Selling to the other 97%: Q&A with Demandbase CEO Chris Golec

Enter firms like Demandbase, which promises the latest in lead generation functionality. The company debuted last year with Demandbase Central, a Software as a Service (SaaS) platform that consists of sales and marketing applications, as well as a search, scoring and transaction engine capable of identifying qualified sales leads.

From there, Demandbase planned to move quickly into its next phase of product development: a lead-generation application that leverages a company's Web site visitors. It rolled out the new product earlier this month, as scheduled. What the company hadn't planned on, however, was launching it into such a dicey economic environment.

Given the demand for sales leads, the timing couldn't have been better, Demandbase CEO Chris Golec told CRM Buyer in an exclusive interview.

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