Foods - Sasko | Liquorice | Sasko Lunch Time Love Letter |
| Tetra Pak | Arc South Africa | Milk for Change |
| Clicks | TPPSA | #ClicksHairConvo |
| Vodacom | Ogilvy & Mather | NXT LVL Soccer |
| Best use of technical innovation | ||
| Lufthansa | Artifact | Swiss Guesstinations |
| PingMe | Flowmotion UX | PingMe GPS Devices |
| Rogerwilco | Wolf Content Strategy | |
| SuperSport | Levergy | SuperSport |
| Vodacom | MEC South Africa | Google Shopping Ads |
| Best integrated marketing campaign | ||
| Burger King | Jupiter Drawing Room | SWHopper |
| Chicken Licken | Joe Public | Afronaut |
| Chicken Licken | Joe Public | Pharaoh |
| Distell - Amarula | Liquorice | Name them Save Them |
| LG | Clockwork Media | V20 |
| LG | Clockwork Media | Aurora |
| Mint Management Technologies | The CRM Roadshow | |
| New Balance | Levergy | New Balance Feel the Fire |
| P&G | MediaCom | Gilette_MovesLikeNoOther |
| Pioneer Foods - Sasko | Liquorice | Sasko Lunch Time Love Letter |
| Rhino Africa | Art Angels | |
| Unilever - Blue Band | Liquorice | Blue Band Good Breakfast Challenge |
| Vodacom | Team Red | Play Everyday |
| Vodacom | Team Red | NXT LVL Soccer |
| Best online PR campaign | ||
| DNAlysis | G&G Digital | MygeneRX |
| Janssen | G&G Digital | MyADHD |
| Ster-Kinekor | Flow Communications | Ghostbusters Activation |
| Most innovative app developed by a corporate | ||
| NEXT Engage | Stratitude | Cell C GetMore |
| Starbucks SA | Starbucks Rewards App | |
| Excellence in content marketing | ||
| Cape Point Explorer | Flow Communications | Cape Point Explorer Launch |
| Chicken Licken | Joe Public | Afronaut Campaign |
| Chicken Licken | Joe Public | Pharaoh |
| Chicken Licken | Joe Public | Afronaut Teaser Videos |
| City SightSeeing | Flow Communications | City Sightseeing Digital Content |
| Hasbro | Two AM | NerfBlaster Masters |
| Janssen | G&G Digital | MyADHD |
| NBC Universal | Clockwork Media | Universal Channel- Characters Uncovered |
| Reckitt Benckiser | Arc South Africa | Dettol - Back to School |
| SA Home Loans | Liquorice | House Rules |
| SAB | Joe Public | SAB Ta' Siga |
| Spier | Clockwork Media | #SpierMyWay |
| Tetra Pak | Arc South Africa | Milk for Change |
| Unilever | The Niche Guys | Closeup #MakeYourMove |
| Unilever | The Niche Guys | Unilever All Things Hair |
| Best use of social media in a loyalty programme/campaign | ||
| Distell - Amarula | Liquorice | Name them Save them |
| Next Engage | Stratitude | Cell C GetMore |
| Unilever - Knorr | Liquorice | Dinner on Demand |
| Best community engagement award | ||
| Cricket SA | Ideation Station | Cricket SA Social Media |
| Distell - Amarula | Liquorice | Name them Save them |
| Mango Airlines | Flow Communications | #iFlyMango |
| Nashua | G&G Digital | The Solutions Lab |
| Premier | G&G Digital | Snowflake |
| Clicks | TPPSA | #ClicksHairConvo |
| Unilever | The Niche Guys | Closeup #MakeYourMove |
| Best online competition | ||
| 1st for Women | G&G Digital | #YouFirst |
| Bidvest McCarthy | CBR Marketing Solutions | Driving Happiness |
| Burger King | Jupiter Drawing Room | SWHopper |
| Next Engage | Stratitude | Cell C GetMore |
| Rhino Africa | Africa's Photographer of the Year | |
| SAB | Joe Public | Brutal Fruit Bless Yourself |
| SAB | Joe Public | SAB Beer Finder |
| Unilever | The Niche Guys | #MakeYourMove |
| Most innovative gamification campaign | ||
| AutoTrader | Liquorice | COTY Drag Race |
| Hill's Pet Nutrition | Kilmer & Cruise | Hill's Dermo Smash |
| Lufthansa | Artifact | Swiss Guesstinations |
| Sanlam | Colourworks | Sanlam Wealthsmith™’s Quest |
| Ster-Kinekor | Clockwork Media | Regression |
| Best social media reach from an event | ||
| Audi | Levergy | Bowling Lab |
| Constitutional Hill | Flow Communications | Afropunk Festival |
| LG | Clockwork Media | V20 |
| Nando’s | Flow Communications | Nando’s Chicken Taste-off, Mozam Paprika |
| NBC Universal | Clockwork Media | The Search E! Host SA |
| Reckitt Benckiser | Arc South Africa | Dettol - Back to School |
| Best revenue marketing campaign/event | |||
| City SightSeeing | Flow Communications | Cape Point Explorer Launch | |
| Coral Ladbrokes | The Media Image | Succeeding the Euro 2016 | |
| Elegant Fuel | Flow Communications | Adwords | |
| Reckitt Benckiser | Arc South Africa | Dettol - Back to School | |
| SA Home Loans | Liquorice | House Rules | |
| Suzuki | PenQuin and Spitfire Inbound | Suzuki Digital Growth Campaign | |
| Best corporate community engagement manager award | ||
| Coca-Cola | Annie Kolatsis | By Wunderman |
| Nashua | Martha Van Zyl | By G&G Digital |
Online media and tools
| Best corporate website | ||
| Afriski Mountain Resort | Gearbox Creative | Afriski Mountain Resort |
| Beyers Chocolates | Stratitude | |
| Cape Town Tourism | Fogg Experiential Design | Cape Town - Website Re-design |
| Cell C GetMore | Stratitude | Cell C GetMore |
| Janssen | G&G Digital | MyADHD |
| LAWtrust | Flow Communications | |
| Meridian Wines Merchant | Flow Communications | |
| SA Home Loans | Liquorice | House Rules |
| Square Kilometer Array South Africa | Studio Vene Design | Website – ongoing |
| Best intranet | |
| Timesponge | Flow Communications |
| VAT IT | Flow Communications |
| Best online newsletter | |
| Beyers Chocolates | Stratitude |
| Indwe Risk Services | Stratitude |
| Best marketing automation campaign | ||
| Coral Ladbrokes | The Media Image | Succeeding the Euro 2016 |
| PNet | Joe Public | PNet - App Launch |
| Suzuki | PenQuin and Spitfire Inbound | Suzuki Digital Growth Campaign |
| Unilever - Knorr | Liquorice | Dinner on Demand |
| Best virtual reality marketing campaign | ||
| Lufthansa | Artifact | Swiss Guesstinations |
| Rhino Africa | Welcome to our world 360 | |
| Unilever | The Niche Guys | Lifebuoy- Global Handwashing Day |
Special awards
| The new generation social wiz award | |
| Charne Munien | Arc South Africa |
| Jessica Friedman | CopperTable |
| Zanele Dlamini | Clockwork Media |
| Digital brand of the year award | ||
| Chicken Licken | Joe Public | Chicken Licken |
| Nashua | G&G Digital | The Solutions Lab |
| P&G | MediaCom | Gilette_MovesLikeNoOther |
| SuperSport | Levergy | SuperSport |
| Online strategy of the year award | ||
| City Sightseeing | Flow Communications | Cape Point Explorer |
| Distell - Amarula | Liquorice | Name them Save them |
| G&G Digital | Nashua | The Solutions Lab |
| G&G Digital | Janssen | MyADHD |
| Ogilvy & Mather | Vodacom | Play Everyday |
| The legacy award | ||
| Distell - Amarula | Liquorice | Name them Save them |
| P&G | MediaCom | Ariel |
| Times Media Films | MediaCom | Fantastic Beasts |
| Unilever | The Niche Guys | Domestos |
| New generation overall social and digital corporate winner award |
| Chicken Licken |
| Coca Cola - Vitamin Water |
| DHL |
| Distell |
| Lufthansa |
| Mango Airlines |
| McCarthy |
| P&G |
| Reckitt Benckiser |
| Rhino Africa |
| SA Home Loans |
| SAB |
| SuperSport |
| Suzuki |
| Tetra Pak |
| Unilever |
| Vodacom |
| New generation overall agency award |
| CopperTable |
| Flow Communication |
| Joe Public |
| MediaCom |
| Ogilvy & Mather |
| Spitfire Inbound |
Agency awards
| Most Innovative Digital Campaign by a Small Agency | ||
| Edge Digital | JSC | Judges Matter |
| Arc Interactive | HIVSA | Choma |
| Kilmer & Cruise | Hill's Pet Nutrition | Hill's Dermo Smash |
| Mobitainment & Brainbow Conscious Creative’s | P&G | Ariel-Impossible made Possible |
| Platform 5 Digital | Tiger Brands | Beacon Let the Hunt Begin |
| Stratitude | Cell C | GetMore |
| Two AM | Hasbro | NerfBlaster Masters |
| Most innovative digital campaign by a medium to large agency | ||
| Amnet SA | BMW | BMW G30 Digital |
| CBR Marketing Solutions | McCarthy | Driving Happiness |
| G&G Digital | 1st for Women | #YouFirst |
| G&G Digital | Janssen | MyADHD |
| G&G Digital | Nashua | The Solutions Lab |
| MediaCom | P&G | Gilette_MovesLikeNoOther |
| MediaCom | Times Media Films | Fantastic Beasts |
| MediaCom | Siemens | Ingenuity for Life BBIP Campaign |
| MediaCom | Pfizer | Centrum Love Winter at 100% |
| Mondelez | Starcom MediaVest Group | Belvita Morning Win |
| Team Red | Vodacom | Play Everyday |
| Sauce Advertising | Wimpy | Summer Like a Champ |
| Most innovative social media campaign by a small agency | ||
| Arc Interactive | HIVSA | Choma - Always on Campaign |
| Edge Digital | JSC | Judges Matter |
| Next Engage | Stratitude | My Chocolate Box |
| Most innovative social media campaign by a medium to large agency | ||
| Clockwork Media | NBC Universal | The Search E! Host SA |
| Joe Public | SAB | SAB Beer Finder |
| Joe Public | SAB | SA Brew |
| Liquorice | SA Home Loans | House Rules |
| Liquorice | Pioneer Foods | Sasko Lunch Time Love Letter |
| Mango Airlines | Flow Communications | iFly Mango |
| MEC South Africa | Vodacom | Next Level Youth Day |
| MediaCom | Times Media Films | Fantastic Beasts |
| Mindshare | Yum | KFC_Soundbite |
| Promise | Edgars | Edgars – Jabari |
| SuperSport | Levergy | Euro 2016 |
| Wunderman | Vitamin Water | Putting skip into Skip ads |
| Wunderman | Coca Cola | How to wrap. In rap. |
| Most viral campaign by an agency | ||
| CBR Marketing Solutions | McCarthy | Driving Happiness |
| MediaCom | P&G | Ariel |
| Sauce Advertising | Steers | Salt BAE |
| Techsys Digital | TFG | Amped Up |
| Best App Developed by an Agency | |
| Dis-Chem | Arc Interactive |
| SAA | Arc Interactive |
| Constitution Hill | Flow Communications |
| National Department of Tourism | Flow Communications |
| Rock Art Research Institute, University of the Witwatersrand | Flow Communications |
| WOLF Content Strategy App | Rogerwilco |
| Best integrated marketing campaign by an agency | ||
| G&G Digital | Nashua | The Solutions Lab |
| Hellocomputer & FCB | Toyota | Toyota Fortuner 4 x 4 Challenge |
| Joe Public | Chicken Licken | Afronaut |
| Joe Public | Chicken Licken | Pharaoh |
| MediaCom | P&G | Ariel |
| Mindshare | Yum | KFC_Soundbite |
| Platform 5 Digital | Tiger Brands | Beacon Let the Hunt Begin |
| Promise | Renault | Renault KWID |
| Sauce Advertising | Steers | Mjojo |
| Two AM | Hasbro | NerfBlaster Masters |
| Best agency community engagement manager award | |
| Flow Communications | Melanie Feris |
| Ideation Station | Goodwil Moyo |
| Joe Public | Lenin Rajgopaul |
| MediaCom | Jarred Trembath |
| MediaCom | Tracy Faulmann |
| Promise | Nivenia Davis |
| Wunderman | Leane Coetzee |
| The new generation outstanding students award | |
| Bradwin Bosman | Free for All |
| Carel Scheepers | One & A Half Bags |
| Makoma Maponya | Hike for a Girl Child |
| Mosioua Makhoro | Glam a Girl Child |
The finalist benchmark was set high this year so congratulations to all that reached it!
To book your table or individual seats to attend this year’s gala ceremony, call 011 462 9963 or email az.oc.olleval@ahsatan as tickets are not sold online. For updates follow the New Generation Awards on Facebook, Twitter and visit their website by clicking here.
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