The magic of QR codes

Those things, called "QR codes," or "quick response codes," are part of a whole new way of connecting with consumers via their smartphones.

"QR Codes have been around for quite some time in other parts of the world, but they are catching on in the States for a few reasons," Patrick Donnelly, a mobile solutions architect for 2ergo.com told the E-Commerce Times. "The first reason is that consumers are finally embracing smartphones in their everyday experiences. This tipping point with technology made it possible for brands to embrace mobile phones as a tool to reach consumers."

Read the full story on E-CommerceTimes.com