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Here, Nikki Munsie, business director at the IAS, talk us through some of the key insights derived from the recent masterclass.
How agencies can better work with marketers can all fall under one all-encompassing theme:
Client: Agency relationships – Agencies need to reframe the way they see the relationship – an investible relationship.
For more information or to find out more about becoming a subscriber to the IAS' range of services to agencies, chat to Nikki Munsie on 010 594 0281.