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Radio advertising made accessible for SMEs

It has been a very trying time for the whole country. The lockdown has hit very hard and as business starts returning to normal, small business owners are faced with the challenge of letting customers know their doors are open and that they are trading again.
In the interests of helping small and medium businesses, Johannesburg-based radio stations Classic 1027 and Hot 91.9FM have launched Lock ‘n Load, an initiative that helps these businesses to advertise their special deals at a vastly-reduced rate. The Lock ‘n Load deals are only available via the stations’ websites ( and

“Lock ‘n Load is our commitment to helping SMEs get back on their feet and get customers through their doors,” says Lloyd Madurai, managing director of Hot 91.9FM. “Aside from offering unprecedented rates, we’ve made it really easy to buy advertising and to get your message on-air very rapidly.” Both stations boast a turn-around of two hours from booking to broadcast.

The Lock ‘n Load proposition is designed for businesses to advertise special offers and has already shown exceptional results for businesses who have centered their message around a call-to-action.

“We want to encourage businesses that have previously felt intimidated by the prospect of advertising on radio - businesses that have thought that they cannot afford to advertise on radio - to use our stations to get their message to their customers,” says Madurai. “And we’re seeing a lot of companies use radio advertising for the first time and getting great results from it. It’s an honour to be able to play a small role in helping these businesses get back on their feet after this debilitating lockdown.”

For more information, contact
Lloyd Madurai
Hot 91.9 FM
Email: az.oc.919toh@dyoll

Hot 91.9FM
Since its launch on the 17th of November 2014, Hot 91.9 FM has managed to propel itself, with lightning speed, straight into the obvious radio gap that existed in Gauteng.



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