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Jockey and David Tlale launch luxury underwear range

The underwear brand Jockey has announced a collaboration with the South African designer David Tlale, with the launch of a luxury range of underwear for men and women.
Jockey and David Tlale launch luxury underwear range

“As a global brand Jockey has always been both innovative and on trend, and this partnership with David Tlale will ensure that we continue to enhance and deliver on these qualities,” explained Rob Hogg, Jockey’s national sales manager.

He continued: “David is an internationally respected, award-winning designer. As one of the most recognisable faces in the fashion industry, Jockey is delighted to confirm this collaboration. With both brands being at the forefront of our respective industries the result is, quite simply, amazing.”

Both the men’s and ladies’ garments, designed and manufactured in collaboration with David and the Jockey design team, featuring the signature David Tlale flair, were revealed by the designer at his show hosted in Sandton City earlier this month. Showcased to more than 600 VIPs and fashion enthusiasts, the show included David’s own personal range and was followed by the reveal of the Jockey by David Tlale range.

A crucial time

David Tlale confirmed: “The collaboration with Jockey comes at a crucial time for us. Jockey is a strong global brand that has been in the undergarment space for decades. I am quite excited by the opportunity to work with them in creating something special. What we’ve come up with is something really beautiful and sexy and I know the men and women of South Africa are just going to love it.”

The Jockey by David Tlale range of garments will be available in Jockey stores nationally and select major retail stores nationally for Summer 2016.

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