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    Verve launches '2023 Mzansi Review - Gen Z: Understanding Youth Culture'

    Global insights agency Verve takes a closer look at Gen-Z, and what sets them apart from their predecessors.
    Verve launches '2023 Mzansi Review - Gen Z: Understanding Youth Culture'

    With the launch of the ‘2023 Mzansi Review - Gen Z: Understanding Youth Culture’ Verve explores the trends that underpin the attitudes and behaviours of South Africa’s youngest working generation. With illustrative examples from multi-category market-leading brands and employers that are nailing it!

    The report unpacks four key thematic:

    • The free-spirited, opportunity and advancement seeking mindset of Gen-Zs;
    • Their redefined definitions of ‘luxury’;
    • How this constantly connected generation navigate their digital lifestyles; and
    • The importance they place on self-discovery and expression.

    And summarises six key learnings for local brands on how to better resonate and build more authentic brand relationships with Gen-Z, with a view to unlocking this demographic’s steadily increasing purchase power.

    Don’t want to miss out – access the free report here!

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