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Orange Ink has found its niche

Mid-last year, Orange Ink, a new brand management consultancy, opened its doors for business. Started by Lara Magnus and Meggan Quixley, their vision was to create an agency that was driven by results, understood how to map a client's brand to its communication objectives and lived the fundamentals of good client service.

"We started with a vision of creating a company that could find its niche in a market that is saturated with hype and buzz words around customer service and return on investment," says Meggan Quixley, director of Orange Ink. "Nine months down the line, we have found that the market has responded well to a company that is small enough to offer personalised service, delivers on expectations and has fun while they are doing it."

"To date we have managed to secure a number of new clients, with companies like Xantium Technology Holdings, Softline Pastel and Intervate Solutions choosing to work with us," says Lara Magnus, director of Orange Ink. "We have found that businesses are tired of working with agencies that do not understand what professional communications support means, or have the ability to translate this into action."

"The fundamental of any good communications strategy is to bear in mind that companies, industries and economies are made up of individual human beings and not demographic segments. Companies need to remember that conversations between human beings sound human and not corporate. 'Corporate' communications should rely on real language: not jargon," adds Quixley. "In this millennium I strongly believe that we need to develop our humanity - whether its in delivering information, opinions, perspectives or disseminating arguments, the human voice is typically open, natural and perhaps a little uncontrolled."

"The local market is certainly becoming more positive about the impact a good communications strategy and execution can have on their business, having focused on this as a core area of our company, I believe we have found our niche," concludes Magnus.

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