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Verve appoints 2 in Australia and expands into Melbourne

28 Feb 2023

Verve, the experts in culture, communities and smart digital research, has expanded it's Australian-based team with two new hires and a new Melbourne hub.

Following a successful launch eight months ago. which has seen the acquisition of new clients including News Corp, R.M. Williams and Afterpay, the Australia team is building out the team to support ambitious growth plans for the year ahead.

Verve appoints 2 in Australia and expands into Melbourne

Christina Tonkes has been appointed as senior director to head up Verve’s Melbourne hub. Prior joining the Verve team, Tonkes spent more than two years at Hall & Partners in London as a group strategy director before more recently running her own freelancing business in Australia.

Mirjam Grari joins the Sydney team as associate director of futures and innovation to bring the ignite@VERVE proposition to the Australian market, applying her expertise in futures, culture and innovation to build on extensive experience at Absolut and Kantar Consulting.

Rikki Pearce, MD of Verve Australia comments: “Attracting the best talent is a key priority for Verve. We are absolutely thrilled to welcome the Christina and Mirjam to the Australian team as we continue to build our distinctive offering in the Australian market.”

We take a holistic approach to understanding people, helping our clients react to global change through specialisms in Culture, Communities and Smart Digital Insight. Proudly independent, we're one Global team, bringing joined-up thinking for the best answers to business challenges.

Culture - An 'Outside In' approach to human understanding.

We decode culture to expose the hidden forces that influence consumer attitudes and behaviours. Led by Verve's expert Ignite practitioners, we combine semiotics, trends analysis and Social Intelligence with AI-led tools and a global network of leading-edge consumers to build a complete picture of now and what's coming next.

Communities- Reconnecting businesses with the real people behind the data.

Verve communities are like having a group of customers in the room next door, who you can talk to whenever you want, about whatever you want, in an authentic and joined-up way. Central to any insight ecosystem, our communities combine robust quant, intimate qual and behavioural data to deliver fully rounded customer understanding.

Smart Digital Insight - Agile working processes and leading-edge toolkits.

We deliver sophisticated insight and dynamic answers at the pace our clients need. Whether using social intelligence and digital ethnography or predictive modelling and data fusion, our insight approaches follow a core ethos: more collaborative, more iterative and more actionable.