Understanding that more than 60% of South Africans engage with Facebook content on a daily basis, uGive allows them to convert their clicks, comments and shares into donations from Unilever to the causes each person cares about.
Launched with the campaign line “Would you give a...click?” the initiative aligns with four of the UN Global Goals; Quality Education, Good Health & Well Being, Clean Water & Sanitation and Zero Hunger. People can choose a charitie (or even nominate their own) that align with a cause they care most about. They then automatically earn merits for their selected charity whenever they Like, Comment on or Share any piece of branded content served to their Facebook feed. These merits are then automatically exchanged by the charities for Unilever.
“It is not enough to simply make our customers’ lives easier and more convenient, as a company, we have an obligation to give back to society and those less fortunate,” comments Enver Groenewald, Unilever’s media director for Africa. “Through uGive, Liquorice has helped us tap into our existing extensive digital brand communities and help them and us make a difference and give back to society.”
“Being immersed in social communities every day, many people want to give back, but find it challenging to know where to start,” says Miles Murphy, founder and CEO of Liquorice. “Unilever has given us an opportunity to develop this ground-breaking technology that makes helping others as easy as a click.”
For more information, go to www.uGive.co.za.
