TopTV launch: all the details
29 Apr 2010
Finally, South Africans have a choice in pay-TV. From this Saturday, 1 May 2010, SA consumers will be able to choose between incumbent MultiChoice's DStv services and newcomer On Digital Media's TopTV.
With both sides gearing up for a protracted battle for the hearts and mines — and wallets — of the country's TV-watching public, consumers look set to benefit. Already, there are strong signs of the incumbent sharpening its game in the face of competition.
On Digital Media (ODM), in one corner, is promising to serve a market — the emerging middle class — that it says MultiChoice has failed to address adequately. In the other corner is MultiChoice, which is gearing up to launch new products, including DStv Lite, to try to head off what it clearly regards as a threat to its hegemony.
Continue reading the full article on www.TechCentral.co.za.
About Duncan McLeod
Award-wining Duncan McLeod is the founder and editor of TechCentral (wwwTechCentral.co.za, @TechCentral]]), South Africa's latest technology news site offering breaking news, in-depth analysis and opinion that launched in September 2009. Before that, he was associate editor at the Financial Mail/FM. Contact Duncan on email duncan at techcentral dot co dot za and follow him on Twitter at @mcleodd.
