What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Radio project aims to highlight health issues
In partnership with the Medical Knowledge Institute, ABC Ulwazi* has embarked on a new project in the Western Cape. It has produced a series of public service announcements that highlight the importance of health education and encourage people to take responsibility for their health.
The Medical Knowledge Institute has identified 10 topics concerning individual health care, and ABC Ulwazi has adapted these for radio in three languages: Xhosa, English and Afrikaans.
Through these programmes, the aim is to provide community radio listeners with information that has a direct impact on their health and wellbeing.
The series will be broadcast on the following community radio stations based in the Western Cape:
- Radio Zibonele
- Radio Helderberg
- CCFM
- Radio KC
- Radio Atlantis
- Valley FM
The broadcast will begin in late January and run until the end of February 2011.
For more information go to www.abculwazi.org.za or email az.gro.izawlucba@ofni.
*Applied Broadcasting Centre (ABC) Ulwazi is a Johannesburg-based radio training and production house. It is a Section 21 non-governmental and non-profit organisation with 18a status with the objective of strengthening of the community radio sector in South Africa and developing radio as a tool for development and education.
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