What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Entries for RadMark radio award close soon
Entries for the second annual RadMark radio award to recognise creativity in radio close on Monday, 22 February 2010. The award seeks to identify the campaign that made the most impact during 2009.
To enter, creatives must send a minimum of two advertisements for a single product or service, with a common theme or linking device. Also eligible are multi-media campaigns in which radio is a prominent component. The campaign must have been broadcast during 2009 on any radio: commercial or community; national, regional or local.
Entries must go to Tony Koenderman, AdReview/RadMark radio campaign, 6 Protea Place, Sandown, Johannesburg, accompanied by a CD or DVD containing the actual ads or go to www.radmark.co.za for more information.
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