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Provantage launches strategic events and experiences division

Provantage Media, provider of ambient marketing platforms, activation and transit communications, has announced the addition of an events and experiences division to their stable. With the addition of Provantage Events, the company has positioned itself as a specialist 'one-stop shop' for all brand experiential and activation needs. "Globally brands have now become balance sheet assets for the companies which own them, and these assets require investment to grow and become profitable for shareholders," explains Dominique Smith, Provantage Events MD.

10 Jan 2007

"Due to this paradigm shift and the new emphasis on nurturing brands, marketers globally are being forced to find new brand building channels beyond the traditional ATL marketing mix. Coupled with these trends, are the dangerous issues of audience fragmentation and brand desensitisation, resulting from consumer media saturation," continues Smith. "It is because of this trend that consumers are becoming more receptive to experiential and activation type marketing, especially today's youth. This is why Provantage have taken steps to ensure that we can offer our clients a complete brand activation offering, which now spans the events, sponsorship and experiential space."

Provantage Events offers a full set of experiential solutions that will compliment the existing offerings in the activation, ambient and transit media markets. These new offerings include events, launches, roadshows, sport and tactical sponsorships, industrial theatre, viral and buzz marketing, as well as exhibitions, conferences and internal communication campaigns. "We specialise in live brand experiences and pride ourselves on doing it professionally, in line with brand strategy and with sizzle!" promises Smith.

"Provantage Events will therefore be involved in any campaign from a conceptualisation stage right through to the implementation and execution phase, with the best results always coming from a close, collaborative client relationship," concludes Smith.