What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Quirk launches cost effective BrandsEye for bloggers
Quirk eMarketing has introduced a lower cost BrandsEye Online Reputation Management tool for bloggers and smaller businesses to keep watch on what is being said about them in the blogosphere. Social media is immediate, personal and extremely volatile. This means that information, misinformation and rumour spread faster than lice at a school picnic. Reputations can be made and destroyed within a few blog posts, Facebook groups and re-tweets.
The best way to protect a brand is to know what is being said, when and by whom as it appears. This could be done with a mixture of Google Alerts, Technorati services as well as a host of other online services, but it¹s time-consuming and the risk of missing something is enormous.
Quirk launched its corporate-grade Online Reputation Management (ORM) tool, BrandsEye, in March this year at a cost of $750 a month for the premium service, acknowledging that this was out of reach for most individuals active in cyberspace.
Quirk listened, and while the über powerful management tool will remain a key offering to large local and international companies that need a full powered service, Quirk has developed three additional BrandsEye offerings that distil the service to its essence ¬ online monitoring.
“Bloggers know how to manage their reputations. It's what they do every day, so they don¹t need our help to do it. What they need is a handy and reliable monitoring application that makes sure a Twitter post at 2am is not lost, or an obscure comment in a forum is not missed,” says Rob Stokes, CEO of Quirk eMarketing. “For $1 a month, BrandsEye for bloggers is designed specifically for this market, and gives individuals access to a daily log of up to 5 phrases.”
Quirk has also launched a small business and enterprise monitoring service. The small business offering tracks up to 20 phrases updated every six hours for $100 a month and the enterprise product provides hourly updates for an unlimited number of search terms for $350 per month.
The difference between the reputation ‘monitoring' and ‘management' is insight. For brands that need real-time online reputation scoring and analysis to develop strategies to protect the brand, insight is key. Being able to contextualise one brand's reputation against others in the sector,
or the mother brand from the sub-brand, can mean the difference between a knee-jerk reaction to a negative blog post, and a well-conceived response that takes away the sting and prevents more damage. Any of the packages can be upgraded to the full featured BrandsEye Insight module to provide this analysis and deeper understanding.
For additional information on the services available please visit: http://www.brandseye.com/.
