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Why digital marketing needs more female role models

Digital marketing, as an industry, is young, dynamic, fast-moving and filled with opportunities for women.
Image credit: Jon Flobrant on Unsplash.

But despite the enormous strides that have been made in terms of female representation in the digital marketing industry, it continues to be dominated by males at the executive level.

It’s an industry in need of female role models, particularly in the form of entrepreneurs.

We need to challenge the notion that anything digital, or technical, is a space to which men are more “naturally” drawn.

Similarly, we need to actively challenge the tired notion of men being the creatives and women the account managers, as per the traditional agency model.

Just how female-friendly is the advertising industry?

A recent statistic on female representation in the South African ad industry caught my eye: Just 3% of creative heads are female. There is no questioning the exceptional female creative talent in our industry, so why then are we not seeing more female creative heads?...

By Kate Wilson 7 Sep 2018


Women backing women


In order to achieve this, women need to support women. We need to celebrate each other’s triumphs and support each other through the trials
Women can’t afford to play small anymore, we need to overcome our fears, speak up, and believe that we are good – and good enough to be counted.
The best business advice that I was ever given is two-fold and continues to be relevant to this day.

Firstly, it’s important to not be afraid to speak your mind. Even if you’re not 100% certain of something, by sharing your thoughts and ideas you’re inviting feedback, collaboration and growth.

Secondly, we all have something to bring to the table. When one understands that it also encourages one to truly listen to others and to appreciate their contribution.

11 valuable lessons from 11 wonder women in digital

Carmen Murray, shines a light on some of the female trailblazers bucking the digital trend in South Africa...

By Carmen Murray 14 Feb 2018


Achieving work-life balance


It’s such a cliché but I strive to maintain a work-life balance. We need to understand that burnout is very real and when you burn out, you are unable to contribute meaningfully to your work.

As women, we often feel the need to work harder, to perform, but it’s equally important to regularly take a step back to relax, reflect and re-assess what you’ve done and where it is that you’re doing.

#SheSays: It's okay not to be okay

The state of mental health in modern workplaces is bleak. We all work under intense pressure, especially in creative industries where job-induced anxiety, depression and burnout is rife...

By Juanita Pienaar 30 Aug 2019


I find that I get the best results from people when I treat them with respect by seeing them for who they are and focusing on their strengths.

Good results happen when you work with somebody on nurturing and developing their strengths. This includes listening to people because by listening we can start to understand what drives people and motivate them accordingly.

#WomensMonth: The inclusive, unstoppable power of SheSays

SheSays is all about having each other's backs and listening to each other. Here's how the local Cape Town chapter is set to snowball its efforts...

By Leigh Andrews 21 Aug 2018


Strong female leaders have always featured in my career. As such, I admire strong leadership.

I admire those who aren’t afraid of taking risks. I admire consistency – in work ethic, in values, in style of leadership. I believe that good leaders encourage people to be a better version of themselves by sharing a clear vision and being consistent in how they give advice.

#Newsmaker: Tanja Lategan leads the way for women in digital leadership

Thursday, 17 August marked Tanja Lategan's first day on the job as new MD of Creative Spark. As it so happens to be Women's Month, we interviewed her to find out what it took to crack the so-called glass ceiling as a woman in leadership in the digital space and how she'd encourage other women to do the same...

By Jessica Tennant 21 Aug 2017


Staying relevant


Digital marketing is an industry where things move quickly – which means it is important to stay relevant by ensuring you’re up-to-date, and that you’re always challenging the status quo. Self-reflection is such an integral part of ongoing learning and professional development for me.

#BehindtheSelfie with... Tasmin Kingma

This week, we go behind the selfie with Tasmin Kingma, head of media at Hoorah Digital...

By Leigh Andrews 19 Dec 2018


In my career, I have been lucky to work with (and learn from) some of the best local and international marketers. Working with big reputable brands is also always a highlight because there is so much to learn from brands that do things differently.

Why digital marketing sets women in business apart

In South Africa, despite a move towards gender equality there is still a huge disparity between men and women in the workplace. However, the way in which this gap can be crossed is by using digital marketing...

Issued by Digital School of Marketing 2 Sep 2019


As females in the workplace, we need to stop being afraid of being ourselves. Don’t be something that you’re not, and don’t be afraid of using your strengths as a female.

Support other females. It’s when we stand together that we are able to make a real difference.
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About Tasmin Kingma

Tasmin is the COO at Hoorah digital. She is results-driven and one of Africa's brightest talents. Tasmin believes data tells the truth hence why her thinking is data first.
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