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Marketing & MediaWhy keeping your customers is now the smartest growth strategy
Cristelle Snyman, Everlytic 3 days
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E-commerce has been part of the retail world for more than a decade, and today's consumers seem to assume that because of this longevity, their transactions are secure. Beyond this, the average online shoppers are convinced their credit card numbers and other sensitive information are out of reach of attackers with a firewall and antivirus program, combined with shopping at brand-name retail sites.