Verve launches '2023 Mzansi Review - Gen Z: Understanding Youth Culture'

With the launch of the ‘2023 Mzansi Review - Gen Z: Understanding Youth Culture’ Verve explores the trends that underpin the attitudes and behaviours of South Africa’s youngest working generation. With illustrative examples from multi-category market-leading brands and employers that are nailing it!

The report unpacks four key thematic:

• The free-spirited, opportunity and advancement seeking mindset of Gen-Zs;
  
• Their redefined definitions of ‘luxury’;
  
• How this constantly connected generation navigate their digital lifestyles; and
  
• The importance they place on self-discovery and expression.

And summarises six key learnings for local brands on how to better resonate and build more authentic brand relationships with Gen-Z, with a view to unlocking this demographic’s steadily increasing purchase power.

Don’t want to miss out – access the free report here!