Social media campaign drives milk drink

26 May 2010

The ongoing work for Steri Stumpie, which is seen as one of South Africa's most innovative social media campaigns winning a number of awards in 2009, has launched a new phase of its social media campaign.

Through the newly revamped blogsite, Facebook and Twitter pages come three new elements of the Flavour Nation designed to grow the community around the brand by encouraging brand lovers to champion their favourite flavour through very public displays of affection.

New official unofficial ambassador programme

Four individuals during 2010 will be made Official Unofficial Ambassadors for the brand winning surreal prizes such as their very own marching band and a screaming teenage fan club amongst others (yet to be revealed).

Request a Steri Drop

Steri fans in need can now request emergency drops via the blog. Those with the most deserving reasons to receive a drop will have the favourite flavour delivered alongside a host of Steriphenalia.

New batch of Steriphenalia

Public displays of love for the brand for consumers includes a series of new Steriphenalia rewards: a kit to customise the bottles; badges; passports, bumper stickers; temporary tattoos and rosettes all championing individual flavours.

The work was produced by +one, the social media unit of the King James Group, by the team of Alex von Tonder, member of +one / creative head at King James RSVP and Dan Pinch, member of +one / creative director at Atmosphere. Bruce Wright, creative director at Mnemonic and Ryan McArthur, designer, King James RSVP

Follow the campaign on various links, www.steristumpie.com/, Twitter twitter.com/Steri_Stumpie and Facebook www.facebook.com/Steristumpie.