CNN International has launched a new weekly feature segment that will profile the trailblazers using innovative new approaches and the latest technology to create new business opportunities, called Smart Business.
From 3 September, Smart Business will air on the network during the recently launched The Business View with Nina dos Santos and World Business Today, so that it reaches EMEA and Asia prime-time audiences. Each week the segment will feature a different company or industry personality who has broken the mould in the world of business to thrive in a digitised and connected world.
By watching Smart Business, viewers will learn at first-hand about a wide range of workplace innovations on topics as diverse as digital advertising, supply chains, business intelligence and technical literacy.
The first Smart Business segments will include: Seattle-based pioneer Blab, which is using technology to predict what conversations will happen on social media; co-working space The Factory, Berlin's first major start-up hub; and UK company Decoded, whose coding courses help employees unlock the digital world. Each report will explain how the company or individual harnessed opportunities through digital innovation, illustrate the change to the wider marketplace, and in the process solve age-old problems of doing business.
Online, a dedicated microsite will supplement Smart Business video content with in-depth stories, Q&As and opinion pieces, as well as infographics and data visualisation.
"Smart Business will give viewers the inside track on what happens when industry leaders use technology and a fresh approach to develop brand new business opportunities," said Mike McCarthy, senior vice-president of Programming at CNN International. "Covering innovative thinking from all around the world, Smart Business is the perfect complement to CNN's business programming. From utilising technology and taking a different look at workplace challenges, Smart Business gives executives and decision makers another reason to tune in to CNN."
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