Q: What were you doing 30 years ago, today?
A: Ah, my father's 50th birthday and the weekend of the 1978 Durban July Handicap, where the horse with the ironically pertinent name of "Politician" won. My Dad and his mates would undoubtedly have been swapping gambling war stories at his "surprise" birthday party, and I would have been hovering around in the hope that the party spirit might provide enough cover for me to sneak a beer or two.
Q: What have you done to make your mother proud?
A: At her request, I hand-painted a birthday card for her 80-year-old buddy last weekend. Mothers are powerful things.
Q: What is the most effective brand communication you have ever seen?
A: The latest multi-award-winning campaign for HBO. It's a beautiful example of what can happen if you put vast sums of money behind brilliant creativity.
Q: What do you do to encourage creativity in your own life?
A: I am constantly surrounded by inspiring and interesting people and stuff, but getting away from all the noise of life is what I find most stimulating.
Q: What's your most exciting (non-work) activity?
A: Water tower hunting with my daughter (this involves using a compass to seek out water towers that we spot on the horizon). Geeky, eh?
Q: What's the best way you can think of to celebrate the big "three-oh"?
A: Actually this will be the 20th Loeries I've attended consecutively, so I think I should get the Loerie Attendance Grand Prix - that would be nice!
