What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
TomTom to sponsor Annual Location Based Marketing Event
The fourth Location Based Marketing Event, being held at the Three Cities Gateway Hotel on 23 September 2014 in Durban, is sponsored by TomTom in partnership with Afriadd, Airports Company of South Africa, Always Active Technologies, CRIO and Just Park.
Thought leaders from Africa and Europe will discuss how indoor and outdoor positioning technology opens the way for a better customer experience, proximity marketing and location based advertising.
"The company is thrilled to be involved in this event for the fourth year running and expects the turnout to be as good if not better than previous years, due to the significant growth and development in location based marketing services" said Etienne Louw, GM of TomTom Africa.
Local and international companies will be presenting case studies and demonstrating cutting-edge technologies. The panel of speakers include:
- • Afriadd - location utility management engine in Uganda (Alula)
• Airports Company of South Africa - Case Study / ACSA App
• CRIO - Mobile Solutions for Every Day Situations
• IBM - Case Study
• Just Park - Smart Mobile Parking Solutions
For more information, go to www.eventbrite.com
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